Groundswell (Enhanced and Updated)
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4.5 de un máximo de 5 estrellas
34 opiniones
1 de 1 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas
Great book for numerous reasons
5 de febrero de 2013
Por M. Law
- Publicado en Amazon.com
Formato:Tapa blanda
Groundswell is a hit for a number of reasons:
(1) It's current: Although published in 2011, the book is very up-to-date. This is good and bad, as very quickly it will become outdated.
(2) It's helpful: Instead of just listing advice for readers, like the groundswell itself, the book tries to relate to the reader. It gives plenty of case studies and real-life stories, and readers find themselves connecting with the authors.
(3) It's readable: It is written in such a readable fashion that anyone, tech-savvy or not, can enjoy it. While giving details of the groundswell concept, it also gives a basic overview of social media; none of the concepts are complicated or overbearing.
(4) It's about relationships: The book, while seemingly data driven and technology-focused, is really about relationships. "Never forget that the groundswell is about person-to-person activity" (280). Groundswell is about wielding our social media revolution to build and sustain relationships. Doing this requires patience, commitment and the right attitude.
Overall, it is an easy read, but it will train your mind to think differently about social media.
(1) It's current: Although published in 2011, the book is very up-to-date. This is good and bad, as very quickly it will become outdated.
(2) It's helpful: Instead of just listing advice for readers, like the groundswell itself, the book tries to relate to the reader. It gives plenty of case studies and real-life stories, and readers find themselves connecting with the authors.
(3) It's readable: It is written in such a readable fashion that anyone, tech-savvy or not, can enjoy it. While giving details of the groundswell concept, it also gives a basic overview of social media; none of the concepts are complicated or overbearing.
(4) It's about relationships: The book, while seemingly data driven and technology-focused, is really about relationships. "Never forget that the groundswell is about person-to-person activity" (280). Groundswell is about wielding our social media revolution to build and sustain relationships. Doing this requires patience, commitment and the right attitude.
Overall, it is an easy read, but it will train your mind to think differently about social media.
1 de 1 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas
Timeless book on social media
3 de junio de 2011
Por Sharad Gupta
- Publicado en Amazon.com
Formato:Tapa blanda|Compra verificada por Amazon
Groundswell is an excellent read for anyone involved in the social media strategy and implementation. The book lays out a consumer segmentation model (social technographics ladder) that can be used to segment and understand the consumers of the social media. A company needs to understand the existing and evolving social technographics profile of consumers to choose appropriate social media and engagement strategies (listening, talking, energizing, helping, embracing). The book also proposes a four-step process for developing a social media marketing strategy - People, Objectives, Strategy, and Technology (called POST). The book has many case studies and insightful analysis of the power of social media. Although the social media technologies will continue to evolve rapidly, one must understand the bigger picture and the business use cases (in areas of customer research, marketing, sales, customer support, and new product development) in order to leverage the immense power of social media.
5.0 de un máximo de 5 estrellas
Great book
3 de mayo de 2013
Por Pete
- Publicado en Amazon.com
Formato:Edición Kindle con audio/vídeo|Compra verificada por Amazon
Good examples and case studies but I was not able to take advantage of playing the enhanced videos or get the powerpoint slides mentioned in the book.
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