- Tapa blanda: 256 páginas
- Editor: Pitman Publishing (14 de diciembre de 1999)
- Idioma: Inglés
- ISBN-10: 0273645919
- ISBN-13: 978-0273645917
- Valoración media de los clientes: 5.0 de un máximo de 5 estrellas Ver todas las opiniones (1 opinión de cliente)
- Clasificación en los más vendidos de Amazon: nº573.005 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
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Funky Business (Inglés) Tapa blanda – 14 dic 1999
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Descripción del producto
"Funky Business is the antidote to bland writing and bland thinking." Tom Peters "Could barely, literally put down, Funky Business."Warren Bennis "The gospel of the new thinking is Funky Business"" "- "Industry Standard" "It's the best un-businesslike business book I have ever read ...Funky Business is less of a business handbook and more of a religion. It should be treated like a chain letter - read it and pass it onto 10 other people." (or even better, tell 10 other people to buy it) ... This book should carry a government health warning: Read with care - this book will seriously blow your mind. Go on, read it, be a devil - after all, you only live once." - "Human Resources" """Funky Business is a better book than most novels but it is not for bedtime. It will jerk you out of your complacency and make you question your very existence. It will transform your brain"." - Customer Management" "This is the New Economy's Killer Book!" Some say they can't put a certain book down. This one I had to - regularly - in order to recover from the impact of the statement I had just read. I'm in the Internet business and thought I understood plenty about the New Economy. But this book didn't just open my eyes, it ripped them out and tossed them high in the sky!"Rich Preece aus Hamburg, Germany, Amazon Customer Services "Funky Business - the groovy bible of modern business philosophy" Red magazine "You know when Time magazine trumps the rebirth of design on its from cover that something's up. You know too that the world of "boring is best commerce" is taking note of change when books like Jonas Ridderstrale and Kjell Nordstrom's Funky Business hits the best-seller lists."Viewpoint magazine
Reseña del editor
BUSINESS AS USUAL? FUNK THAT ""The gospel of the new thinking is Funky Business" "- Industry Standard ""Funky Business is a better book than most novels but it is not for bedtime. It will jerk you out of your complacency and make you question your very existence. It will transform your brain." - "Customer Management ""...the duo launch into a poweful critique of new business realities. This is not what business people learned at Harvard Business School"." ""The launch of their book, Funky Business, may mark Nordstrum and Ridderstrale's promotion to the major guru league."" "Move it."In 1995, 1000 new soft drinks were launched on the Japanese market. A year later, 1% of them were still for sale. "Move it fast. "If you are driving a 1990 model car, approximately six years were spent developing it. Today, most companies do that job in two years. "Move it faster. "At Hewlett Packard, the majority revenues come from products that did not exist a year age. "Move it now. "In Tokyo, you can order a customized Toyota on Monday and be driving it on Friday. More products, more markets, more people, more competition.In a world of abundance and excess, competition is total and competition is personal. Difference rules.If you think about it, most of what your business does could be bought from someone else using the Yellow Pages or an Internet search engine. How are you going to be attractive? By being more efficient? By doing it cheaper? Come on! This is the age of time and talent, where we are selling time and talent, exploiting time and talent, hiring time and talent, packaging time and talent. Today, the "critical resources" wear shoes and walk out the door around 5.30pm every day. Karl Marx was right; the workers should own the critical means of production - it's small, gray and weighs about 1.3 kilograms. It will move markets and it will make capital dance. Only talent will allow you to be unique, to escape business as usual. In this world we need business as unusual. We need innovative business. We need unpredictable business. We need Funky Business. This is business book as unusual. ""Funky Business gives a unique, informed and defiantly Funky perspective on the new world order. It is the antidote to bland writing and bland thinking.""Tom Peters ""Funky Business - the groovy bible of modern business philosophy" " Red magazineVer Descripción del producto
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The "funky" corporation advocated by the authors bears some resemblance to the "visionary company" described in Built To Last (Collins and Porras 1994), notably in the necessity of firms having a core ideology, encouraging innovation and tapping the creativity of its employees. Otherwise, the model "funky" corporation is "narrow, focused on one or just a handful of core businesses" (p. 132), designed to leverage the accumulated knowledge of its workforce and partners, consistently innovative, and organized to contain "many hierarchies of different kinds" (p. 168). To create such organizations, managers must offer "meaningful leadership" that welcomes experimentation, promotes continuous learning, hires from diverse "tribes" of people, and creates value by building upon the "economies of soul."
Overall, this is an annoying and intellectually sloppy book that presents no original research and adds little to our understanding of how organizations need to adjust to the realities of the network society.
Move it fast.
Move it faster.
Move it now.
These are the words, which summarize all the 245 pages of the book and energize them. Although casual in style and easy-to-understand in language, Funky Business is yet a profound and philosophical survey of the recent shift of basic values in social and business structures of the global society. Those, who understand the spirit and emotions of Mission Impossible II or Swordfish - Password Accepted, will definitely appreciate both the style and the message. For the `businessmen', who love ACID Jazz the message of the book is also easy to catch. The other guys may miss it out.
True, none of the business concepts, exposed in the book is new to the business community. But the authors created the brand new vision of the modern business through hy-phe-nation (as they describe the phenomenon themselves) of the latest ideas. Only such a weird combination of ideas helped them to produce the most beautiful (and harmonious?) description of a competitive advantage I ever learnt: "Competitive advantages weigh no more than the dreams of a butterfly". I understood the vitality of this phrase when I heard one of businessman in Russia (not oil, timber or caviar tycoon) telling, that he is "dedicated to the quality of idea in his business, because the highest quality of idea is the only thing impossible to be replicated immediately". And this gives him a competitive advantage. Once again: it was asserted not from the sends of California, but from the woods of Russia. What else should be said or done to prove the unambiguous victory of Forces of Funk throughout the world?
But above all, this is not the book to read, to learn and to forget. This is the ACTION book. It wakes up those who haven't yet understood that Future Just Happened. And it puts more pressure on those who are already awoken in order to move faster. My judgement is that Funky Business is a must-read for everyone in business: from an intern to the CEO. We already did it in our office. Every newcomer MUST read Funky Business in a bid to speak with his peers and bosses (very few, really) in the same language.
But my dilemma is: how can I do justice to the book in the space of a review? I could describe the narrative thread that produces a tapestry of business (and life) in the digital age - the weaving of the chapters from "Funky Times" (life in the digital age) through to "Forces of Funk" (the factors determining the present moment - changes in technology, institutions, and values), "Funky Village" (a commentary on our postmodern and "hy-phe-ne-ted" society), "Funky Inc." (the funky business model for the new economy - the organization which is focused, innovative, leveraged, and heterarchical), "Funky U" (the my.com mentality), to "Feeling Funky" (how the imagination in the "emotional enterprise" drives competitive advantage in the digital age). Yet, if one is lost in all this funk (a sign of American cultural imperialism in the new economy?), Nordström and Ridderstråle do provide an interpretative signpost: "Funkyism equals information mania plus the power of choice" (p.36).
Or, I may reflect on some of the book's highlights. My best is the opening chapter's parody on Marx, Lenin and Mao. The authors' admit, without apology, that in this "age of capitalist triumph" (p.16) the Marxist inspired view of labor was correct. The sting of the Marxism was in the fact "that the workers should own the major assets of society, the critical means of production" (p.17). And Nordström and Ridderstråle go on to argue that that is a reality now, ironically, in the hyper-capitalism of the new economy. However, their argument continues, the basis of Marx's criticism of capitalism is overturned (the worker as oppressed) - today, in the knowledge-based economy the worker herself or himself is now an asset in the form of intellectual capital, owning the means (having the "brain power") to produce economic value in society. Of course, and with reference to the philosophy of Michel Foucault, now that power resides with the knowledge experts, we all have become oppressed by ubiquitous circulations and webs of digitalized information. While the workers may control the means of production, they do not necessarily have control over the nature of the new economy, even though the authors' rightly note that "we are condemned to freedom - the freedom to choose" within that economy (p.70). Yet, the relationship between the self, knowledge, and work is neither deterministic nor nihilistic in the digital age. In a "multi-centric" world of excess, abundance, difference, diversity, MTV, chaos, and self-realization the mode of the survival of the self, and the Funky Inc., is by means of emotive response and the creative imagination, in other words - talent. Today, it is not about molding the world to oneself or an organization, but rather, by adapting to the world we take advantage of the frictionless "free" market (pp.128-130). "The spirit of capitalism is on the move" (p. 98) and the ghost of Hegel and the belief in process arise out of the sweat of "funky people work[ing] smarter" (p.86).
Or, I could note snippets that are applicable to management competencies (as well as illustrate, at the same time, the authors' tone and writing style). First, strategic thinking: "Sensational strategies capture the attention of the people with whom we want to do business. Sensational strategies appeal to all five senses of man. They embrace our emotions. Competitive strategy means being one step ahead. Sensational strategy is about playing a different game" (p.235), a customer-centric game. Second, experience modeling: "In the funky village, real competition no longer revolves around market share. We are competing for attention - mind share and heart share. If you cannot capture the attention of prospective customers or employees, you are out. To attract them, you need to provide experiences that are immediate, intense and instant" (p.83). Third, the technological effect: "The central contribution of technology to funky business is in creating information systems. The impact of information technology is omnipresent. Today, information flows freely. You can't avoid it. It's like getting sand in your swimming trunks - a little annoying and close to impossible to get rid of" (p.43). Fourth, organizsational change: "Funky Inc. is neither homogeneous nor heterogeneous; it is both. Successful companies will evolve into organizational tribes - biographical organizational tribes. And in a tribe people get the energy from one another. The Zulus have a word for it: `ubuntu' ..." (p.165).
Funky Business is full of other insights; I have only touched on a few. The book is a vivid interpretation of our hyper-capitalist, digital and inter-connected world, and some thoughts on how to go about management and doing business in that world. Compared to many business books on the market today, it is inspiring, provocative, and adaptive to local geographies notwithstanding its global perspective! So, knowledge workers of the borderless world unite - and make business funky!