- Tapa blanda: 344 páginas
- Editor: Penguin Group; Edición: Reprint (1 de marzo de 2009)
- Idioma: Inglés
- ISBN-10: 0143114948
- ISBN-13: 978-0143114949
- Valoración media de los clientes: 3.5 de un máximo de 5 estrellas Ver todas las opiniones (2 opiniones de clientes)
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nº49.944 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
- n°242 en Libros en idiomas extranjeros > Ciencias, tecnología y medicina > Tecnología e ingeniería > Electrónica y comunicaciones
- n°615 en Libros en idiomas extranjeros > Informática, internet y medios digitales > Ciencias informáticas
- n°3326 en Libros en idiomas extranjeros > Economía y empresa > Empresa, estrategia y gestión
Here Comes Everybody: The Power of Organizing Without Organizations (Inglés) Tapa blanda – mar 2009
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"Clay has long been one of my favorite thinkers on all things Internet-- not only is he smart and articulate, but he's one of those people who is able to crystallize the half-formed ideas that I've been trying to piece together into glittering, brilliant insights that make me think, yes, of course, that's how it all works." --Cory Doctorow, co-editor of Boing Boing and author of "Overclocked: Stories of the Future Present,"
"Clear thinking and good writing about big changes." -Stewart Brand "Clay Shirky may be the finest thinker we have on the Internet revolution, but Here Comes Everybody is more than just a technology book; it's an absorbing guide to the future of society itself. Anyone interested in the vitality and influence of groups of human beings -from knitting circles, to political movements, to multinational corporations-needs to read this book." -Steven Johnson, author of "Everything Bad Is Good for You" and "Emergence" "How do trends emerge and opinions form? The answer used to be something vague about word of mouth, but now it's a highly measurable science, and nobody understands it better than Clay Shirky. In this delightfully readable book, practically every page has an insight that will change the way you think about the new era of social media. Highly recommended." -Chris Anderson, editor-in-chief of "Wired" Magazine and author of "The Long Tail" "In story after story, Clay masterfully makes the connections as to why business, society and our lives continue to be transformed by a world of net- enabled social tools. His pattern-matching skills are second to none." -Ray Ozzie, Microsoft Chief Software Architect "Clay has long been one of my favorite thinkers on all things Internet-- not only is he smart and articulate, but he's one of those people who is able to crystallize the half-formed ideas that I've been trying to piece together into glittering, brilliant insights that make me think, yes, of course, that's how it all works." --Cory Doctorow, co-editor of Boing Boing and author of "Overclocked: Stories of the Future Present."
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Read Clay Shirky's posts on the Penguin Blog.
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A revelatory examination of how the wildfirelike spread of new forms of social interaction enabled by technology is changing the way humans form groups and exist within them, with profound long-term economic and social effects-for good and for ill
A handful of kite hobbyists scattered around the world find each other online and collaborate on the most radical improvement in kite design in decades. A midwestern professor of Middle Eastern history starts a blog after 9/11 that becomes essential reading for journalists covering the Iraq war. Activists use the Internet and e-mail to bring offensive comments made by Trent Lott and Don Imus to a wide public and hound them from their positions. A few people find that a world-class online encyclopedia created entirely by volunteers and open for editing by anyone, a wiki, is not an impractical idea. Jihadi groups trade inspiration and instruction and showcase terrorist atrocities to the world, entirely online. A wide group of unrelated people swarms to a Web site about the theft of a cell phone and ultimately goads the New York City police to take action, leading to the culprit's arrest.
With accelerating velocity, our age's new technologies of social networking are evolving, and evolving us, into new groups doing new things in new ways, and old and new groups alike doing the old things better and more easily. You don't have to have a MySpace page to know that the times they are a changin'. Hierarchical structures that exist to manage the work of groups are seeing their raisons d'tre swiftly eroded by the rising technological tide. Business models are being destroyed, transformed, born at dizzying speeds, and the larger social impact is profound.
One of the culture's wisest observers of the transformational power of the new forms of tech-enabled social interaction is Clay Shirky, and "Here Comes Everybody" is his marvelous reckoning with the ramifications of all this on what we do and who we are. Like Lawrence Lessig on the effect of new technology on regimes of cultural creation, Shirky's assessment of the impact of new technology on the nature and use of groups is marvelously broad minded, lucid, and penetrating; it integrates the views of a number of other thinkers across a broad range of disciplines with his own pioneering work to provide a holistic framework for understanding the opportunities and the threats to the existing order that these new, spontaneous networks of social interaction represent. Wikinomics, yes, but also wikigovernment, wikiculture, wikievery imaginable interest group, including the far from savory. A revolution in social organization has commenced, and Clay Shirky is its brilliant chronicler.
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What does Shirky add to this cacaphony? He adds one important special case of all of the above: the Internet lets us form groups effortlessly. Now we can work together on projects that we wouldn't have known about otherwise. We can find other people for fun in the real (non-Internet) world. We can find people with remarkably obscure interests matching our own. Previously these would have taken far too much time and effort. And the payoff is far too low for any company to be interested in connecting, say, lovers of ancient Chinese art. What the Internet has given us is a set of tools that allow us to create and find these groups.
This comes with its downsides. For instance, at the same time that it becomes easier for me to find blogs devoted to 18th-century ship-in-a-bottle designs, it becomes easier for you to find backwoods militias. The example Shirky gives here is a web bulletin board devoted to encouraging anorexia among its teen members. (This was the only part of the book that actually horrified me.) In the real world, these sorts of groups succumb to social pressure and go into hiding. The web makes it possible for them to find one another; they are no longer alone.
Shirky only gives the briefest treatment of these groups, and seems generally in favor of them for the same reason that people favor free speech: it protects the speech we hate as well as the speech we support. I would have liked deeper coverage here. In a lot of senses, the Internet is making us reconsider the foundations of democracy: now we're face to face with the consequences of truly free speech; what do we do about it, if anything? Do we still stand by the free-speech absolutism that we clung to when it was more or less hypothetical? Shirky doesn't really touch on this.
He's quite often a techno-idealist, which is a stance he assumes professionally. As a technologist, he's convinced that the spread of cheap communications technologies will allow protesters to connect and topple ruling elites; he uses protests within Belarus as an example. He doesn't really follow this up with counterexamples: Great Firewall Of China, anyone? More to the point: politics will exist even after text messages amongst flashmobs are a faint memory. I'd have liked this book better had Shirky cowritten it with a political scientist.
Had Shirky dug into this a little more, the whole tone of his book would have changed. Had he scaled out his historical perspective, he might not be as optimistic either. I've been reading about the revolutionary potential of technology at least since I started using PGP; it was supposed to have been used by freedom fighters in the jungles of Burma. This strain continued through O'Reilly's publication of its collection of essays on P2P. Within there were essays on, say, FreeNet, which was explicitly designed to create a censorship-proof peer-to-peer network. Only the occasional voice was brave enough to ask whether FreeNet would even be permitted within a repressive regime. If Shirky were interested in convincing me that technology might topple existing power structures, he'd go ask how those freedom-fighters are doing.
Shirky's is a valuable point of view, but it's a point of view that I've heard too many times. Nowadays, it's more courageous -- and ultimately, I think, more helpful to the world -- to write a book disagreeing with Shirky ("Google and the Myth of Universal Knowledge," say, or "The Cult of the Amateur") than it is to write Here Comes Everybody.
Certainly the book reads well, and for someone like me who reads a great deal, I found myself recognizing thoughts explored by others, but also impressed by the synthesis and the clarity.
A few of my fly-leaf notes:
+ New technologies enable new kinds of groups to form.
+ "Message" is key, what Eric Raymond calls "plausible promise."
+ Can now harness "free and ready participation in a large distributed group with a variety of skills."
+ Cost-benefit of large "unsupervised" endeavors is off the charts.
+ From sharing to cooperation to collective action
+ Collective action requires shared vision
+ Literacy led to mass amatuerism, and I have note to myself, the cell phone can lead to mass on demand education "one cell call at a time"
+ Transactions costs dramatically lowered.
+ Revolution happens when it cannot be contained by status quo institutions
+ Good account of Wikipedia
+ Light discussion of social capital, Yochai Bnekler does it much better
+ Value of mass diversity
+ Implications of Linux for capitalism
+ Excellent account of how Perl beat out C++
Bottom line in this book: "Open Source teaches us that the communal can be at least as durable as the commercial.
Other books I recommend:
Out of Control: The New Biology of Machines, Social Systems, & the Economic World
Tools for Thought: The History and Future of Mind-Expanding Technology
The Virtual Community: Homesteading on the Electronic Frontier
Smart Mobs: The Next Social Revolution
The Revolution Will Not Be Televised : Democracy, the Internet, and the Overthrow of Everything
The Wealth of Networks: How Social Production Transforms Markets and Freedom
Wikinomics: How Mass Collaboration Changes Everything
Group Genius: The Creative Power of Collaboration
Blessed Unrest: How the Largest Movement in the World Came into Being and Why No One Saw It Coming
Collective Intelligence: Creating a Prosperous World at Peace
There is of course also a broad literature on complexity, collapse, resilience, diversity, integral consciousness and so on.
1. Sharing with others, using del.icio.us, Flickr, Slideshare and other social tools. After September 11th, a professor of Middle Eastern history starts writing a blog that became a resource for reporters covering the battles in Afghanistan and Iraq.
2. Collaboration, perhaps using Linux or Wikipedia. Kite makers find each other online and collaborate on the most radical improvement in kite design in decades. So are architects.
3. Collective action, where groups form to pursue a larger purpose and use social tools, ranging from google or Yahoo! groups to free online social networks such as Ning to share news and tips, recruit others, support each other and remain unified.
Writes Shirky, "... one of the things I most hope readers get out of it, is an excitement about how much experimentation is still possible, and how many new uses of our social tools are waiting to be invented." Similarly the Internet changed how outraged Catholics could rally for changes when pedophile priests went on trial. The organizing clout of the Internet did not come in time for one of my heroes, Gary Webb.
In a controversial move, Shirky describes why he thinks MoveOn has not succeeded in three ways that Obama has, using social media, beginning with his "wide pockets versus deep pockets" approach to securing many little donations rather than a few big donations. Another example, fighting against the airline industry's resistence setting standards for passengers stuck on the tarmac, some angry passengers recruited, "tens of thousands of people in a few weeks" to join the Coalition for an Airline Passengers' Bill of Rights.
Each example in his book includes three vital elements: a credible and clear promise, use of the right social media tool(s) and an attractive bargain for and with potential participants.
Writing in sharp contrast to Shirky's view of social media as a collective experience for "us", Lee Siegel, in Against the Machine, believes the Internet mainly serves "me" and often brings out the banal in "amateurs". He calls it, "the first social environment to serve the needs of the isolated, elevated, asocial individual."
Clay Shirky is a leading thinker on social technologies, and this book is his introduction to why social technologies like Wikipedia work. Each chapter has a well-chosen story to illustrate the technologies he's discussing, from the Stolen Sidekick page to Flickr's coverage of Coney Island's Mermaid Parade, and how they are being used, including Egyptian activists using Twitter to keep each other updated of their activities and confrontations with authority, or Belarussian protestors using LiveJournal to organize flash mobs.
Shirky's book is a terrific introduction to social technology, with an overview of both the social and the technological and how they are feeding on each other to form new combinations. I highly recommend it to anybody who has any interest in how new tools are giving us more power by multiplying the number of ways in which we can interact with each other.
He cites the usual suspects like e.g. Linux and Wikipedia as exceptional feats in free collaboration. But there are a lot of other interesting stories about small and large groups with vastly different objectives in the book you have probably never heard of.
And more importantly, while he explains how these projects and the tools they use work (in a way geared toward non-techies), the book is really about why they work from a sociological point of view. It is delighting to notice all those communities and group projects that have come out of nowhere to, seemingly without organization, build something for themselves and others. But it is really enlightening to read Shirky's well-written explanation of the underlying principles.
The book is fun to read and, considering its topic's impact on society, should be of interest to just about everybody.
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