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Advertising from the Mad Men Era : Mid-Century Ads, 2 volumes [Tapa dura]

Jim Heimann , Steven Heller
5.0 de un máximo de 5 estrellas  Ver todas las opiniones (1 opinión de cliente)
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Descripción del producto

Reseña del editor

The Big Idea. American print advertising in the 50s and 60s. Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the "Big Idea." At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight to the zeitgeist of the time. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.

Biografía del autor

Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books. Steven Heller, co-chair of the School of Visual Arts MFA Designer as Author Program, writes the "Visuals" column for the New York Times Book Review, and is the author of 120 books on design, illustration, and satiric art.

Detalles del producto

  • Tapa dura: 717 páginas
  • Editor: Taschen; Edición: Slp Mul (1 de marzo de 2012)
  • Colección: Mid-Century Ads
  • Idioma: Inglés
  • ISBN-10: 3836528347
  • ISBN-13: 978-3836528344
  • Valoración media de los clientes: 5.0 de un máximo de 5 estrellas  Ver todas las opiniones (1 opinión de cliente)
  • Clasificación en los más vendidos de Amazon: nº2.867 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
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Las opiniones de cliente más útiles
5.0 de un máximo de 5 estrellas Portfolio de los mejores anuncios de los 50 y 60's 21 de agosto de 2013
Por Juan
Formato:Tapa dura
Dos libros de gran formato con timelines e historias brevemente comentadas sobre los mejores anuncios de las décadas de los 50 y 60. Algunos de ellos están comentados. Los libros son a todo color, una preciosa colección de historia publicitaria.
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Opiniones de clientes más útiles en Amazon.com (beta)
Amazon.com: 3.9 de un máximo de 5 estrellas  7 opiniones
18 de 19 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas great book , 1 star reviewer before this doesnt know much 15 de mayo de 2012
Por Anthony C. Navarro - Publicado en Amazon.com
Formato:Tapa dura
First of all , reviewer before me stated "How can you show a 1968 Plymouth in an ad dated 1967" -- for his/her information, cars not only were advertised the year before, but were sold the year before and still are today

sure some of the reproductions are not photo quality , but they are all good to excellent and what do you want for 800 pages in two volumes that i can hardly lift. Another super Taschen Issue and a very affordable price
4 de 4 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas Taschen does it again (and again) 7 de diciembre de 2012
Por Gord Wilson - Publicado en Amazon.com
Formato:Tapa dura|Compra verificada por Amazon
Within the slipcase lurk two stunning, oversize hardback collections of Mad Men era adverts. By my count, the teal '50s volume which features a perfectly-suited male on the cover, runs to 320 pages. The orange '60s volume, featuring an impeccably dressed female, clocks in at 400 pages, including the index for both volumes. The contents for both volumes is in the first book, with a brief (3 page) preface by editor Jim Heimann, "Mad for Ads" in English, German, and French. There's also a four page intro. by Steven Heller in three languages called "Advertising in the 'Fifties: The Age of Affluence". The orange volume includes a four page piece by Heller, "So, What's the Big Idea?" The endpapers on the first volume give a brief advertising timeline from 1945-1959, with the second volume picking up at 1960-1970. In between the 13.5 X 10" covers are nothing but color drenched, full page ads from these two decades.

So what's the problem? There isn't one, unless you already bought the numerous other Taschen volumes of ads from these decades. Even if you did (as I did), you may want this deluxe edition, if only for the presentation. The All American Ads volumes were even thicker than these hardbacks-- the '50s volume running over 900 pages All-American Ads of the 50s. There were also smaller, hardback editions in a series called The Golden Age of Advertising which were reprinted by Barnes and Noble, which I think are called Turtlebacks for some reason, but which tend to come up as "unknown binding" on Amazon. The '60s volume is about 350 pages The 60s: The Golden Age of Advertising. Some of these ads also showed up in the series of pocket-sized books in the Taschen Icons line.

Mid-Century Ads collects representative samples from Heimann's enormous ad stock from the '50s and '60s, but Taschen also put out books on other decades of advertising. Arguably, this is yet another attempt to cash in on the success of Mad Men, but as media critic Marshall McLuhan noted in the 'sixties, the artists of the day were all working on Madison Avenue. These two volumes, and the variations referred to above provide an endlessly fascinating introduction to two very different decades, and the allure of their inimitable style.
1 de 1 personas piensan que la opinión es útil
4.0 de un máximo de 5 estrellas Were the 1950s and 1960s the apex for print advertising? 3 de mayo de 2013
Por Them - Publicado en Amazon.com
Formato:Tapa dura
Do not be misled. This stunningly beautiful collection of work should be in the collection of anyone interested in advertising - or in American culture - of any time, and its appeal is not limited to those who are fond of the 1950s and 1960s, or the television show that features the exploits of Don Draper and his merry pranksters.

Jim Heimann has created something in two elegant volumes that is more than a repository, more than an encyclopedia, more than an archive. Over the course of more than 700 pages across two oversized volumes, Mr. Heimann, pulling apparently from his personal collection, has assembled a stunning array of work. Some are beautiful (for example the Container Corporation ad featuring a George Washington quotation) and some are just bizarre (see the ad for Old Gold cigarettes on p. 121, or the one facing it featuring a secretary wearing a diving helmet). Some I still can't believe they sold - like the one for Tangee lipstick on p. 124 and some that just make me want to buy the poor copywriter a drink ("Fun in the sun with steel"? Really?)

Each volume also includes an (to see the rest of this review, please visit theagencyreview.wordpress.com/mad-men-ads)
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5.0 de un máximo de 5 estrellas QUALITY BOOKS WITH GREAT ADS 14 de enero de 2014
Por David Parsons - Publicado en Amazon.com
Formato:Tapa dura|Compra verificada por Amazon
This came in a two volume boxed set for the fifties and sixties. The books are high quality and the content is interesting and varied. The books arrived well before I expected them.
0 de 1 personas piensan que la opinión es útil
4.0 de un máximo de 5 estrellas A good collection 13 de agosto de 2013
Por James Henderson - Publicado en Amazon.com
Formato:Tapa dura|Compra verificada por Amazon
Quite a wonderful stroll down memory lane! I would recommend this to any fan of the atomic age! I don't think anything of our current era quite compares.
Ir a Amazon.com para ver las 7 opiniones existentes 3.9 de un máximo de 5 estrellas

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