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Cool Infographics: Effective Communication with Data Visualization and Design (Inglés) Tapa blanda – 19 nov 2013

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Descripción del producto


This book explains how to create infographics thatsuccessfully communicate their message. (Talk Business,January 2014) "Cool Infographics is a mix of inspiration, instruction andeducation." (ZDNet, January 2014)

This book is a great introduction to thesubject. (Significance, July 2014)

Reseña del editor

Make information memorable with creative visual designtechniques

Research shows that visual information is more quickly andeasily understood, and much more likely to be remembered. Thisinnovative book presents the design process and the best softwaretools for creating infographics that communicate. Including aspecial section on how to construct the increasingly popularinfographic resume, the book offers graphic designers, marketers,and business professionals vital information on the most effectiveways to present data. * Explains why infographics and data visualizations work * Shares the tools and techniques for creating greatinfographics * Covers online infographics used for marketing, including socialmedia and search engine optimization (SEO) * Shows how to market your skills with a visual, infographicresume * Explores the many internal business uses of infographics,including board meeting presentations, annual reports, consumerresearch statistics, marketing strategies, business plans, andvisual explanations of products and services to your customers

With Cool Infographics, you'll learn to createinfographics to successfully reach your target audience and tellclear stories with your data.

Detalles del producto

  • Tapa blanda: 348 páginas
  • Editor: Wiley John + Sons; Edición: 1 (19 de noviembre de 2013)
  • Idioma: Inglés
  • ISBN-10: 1118582306
  • ISBN-13: 978-1118582305
  • Valoración media de los clientes: 3.0 de un máximo de 5 estrellas  Ver todas las opiniones (1 opinión de cliente)
  • Clasificación en los más vendidos de Amazon: nº37.010 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
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Por Giovanelli en 30 de enero de 2015
Formato: Tapa blanda Compra verificada
Compré este libro porque me gusta mucho la infografía, pero esperaba más del mismo. Creo que para los no iniciados puede ser interesante.
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Opiniones de clientes más útiles en (beta) 25 opiniones
18 de 18 personas piensan que la opinión es útil
How to create the look of information 6 de enero de 2014
Por Robin Benson - Publicado en
Formato: Tapa blanda
Infographics is the new cool thing in publishing. Put the word into Amazon search and you'll come up with more than three hundred titles, either tech books (like this one) or mainstream books using infographics as the theme: The infographics history of the world; The infographics book of the human body. Maybe we can expect The Infographics Cookbook later this year.

Most of the titles though are of the tech sort and I think Randy Krum's book is as good as any for a broad overview of infographics. The seven chapters present a ton of information in easily accessible writing style. Predictably the text leans towards online visual presentation rather than print and one of the strengths of the book are the extensive weblinks (plus a brief commentary about them) at the end of each chapter, for all kinds of templates, graphics and tools used for creating designs.

I found chapter four on infographic resumes particularly interesting. This seems to be a coming trend though I found the samples shown anything but concise. Pages 178 shows a conventional typed resume and on the opposite page the same information interpreted as a colorful graphic. This visual was hardly the sort of thing any HR manager would be able to absorb quickly. Fortunately several companies (like LinkedIn) are exploring ways of presenting professional details in a standard visual format.

I think it's worth saying that this is not a book about the specifics of graphic design and typography in infographics, it steps back from that to present a broader view and like many titles about a visual subject takes rather too many words to explain something where a picture and caption would have worked better. I think it really would have helped the reader if the illustrations throughout the pages used good and bad examples and deep captions to explain the differences. The several dozen illustrations in the book only point out positive aspects and not what to avoid.

The book's product is typical for a tech book: largish type, wide margins for captions and credits, a reasonable matt art for the color graphics. There is an index and book list with only eight titles and surprisingly it doesn't include the enormous, 480 page Information Graphics from Taschen. It also didn't include a small chunky book that reproduces several hundred Snapshots from USA Today: USA TODAY Snapshots®: More Than 2,000 Facts and Figures on Life, Love, Money, and Sports!. These really are ultimate infographics: very concise and beautifully designed. A recently published fascinating book entirely based on infographics is: Around the World: The Atlas for Today.

Randy Krum's book is the ideal guide if you are starting out in infographics.
6 de 6 personas piensan que la opinión es útil
Beyond cool 6 de noviembre de 2013
Por J. Hopkinson - Publicado en
Formato: Tapa blanda
It would be one thing if the book Cool Infographics was simply filled with, well, cool infographics (it is). But it's also a very well written resource on all things visual design. Randy Krum takes you through everything you need to know beyond just a pretty picture... the history of medium, why they're effective, dealing with copyright issues, naming, SEO, keywords, landing pages, dimensions, and so much more.

As expected, the book is incredibly well designed, with clean lines, eye-popping graphics, and easy to follow links. As a career development professional, I especially enjoyed the infographic resume section, and geeked out over the math instruction that detailed how to calculate the relative size of a circle in an infographic, based on area, not just width.

Overall, this is a great book not just for visual designers, but also stat fans, information geeks, and online marketers. Check it out.
4 de 4 personas piensan que la opinión es útil
Must have for any marketing/sales library 20 de noviembre de 2013
Por Jordan Schaffel - Publicado en
Formato: Tapa blanda
This is the best and most memorable marketing book I have read in a long time. Yes, this book shows you how to create infographics using best practices from data visualization and design, but more importantly this book provides the most complete guide on how to promote content online. Randy Krum does an amazing job of giving the reader a complete understanding of how to create a beautiful infographic, but more importantly what to do with them once they're complete and ready for launch. This book is a must have for any CMO or marketing professional who is interested in making waves in the world of content marketing.
4 de 4 personas piensan que la opinión es útil
Essential reading for anyone interested in infographics 4 de noviembre de 2013
Por robin richards - Publicado en
Formato: Tapa blanda
Compressively covering all infographic related aspects, including its design, narrative, SEO considerations and many overlooked details, this book offers something relevant for anyone interested or working with infographics. A MUST READ to understand how infographics work on the web today, and how they can be used to tell compelling visual stories.
2 de 2 personas piensan que la opinión es útil
Teachers need this book! 17 de noviembre de 2013
Por Robyn Crocker - Publicado en
Formato: Versión Kindle
As teachers, we all know our job goes beyond teaching a subject. We have the daunting task of helping our students get ready to go out into the world and be successful. If you aren’t teaching infographics, you aren’t doing all you can. I started teaching this concept to my 7th graders several years ago, and it remains one of my students’ favorite projects. Cool Infographics by Randy Krum is just the tool you need in your pocket to get started. Data is everywhere. The bang for your buck is totally embedded in infographics. Kids respond to presenting data this way…. As a matter of fact, you will have a hard time slowing them down. Now how is that for a problem? I don’t think it matters if you teach elementary school or college, this book has something for everyone. The free websites and tools make it easy for students to use. Real world application is what students want, and you can’t get more real world than this. So grab the book and discover things like what “The 5-second Rule” is and why our society is crawling with informavores. Give it a try, and it won’t be just your students who are excited. You will be too!