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Megatrends 2010: The Rise of Conscious Capitalism
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Megatrends 2010: The Rise of Conscious Capitalism [Versión Kindle]

Patricia Aburdene

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Descripción del producto

Descripción del producto

In the wake of corporate scandal, recession, record deficits, and terrorist attacks, more and more people are turning inward to determine where their true values lie. Likewise, more and more companies are discovering that placing social and environmental values ahead of the bottom line is actually helping to boost profits. In this trade paperback edition of Megatrends 2010, Patricia Aburdene, co-author of the bestselling Megatrends 2000 investigates "corporate social responsibility" and identifies seven new megatrends that will redefine business in the coming years.

Aburdene, who has been hailed by the Christian Science Monitor as "one of the foremost trend trackers in the United States," discovers that significant numbers of both new-economy and old-guard companies such as AOL, GM, and Xerox are tapping into the wave of conscious capitalism by bringing meditation into the workplace, forcing stricter environmental controls on their vendors, and donating both time and money to social causes.

Detalles del producto

  • Formato: Versión Kindle
  • Tamaño del archivo: 3907 KB
  • Longitud de impresión: 248
  • Editor: Hampton Roads Publishing (13 de septiembre de 2005)
  • Idioma: Inglés
  • Texto a voz: Activado
  • X-Ray:

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Amazon.com: 3.8 de un máximo de 5 estrellas  33 opiniones
57 de 60 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas Trending Toward the End of Greed 14 de octubre de 2005
Por Fearless Reviews - Publicado en Amazon.com
Formato:Tapa dura
In their 1982 title Megatrends, Patricia Aburdene and her former husband John Naisbitt talked about the birth of the Information Economy; in Megatrends 2000, published in 1990, they predicted the networked, technology-driven Internet era. The coming megatrend, Aburdene asserts, will not be driven by external, social, or technological forces so much as "the internal dimension of change" that will reinvent free enterprise. And she's predicting that this spiritual megatrend will take firm hold of the American way of business by, say, 2010.

In seven chapters the book identifies the major facets of the new megatrend, including:

* The Power of Spirituality - From Personal to Organizational

* The Dawn of Conscious Capitalism

* Leading from the Middle

* Spirituality in Business

* The Values-Driven Consumer

* The Wave of Conscious Solutions

* The Socially Responsible Investment Boom

Along the way, Aburdene offers many intimate portraits of the people behind the spiritual evolution in business, from meditating CEOs to value-driven consumers and socially responsible investment counselors. In "Leading from the Middle," Aburdene suggests that conscious capitalism will spell an end to the era of high-profile CEOs who are outrageously overpaid not only to provide symbolic leadership of corporations, but to take virtually all the credit and blame for their companies' fortunes.

The question is what this and all the other "conscious capitalism" trends really portend for the future of American commerce. To Patricia Aburdene, this future will be one in which "the spiritual transformation of capitalism" will shift the American way of doing business "from greed to enlightened self-interest, from elitism to economic democracy, from the fundamentalist doctrine of `profit at any cost' to the conscious ideology that espouses both money and morals." If the author is overly optimistic, one hopes that she's not too far off the mark. In a time when natural disasters and accelerating environmental decline are colluding with exceptional political ineptitude to stress the great American experiment as never before, it might just be the approaching enlightenment of capitalism that illuminates a sane, sustainable path ahead for us all. -- From the Fearless Spotlight Review by D. Patrick Miller
19 de 20 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas A new kind of MegaTrend 17 de noviembre de 2005
Por Warren L. Whitlock - Publicado en Amazon.com
Formato:Tapa dura|Compra verificada
I've been a fan of the MegaTrend series since the beginning.. but was apprehensive when I saw that John Naisbitt was not involved in this book.

Even while reading, I kept thinking.. this isn't what I expect from a Megatrends book.

Despite this disconnect.. and especially upon further reflection, I've found that MegaTrend 2010 has indeed followed the major trends and is very appropriate for today.

Amazing research is sited showing that more and more people are expecting good corporate citizenship. Aburdene tells us this proves Milton Friedman wrong "A corporation exists for the benefit of it's shareholders"... though I'd compromise and say that now "A corporation exists to benefit it's shareholder according to their current values"

Besides, several examples are cited where a corporation doing the right thing MAKE MORE PROFIT. That's got to benefit the shareholders.

This is one of the trends. Thought provoking, important issues for our time, and great for planning ahead.

If you're going to be around for a few years... read this book.
12 de 12 personas piensan que la opinión es útil
3.0 de un máximo de 5 estrellas Hopeful Megatrends 6 de diciembre de 2005
Por Ruth Crone - Publicado en Amazon.com
Formato:Tapa dura
Megatrends 2010

by Patricia Aburdene

Aburdene writes of Megatrends or "large, over-arching directions that

shape our lives for a decade or more." She says, "changing values and

economics are changing capitalism." She gives examples that convince her

that the world is becoming more compassionate, businesses more

other-oriented and people in general more spiritual." She writes

"Spirituality is the world's greatest megatrend."

She quotes authors Ray and Anderson's book, The Cultural Creatives, as

saying this culture, that of the Cultural Creatives, is 26% of the

population and growing 1% a year. She describes the Cultural Creatives as

folks who value nature, authenticity, spirituality, peace, relationships,

feminism, social justice and social responsibility.

In this book, Aburdene gives as models many companies, businesses and

individuals who are working at making changes from greed and selfishness,

power and materialism to more lasting kinds of satisfaction, to more

gentleness and consideration.

As examples of individuals becoming more conservative in their

materialism she writes about the Green movement in business and industry,

organic and natural food focuses, the CERES Principals, hybrid autos and

many areas where humans can help make huge changes.

I hope she is right. Since she doesn't list any of the many companies

and CEOs who are still into greed and corruption it is not possible for

me to believe that the majority are or will become less self-oriented. I

don't remember her once mentioning the corruption and crookedness of so

many in our officials in government at present or their inattention to those less well off than themselves.

I suggest you read this yourself, and decide whether her view is one that

is acceptable and makes sense to you.
9 de 9 personas piensan que la opinión es útil
4.0 de un máximo de 5 estrellas An informative and inspiring read overall 8 de diciembre de 2005
Por F. Galea - Publicado en Amazon.com
Formato:Tapa dura
An informative and inspiring read overall. As the extended title states, the book traces the rise of trends in workplace, lifestyle and relationship to investments that promise to align the world closer to "spirit". The author cites numerous examples of the trends and quotes leaders in the emerging movements, both from their writings and from personal interviews. This is a very well researched book and the author makes full use of her level of access to make leaders and experts come across intimately.

The tone is at times too colloquial and it detracts a little from what is being discussed, however, the general effect is still convincing. I should mention that I had just read Naomi Klein's No Logo before picking up Megatrends 2010. I'd have to contrast the two by saying that the Klein book hit like a ton of bricks and was very tightly crafted but left me feeling numb and powerless while I took Megatrends lightly at first, it pushed me further into believing in social change through business and wanting to take part in it. A valid critique of Megatrends is that it does not expose and confront the dark side of capitalism, or, more generically the world, but rather seems to dance around it a bit.

The power of this book and its contribution will truly be reflected in the changes and actions it will inspire in the readers. In addition to talks with visionary CEO's and founders, Patricia emphasizes the quiet leadership and influence that middle managers and everyday consumers can have over even our global economy. After finishing it, you will know that it is ok to dream of a better world and that there are facts also on the side of your faith. No entrepreneur or manager who stands up for what they believe is right will feel that they are standing alone.
10 de 11 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas A Deep Look Inside a Social Movement 2 de febrero de 2006
Por Roger E. Herman - Publicado en Amazon.com
Formato:Tapa dura
The message of this book, well-presented and abundantly documented, is that we're on the threshold of a new era in corporate leadership. Aburdene, a veteran of authoring trends books going back to the original Megatrends with John Naisbitt, forecasts a growing movement toward socially responsible corporate policies as a counterbalance to the equally legitimate objective of earning a reasonable profit. "Welcome to the Dawn of Conscious Capitalism-a popular, decentralized, broad-based crusade to heal the excesses of capitalism with transcendent human values."

Enough with the greed, asserts Aburdene. The shift will be toward spirituality, social awareness, emphasis on values, and community service-for the corporations themselves and for their employees. Citing company after company that is actively committing to operating differently, Aburdene believes that "...the quest for Conscious Capitalism-that is, integrity, transparency, enlightened governance as well as higher social and environmental standards-is regaining momentum." This orientation is good for the world, the community, the company, and its people, she says, pointing out the moral companies often outperform the market.

People are changing, their expectations are changing, their behaviors are changing. People and organizations are transforming-which sounds like one of those "big bang" theories about cataclysmic change. Not so, says Aburdene. "...when we talk about transformation, it's not a shift from the profane to the sacred. What is transforming is our awareness. We are waking up and smelling the roses-that is, the presence of Spirit all around us-and the scent is both comforting and intoxicating."

This is what you will read in this Megatrends book. This is the story of The Spiritual Transformation of Capitalism currently underway. I'm not sure the movement is as strong as the author would have us believe, but we are hearing more about social responsibility in the corporate world. Whether the influence is coming from Sarbanes-Oxley or CEOs with higher motivations, something is happening out there. This book will give you greater insight into the who, what, how, and even why.

The presentation is well-documented, with 20 pages of end notes. I was impressed with the index-14 pages of small type entries that make this book endlessly useful. Extra value was added with the resources section in the back of the book. Provided to the reader are page of references on Socially Responsible Investing, Spirituality in Business-Centers and groups and Practitioners, and Conscious Consumption.

Finally, I was impressed by the way this book walks its talk. On the back page is a message from the publisher: "For this print run, 21,000 pounds of post-consumer waste used instead of virgin fiber saved 253 trees, 11,858 pounds of solid waste, 107,557 gallons of water, 43,255 kilowatt hours of electricity, [and] 23,295 pounds of net greenhouse gases." Right in keeping with Aburdene's message.

There are certainly a lot more trends-and megatrends-to be discussed as we look into the future. This volume looks narrowly at one of those trends, but treats it well. Let us not lose sight of the fact that there is much more than this one perspective.
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