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Cool Infographics: Effective Communication with Data Visualization and Design (Inglés) Tapa blanda – 19 nov 2013


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Descripción del producto

Críticas

"This book explains how to create infographics that successfully communicate their message." (Talk Business, January 2014) " Cool Infographics is a mix of inspiration, instruction and education." (ZDNet, January 2014)

Reseña del editor

Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. Explains why infographics and data visualizations work Shares the tools and techniques for creating great infographics Covers online infographics used for marketing, including social media and search engine optimization (SEO) Shows how to market your skills with a visual, infographic resume Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics , you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.


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Amazon.com: 23 opiniones
13 de 13 personas piensan que la opinión es útil
How to create the look of information 6 de enero de 2014
Por Robin Benson - Publicado en Amazon.com
Formato: Tapa blanda
Infographics is the new cool thing in publishing. Put the word into Amazon search and you'll come up with more than three hundred titles, either tech books (like this one) or mainstream books using infographics as the theme: The infographics history of the world; The infographics book of the human body. Maybe we can expect The Infographics Cookbook later this year.

Most of the titles though are of the tech sort and I think Randy Krum's book is as good as any for a broad overview of infographics. The seven chapters present a ton of information in easily accessible writing style. Predictably the text leans towards online visual presentation rather than print and one of the strengths of the book are the extensive weblinks (plus a brief commentary about them) at the end of each chapter, for all kinds of templates, graphics and tools used for creating designs.

I found chapter four on infographic resumes particularly interesting. This seems to be a coming trend though I found the samples shown anything but concise. Pages 178 shows a conventional typed resume and on the opposite page the same information interpreted as a colorful graphic. This visual was hardly the sort of thing any HR manager would be able to absorb quickly. Fortunately several companies (like LinkedIn) are exploring ways of presenting professional details in a standard visual format.

I think it's worth saying that this is not a book about the specifics of graphic design and typography in infographics, it steps back from that to present a broader view and like many titles about a visual subject takes rather too many words to explain something where a picture and caption would have worked better. I think it really would have helped the reader if the illustrations throughout the pages used good and bad examples and deep captions to explain the differences. The several dozen illustrations in the book only point out positive aspects and not what to avoid.

The book's product is typical for a tech book: largish type, wide margins for captions and credits, a reasonable matt art for the color graphics. There is an index and book list with only eight titles and surprisingly it doesn't include the enormous, 480 page Information Graphics from Taschen. It also didn't include a small chunky book that reproduces several hundred Snapshots from USA Today: USA TODAY Snapshots®: More Than 2,000 Facts and Figures on Life, Love, Money, and Sports!. These really are ultimate infographics: very concise and beautifully designed. A recently published fascinating book entirely based on infographics is: Around the World: The Atlas for Today.

Randy Krum's book is the ideal guide if you are starting out in infographics.
6 de 6 personas piensan que la opinión es útil
Beyond cool 6 de noviembre de 2013
Por J. Hopkinson - Publicado en Amazon.com
Formato: Tapa blanda
It would be one thing if the book Cool Infographics was simply filled with, well, cool infographics (it is). But it's also a very well written resource on all things visual design. Randy Krum takes you through everything you need to know beyond just a pretty picture... the history of medium, why they're effective, dealing with copyright issues, naming, SEO, keywords, landing pages, dimensions, and so much more.

As expected, the book is incredibly well designed, with clean lines, eye-popping graphics, and easy to follow links. As a career development professional, I especially enjoyed the infographic resume section, and geeked out over the math instruction that detailed how to calculate the relative size of a circle in an infographic, based on area, not just width.

Overall, this is a great book not just for visual designers, but also stat fans, information geeks, and online marketers. Check it out.
4 de 4 personas piensan que la opinión es útil
Must have for any marketing/sales library 20 de noviembre de 2013
Por Jordan Schaffel - Publicado en Amazon.com
Formato: Tapa blanda
This is the best and most memorable marketing book I have read in a long time. Yes, this book shows you how to create infographics using best practices from data visualization and design, but more importantly this book provides the most complete guide on how to promote content online. Randy Krum does an amazing job of giving the reader a complete understanding of how to create a beautiful infographic, but more importantly what to do with them once they're complete and ready for launch. This book is a must have for any CMO or marketing professional who is interested in making waves in the world of content marketing.
3 de 3 personas piensan que la opinión es útil
Essential reading for anyone interested in infographics 4 de noviembre de 2013
Por robin richards - Publicado en Amazon.com
Formato: Tapa blanda
Compressively covering all infographic related aspects, including its design, narrative, SEO considerations and many overlooked details, this book offers something relevant for anyone interested or working with infographics. A MUST READ to understand how infographics work on the web today, and how they can be used to tell compelling visual stories.
2 de 2 personas piensan que la opinión es útil
What a great book to have in your resource library! 14 de enero de 2014
Por Wendy Brenden - Publicado en Amazon.com
Formato: Tapa blanda Compra verificada
I've only had it for just a week and it's become my "go to" book! Great ideas and worthwhile content.