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Advertising from the Mad Men Era : Mid-Century Ads, 2 volumes (Inglés) Tapa dura – 1 mar 2012

5 de un máximo de 5 estrellas 2 opiniones de clientes

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Descripción del producto

Reseña del editor

The Big Idea. American print advertising in the 50s and 60s. Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the "Big Idea." At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight to the zeitgeist of the time. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.

Biografía del autor

Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books. Steven Heller, co-chair of the School of Visual Arts MFA Designer as Author Program, writes the "Visuals" column for the New York Times Book Review, and is the author of 120 books on design, illustration, and satiric art.

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Detalles del producto

  • Tapa dura: 717 páginas
  • Editor: Taschen; Edición: Slp Mul (1 de marzo de 2012)
  • Colección: Mid-Century Ads
  • Idioma: Inglés
  • ISBN-10: 3836528347
  • ISBN-13: 978-3836528344
  • Valoración media de los clientes: 5.0 de un máximo de 5 estrellas  Ver todas las opiniones (2 opiniones de clientes)
  • Clasificación en los más vendidos de Amazon: nº47.751 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)

Opiniones de clientes

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Principales opiniones de clientes

Formato: Tapa dura
Dos libros de gran formato con timelines e historias brevemente comentadas sobre los mejores anuncios de las décadas de los 50 y 60. Algunos de ellos están comentados. Los libros son a todo color, una preciosa colección de historia publicitaria.
1 de 1 han opinado que lo encuentran útil. ¿Esta opinión te ha parecido útil? No Enviando comentario...
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Formato: Tapa dura Compra verificada
Estupendos libros de gran formato que recogen grandes anuncios publicados en la década de los 50 y 60. Contiene historias contadas sobre todos ellos y en el momento de su publicación.
Para los enamorados de la publicidad es una gran libro que no puede faltar. Un portfolio estupendo para conocer que se hacia en este mundillo antes de que las tecnologías llegaran al sector.
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Opiniones de clientes más útiles en (beta)

20 de 21 personas piensan que la opinión es útil
HASH(0xa3edb7f8) de un máximo de 5 estrellas great book , 1 star reviewer before this doesnt know much 15 de mayo de 2012
Por Anthony C. Navarro - Publicado en
Formato: Tapa dura
First of all , reviewer before me stated "How can you show a 1968 Plymouth in an ad dated 1967" -- for his/her information, cars not only were advertised the year before, but were sold the year before and still are today

sure some of the reproductions are not photo quality , but they are all good to excellent and what do you want for 800 pages in two volumes that i can hardly lift. Another super Taschen Issue and a very affordable price
8 de 8 personas piensan que la opinión es útil
HASH(0xa41d80a8) de un máximo de 5 estrellas Taschen does it again (and again) 7 de diciembre de 2012
Por Gord Wilson - Publicado en
Formato: Tapa dura Compra verificada
Within the slipcase lurk two stunning, oversize hardback collections of Mad Men era adverts. By my count, the teal '50s volume which features a perfectly-suited male on the cover, runs to 320 pages. The orange '60s volume, featuring an impeccably dressed female, clocks in at 400 pages, including the index for both volumes. The contents for both volumes is in the first book, with a brief (3 page) preface by editor Jim Heimann, "Mad for Ads" in English, German, and French. There's also a four page intro. by Steven Heller in three languages called "Advertising in the 'Fifties: The Age of Affluence". The orange volume includes a four page piece by Heller, "So, What's the Big Idea?" The endpapers on the first volume give a brief advertising timeline from 1945-1959, with the second volume picking up at 1960-1970. In between the 13.5 X 10" covers are nothing but color drenched, full page ads from these two decades.

So what's the problem? There isn't one, unless you already bought the numerous other Taschen volumes of ads from these decades. Even if you did (as I did), you may want this deluxe edition, if only for the presentation. The All American Ads volumes were even thicker than these hardbacks-- the '50s volume running over 900 pages All-American Ads of the 50s. There were also smaller, hardback editions in a series called The Golden Age of Advertising which were reprinted by Barnes and Noble, which I think are called Turtlebacks for some reason, but which tend to come up as "unknown binding" on Amazon. The '60s volume is about 350 pages The 60s: The Golden Age of Advertising. Some of these ads also showed up in the series of pocket-sized books in the Taschen Icons line.

Mid-Century Ads collects representative samples from Heimann's enormous ad stock from the '50s and '60s, but Taschen also put out books on other decades of advertising. Arguably, this is yet another attempt to cash in on the success of Mad Men, but as media critic Marshall McLuhan noted in the 'sixties, the artists of the day were all working on Madison Avenue. These two volumes, and the variations referred to above provide an endlessly fascinating introduction to two very different decades, and the allure of their inimitable style.
HASH(0xa404ed80) de un máximo de 5 estrellas Amazing! Both sets of my grandparents loved these as ... 29 de diciembre de 2015
Por Jdawnb92188 - Publicado en
Formato: Tapa dura Compra verificada
Amazing! Both sets of my grandparents loved these as Christmas gifts. The ads are so cool to look through and bring back so many memories. I'd definitely recommend these.
Por storyink - Publicado en
Formato: Tapa dura Compra verificada
Wow! Purchased as a gift and was astounded by the quality for the price. It's amazing and will be a reference for decades, I'm sure. Very well put together.
HASH(0xa404ecf0) de un máximo de 5 estrellas Understanding the Mad Men age 21 de agosto de 2015
Por Bonnie Morscher - Publicado en
Formato: Tapa dura Compra verificada
Like cultural history? Enamored of Mad Men? This book is for you.

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