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Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond
 
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Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond [Versión Kindle]

Jane Maas
4.5 de un máximo de 5 estrellas  Ver todas las opiniones (2 opiniones de clientes)

Precio lista ed. impresa: EUR 9,63
Precio Kindle: EUR 8,69 IVA incluido (si corresponde) y envío a través de Amazon Whispernet
Ahorras: EUR 0,94 (10%)

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Versión Kindle EUR 6,76  
Versión Kindle, 28 de febrero de 2012 EUR 8,69  
Tapa dura EUR 19,69  
Tapa blanda EUR 9,15  
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Descripción del producto

Descripción del producto

"Breezy and salty.” –The New York Times

“Hilarious! Honest, intimate, this book tells it as it was.” –Mary Wells Lawrence, author of A Big Life (In Advertising) and founding president of Wells Rich Greene

“Breezy and engaging [though] …The chief value of Mad Women is the witness it bears for younger women about the snobbery and sexism their mothers and grandmothers endured as the price of entry into mid-century American professional life.” –The Boston Globe

“A real-life Peggy Olson, right out of Mad Men.”  –Shelly Lazarus, Chairman, Ogilvy & Mather

What was it like to be an advertising woman on Madison Avenue in the 60s and 70s – that Mad Men era of casual sex and professional serfdom? A real-life Peggy Olson reveals it all in this immensely entertaining and bittersweet memoir.

Mad Women is a tell-all account of life in the New York advertising world by Jane Maas, a copywriter who succeeded in the primarily male jungle depicted in the hit show Mad Men.  

Fans of the show are dying to know how accurate it is: was there really that much sex at the office? Were there really three-martini lunches? Were women really second-class citizens? Jane Maas says the answer to all three questions is unequivocally “yes.” Her book, based on her own experiences and countless interviews with her peers, gives the full stories, from the junior account man whose wife almost left him when she found the copy of Screw magazine he’d used to find “a date” for a client, to the Ogilvy & Mather’s annual Boat Ride, a sex-and-booze filled orgy, from which it was said no virgin ever returned intact. Wickedly funny and full of juicy inside information, Mad Women also tackles some of the tougher issues of the era, such as unequal pay, rampant, jaw-dropping sexism, and the difficult choice many women faced between motherhood and their careers.


Biografía del autor

Jane Maas comenzó su carrera como redactora en Ogilvy & Mather y, tras pasar por diferentes puestos de trabajo, llegó a ser la primera mujer en presidir una agencia de publicidad neoyorquina. Su trabajo más reconocido fue la dirección de la exitosa campaña «I Love New York». En 1986 Maas publicó sus Memorias, tituladas Adventures of an Advertising Woman, y es coautora de How to Advertise, un clásico de la teoría y la práctica de la promoción.

Detalles del producto

  • Formato: Versión Kindle
  • Tamaño del archivo: 435 KB
  • Longitud de impresión: 241
  • Números de página - ISBN de origen: 0312640234
  • Editor: Thomas Dunne Books (28 de febrero de 2012)
  • Vendido por: Amazon Media EU S.à r.l.
  • Idioma: Inglés
  • ASIN: B005VD8OL8
  • Texto a voz: Activado
  • X-Ray: Activado
  • Valoración media de los clientes: 4.5 de un máximo de 5 estrellas  Ver todas las opiniones (2 opiniones de clientes)
  • Clasificación en los más vendidos de Amazon: n°75.312 Pagados in Tienda Kindle (Ver el Top 100 de pago en Tienda Kindle)

Opiniones de clientes

3 estrellas
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4.5 de un máximo de 5 estrellas
4.5 de un máximo de 5 estrellas
Las opiniones de cliente más útiles
4.0 de un máximo de 5 estrellas Interesante visión del lado femenino de aquella época 17 de febrero de 2013
Por Jesús
Formato:Versión Kindle|Compra verificada por Amazon
Me ha resultado un libro muy ameno e interesante. Después de ver la serie me quedaba curiosidad sobe el trato de la mujer en aquella época. Si todos esos estereotipos eran ciertos o no y ... Bueno, mejor leer el libro.
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5.0 de un máximo de 5 estrellas Mad Women 13 de enero de 2013
Por Nathalie
Formato:Tapa blanda|Compra verificada por Amazon
Si quieres conocer la dinámica de trabajo de las publicistas femeninas en los años 60, este es el libro adecuado. Me encanta la manera en que Jane Maas cuenta sus experiencias en el mundo de la publicidad, tiene un lenguaje muy divertido y el libro entero es altamente entretenido.
¿Esta opinión te ha parecido útil?
Opiniones de clientes más útiles en Amazon.com (beta)
Amazon.com: 4.2 de un máximo de 5 estrellas  87 opiniones
15 de 15 personas piensan que la opinión es útil
3.0 de un máximo de 5 estrellas Mad Women- Not All That Mad 8 de diciembre de 2011
Por Kindred - Publicado en Amazon.com
Formato:Tapa dura|Opinión de Amazon Vine™
When I was a little girl watching Bewitched, I decided that one day I was going to own my own advertising agency. I could write copy and storyboard concepts that Darrin couldn't begin to imagine. Oh yes, I would be a generally awesome business person (with a fabulous London Fog trench coat with matching umbrella, but I digress). Then I grew up. Life got in the way, not to mention being told many times that I sure did have big dreams for such a little girl... I happened to be in my twenties at the time.

So, I was happy to read a memoir written by a woman who managed to succeed where I stumbled. Not only that, she did it a decade earlier than my attempts. I looked forward to hearing about the process, the battles, the hits and misses. Well, I got a few. The author went at this project focused on comparing her experiences to the TV show Madmen. Unfortunately for me I haven't been watching Madmen. Fortunately for me it seems that the writers follow the basic trope of standardized TV characterization so I could follow along fairly easily.

But I was expecting more. Yes, there was sex and drinking and even (gasp!) cigarette smoking. And those of us of a certain age aren't going to be shocked by the chauvinism here. I doubt any of us came through that era unscathed but frankly, Ms. Maas got through less scathed than the `average girl'. That's probably not a popular opinion, but I call `em as I see `em. And she does freely admit that she would not have survived without her housekeeper/nanny/all around extra family member who was with the family for many years. Not to mention her husband who supported her in all the best connotations of the word.

The last portion of this slim collection does deal with the myth that women can have it all. You can as long as you have plenty of help, understanding employers, and don't mind a heaping helping of daily guilt.

Maybe in another fifty years women will find a way to have it all. But for now, if you feel as if you're the only one drowning, you should read this and breathe a sigh of relief. Just make it a short sigh; dinner's not going to make itself.
Yet.
10 de 10 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas hard to believe but very, very true 14 de diciembre de 2011
Por Dr Cathy Goodwin - Publicado en Amazon.com
Formato:Tapa dura|Opinión de Amazon Vine™
Over the years I've read a number of books about advertising, including those by Jane Trahey and Jane Maas. Today's it's hard to believe the world Maas evokes, where account executives were mistaken for secretaries and women humbly accepted lower pay for the same (or superior) work.

If you're old enough to remember, the book will evoke painful memories. I remember talking to women who calmly acknowledged they were paid less for their work but at least they got a foot in the door. "Do women hold those jobs?" was a common question all through the 1970s and even early 1980s.

Maas brings back those times with wit and convincing detail. I'm not sure how younger women will resonate with the book. I had trouble putting it down.

For a visual equivalent, buy or rent the movie, The Best of Everything, by Rona Jaffe, and stay for the writer's comments. Not only did these women put up with inequality, they did so while wearing uncomfortable suits with "hose and heels." Some wore girdles. Panyhouse appeared in the very late 1960s and weren't popular till the 1970s.

A good book for your favorite Mad Men fan or anyone who likes to study advertising.
5 de 5 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas The Real Deal 3 de marzo de 2012
Por Steven Lance - Publicado en Amazon.com
Formato:Tapa dura|Compra verificada por Amazon
Forget "Mad Men," Jane's book is The Real Deal. She names names. She tells it like we all knew it really was. Shame on us for our neanderthal attitude towards women - and brava to brave women like Jane who were willing to play by rules that worked for her - while accepting (but still challenging) the realities of The Boys Club.

It was people like Jane who inspired me to go into advertising - and people like her who taught me to be a mensch. Maybe not as quickly as I should have, but the end result is that I honestly believe I'm a better person for it. Advertising as a business is generally on the cutting edge of market trends...and as women rose to their rightful place at the table (side-by-side and sometimes above) their male peers, it was our industry that was one of the few to break the glass ceiling.

If you've never been inside advertising, this is a must-read. The true story of what it was like in the era of Mad Men. If you were (or are) in advertising, you'll love the honesty, integrity and heartfelt walk down memory lane.
Ir a Amazon.com para ver las 87 opiniones existentes 4.2 de un máximo de 5 estrellas

Subrayados populares

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&quote;
During the day, when only women are presumed to be at home watching television, the networks allow us to call it a toilet bowl cleaner. At night, we have to refer to it as bathroom bowl cleaner. Apparently the word toilet is not appropriate for mixed company. &quote;
Subrayado por 5 usuarios de Kindle
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Early on I learned to focus and eliminate from my life anything that didnt really matter because so much in my life did matter. &quote;
Subrayado por 5 usuarios de Kindle
&quote;
boss was in control of your salary, your raise, your career advancement  your life. If he wanted to go to bed with you, you had to ask yourself what mattered more: your self-respect or your career. &quote;
Subrayado por 3 usuarios de Kindle

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