Since I have a MA in Econ, I was looking for a book that builds the bridge from economics to finance. copeland and weston have done an excellent job,and I am lucky to have struck gold after months of frustrations with "popular" texts like brealey myers. Copeland and Weston is meant for advanced undergrad and grad students. It presents the material in a serious, mathematical fashion,unlike Stephen Leroy's Financial Economics (another excellent text, but aimed for Phd students),so that there is a feeling of actually learning something at the end of the chapter. Most importantly it doesent trivialize issues like B/M do. I would definitely recommend the book to those interested in learning finance seriously.especially to those with a masters background.