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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
 
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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions [Versión Kindle]

Tim Ash (Autor)
Precio lista ed. digital: EUR 24,72 ¿Qué es esto?
Precio Kindle: EUR 15,99 IVA incluido (si corresponde) y envío a través de Amazon Whispernet
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Descripción del producto

Descripción del producto

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

Detalles del producto

  • Formato: Versión Kindle
  • Tamaño del archivo: 5392 KB
  • Longitud de impresión: 384
  • Editor: Sybex; Edición: 1st (29 de enero de 2008)
  • Vendido por: Amazon Media EU S.à r.l.
  • Idioma: Inglés
  • ASIN: B00194DI4Q
  • Texto a voz: Activado
  • X-Ray: No activado
  • Clasificación en los más vendidos de Amazon: n°159.290 Pagados in Tienda Kindle (Ver el Top 100 de pago en Tienda Kindle)

Opiniones de clientes

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Opiniones de clientes más útiles en Amazon.com (beta)
Amazon.com: 4.1 de un máximo de 5 estrellas  67 opiniones
106 de 111 personas piensan que la opinión es útil
3.0 de un máximo de 5 estrellas A great source yet very uneven book 7 de mayo de 2008
Por Smiling Zee - Publicado en Amazon.com
Formato:Tapa blanda
This book may be the best thing since sliced bread for you, or can be practically useless. It has an extensive focus on Joe web surfer's persona, on why and how he behaves on the web. It also explains basic concepts such as A-B split testing, ROI, and gives a few examples from author's consulting background. There's a few mathematical formulas, which I am sure are excellent for marketing folks.

But what completely lacks from this book is THE WHAT and THE HOW. The "Uncovering Problems" section is surprisingly small and has no real value. It is explainable - the later part of the book is nothing but a marketing promo of author's consulting business. This costs author 1 star in my review.

The second star I remove because this book is completely useless for small to medium business. If you are a company with under $20 million in revenue - which is where 99% of websites belong - this book is not going to help you much.
42 de 47 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas One of the most important web marketing and sales books you'll own 3 de abril de 2008
Por Tom Carpenter - Publicado en Amazon.com
Formato:Tapa blanda
This is a very important book. It helps you understand why the landing page is so impacting on the final actions of your visitors and what a landing page is for that matter. The book provides you with excellent guidance for analyzing your current website and determining how to make it easier for the visitor to use and, more importantly, easier for the user to do what you need them to do.

I loved the section titled, "Why your site is not perfect". It provides excellent information on how to uncover hidden problems in your site that your users are experiencing even though you may not have noticed them. Let's just say that it goes way beyond dead links.

Finally, "the math of tuning" shows you how to make logical decisions for next steps and make sure you're not wasting time fixing things that aren't broken or don't matter. Overall... a great book.
22 de 25 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas Praxis Oriented and Hands-On, No Blah Blah 15 de mayo de 2008
Por Carsten Cumbrowski - Publicado en Amazon.com
Formato:Tapa blanda|Compra verificada por Amazon
The book was written by Tim Ash of SiteTuners.com, a web analytics and site optimization service who does landing page optimization among other things for his living.

It is a real-world and practical guide to landing page testing and optimization without any fluff. It is really for the folks who do the testing and the ones who have to sell it to their boss and need to know about the details of the process of landing page testing, what is involved, what are the risks and how it should be approached and why.

It is very useful and complimentary to the "Landing Page Handbook" by MarketingSherpa, the $500 "bible" for folks who do serious landing page optimization for their business.

They also overlap in a few areas. This means that it is also a good buy for people who are not doing enough business that involves using landing pages to justify and recoup the $500 investment in the MarketingSherpa book. It's not exactly an alternative, but it is a start that cost a lot less.

If you are doing serious business with landing pages, I recommend getting both books. The return (increase in conversion = increase in business and profits) you will get out from it will pay for the initial investment quickly and then over and over again for the time to come.
› Ir a Amazon.com para ver las 67 opiniones existentes 4.1 de un máximo de 5 estrellas

Subrayados populares

 (¿Qué es esto?)
&quote;
Anything that you can do to minimize anxiety will help conversion. This includes clear privacy policies, detailed shipping directions, unconditional return policies, client testimonials, certifications, and trust symbols that show that you conduct business with integrity. &quote;
Subrayado por 29 usuarios de Kindle
&quote;
By emphasizing too many items on a Web page, we destroy visitors' ability to find key information and paralyze them from making a decision. &quote;
Subrayado por 28 usuarios de Kindle
&quote;
The Rules of Web Awareness  If the visitor can't find something easily, it does not exist.  If you emphasize too many items,all of them lose importance.  Any delay increases frustration. &quote;
Subrayado por 25 usuarios de Kindle

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