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Influence: The Psychology of Persuasion
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Influence: The Psychology of Persuasion [Versión Kindle]

Robert B. Cialdini PhD
4.8 de un máximo de 5 estrellas  Ver todas las opiniones (6 opiniones de clientes)

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Descripción del producto


The material in Cialdini's Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology

Descripción del producto

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

Some images that appeared in the print edition of this book are unavailable in the electronic edition due to rights reasons.

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4.8 de un máximo de 5 estrellas
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5.0 de un máximo de 5 estrellas Great book about human behaviour 29 de abril de 2013
Formato:Versión Kindle|Compra verificada
On the first day I read this book I wanted to call the author to say "thank you for providing such a great explanation on how people can be easily influenced by some social triggers". I could recognise myself in different situations being exploited by this social triggers, like being influenced to accept some conditions in my job that were against my own interest, being fooled by women or friends or even strangers.

All of us have been exploited by this triggers more often than we think. But now, knowing this triggers I can confidently affirm that it will be much more difficult for exploiters to use them against me as I would be aware of them. So kudos for the author on that.

This social triggers are: social proof, likeliness, commitment, scarcity, authority, liking, reciprocity. The book is well documented on experiments and their outcomes, showing the study conducted by professor Cialdini and how this triggers are consistently used by sales people to profit from them or by exploiters to profit from different situations.

Knowing this triggers not also gives you the ability of not being exploited by them, but also to use them in your favour (but looking for win-win situations). By knowing what people like, you can build your business or products on this social factors, and that is in fact what the most successful people do to earn money, from polititians to business men or bloggers, they all know how to trigger this factors, and you will also know after reading this book.
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5.0 de un máximo de 5 estrellas Un excelente libro que requiere actualización 19 de mayo de 2014
Formato:Tapa blanda|Compra verificada
Un desarrollo sistemático sobre métodos de persuasion que, por su calidad, merece la publicación de otra edición actualizada y ampliada.
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4.0 de un máximo de 5 estrellas Interesante 27 de octubre de 2013
Por marisarp
Formato:Tapa blanda|Compra verificada
Es exactamente lo que esperaba, es un libro muy interesante y fácil de leer. Son cosas que se adaptan a cualquier ambiente o profesión
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