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Meta-Luxury: Brands and the Culture of Excellence [Tapa dura]

Manfredi Ricca , Rebecca Robins

Precio recomendado: EUR 35,15
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Descripción del libro

26 de abril de 2012
Meta-luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury and its implications for brand and business management. A unique series of conversations with an eclectic array of world-renowned craftsmen, artists, academics and heads of unique brands, brings insightful illumination to the paradigm of Meta-luxury. Conversations include: Salvatore Accardo • Hans Peter Danuser von Platen • Paolo Fazioli • Simon Jacomet • Francis Kurkdjian • Kazumi Murose • Horacio Pagani • Renzo Piano • Dr Michael Scott • Francesco Trapani.

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Críticas

'Interbrand rdefines marketers' vocabulary with a new term: Meta-luxury.' POPSOP

"An ode to excellence." WOBI

"The book Meta-luxury: Brands and the Culture of Excellence, by brand consultants Ricca and Robins explores a new space within luxury...The concept of meta-luxury may only apply to a small number of businesses, but its principles around brand values are pertinent to all". WGSN

"Finally a book that focuses on the only underpinnings of luxury that matter - exquisite product and a culture of true excellence." Guy Salter, Deputy Chairman of Walpole, former CEO of Asprey and of Garrard 
 
"There's a new entry in the ever-evolving luxury lexicon... I think it may come closer to rationalising the current situation than anything else I've seen thus far." - Vanessa Friedman, Financial Times luxury blog
 
'An amazing piece of art... a must-read.' - Branding magazine

"Meta-luxury is inescapable reading for all those involved in the fascinating and magical world of luxury brands." - Journal of Brand Management

Descripción del libro

Meta-luxury sets out to define the true meaning of luxury, exploring its origins and achievements, and establishing what the future of luxury holds for companies, creators and brands

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Amazon.com: 5.0 de un máximo de 5 estrellas  4 opiniones
4 de 5 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas At last, a Luxury Brand book with real depth and insight on true authentic 'haute' luxury 24 de agosto de 2012
Por jodok - Publicado en Amazon.com
Formato:Tapa dura
Of all the books that exist on this subject, this is one of the few insightful and well written texts with unique interviews and good depth of analysis. So far, the 'must-reads' in this field have been Kapferer & Bastien's 'the Luxury Strategy' and HAUTeLUXE.net's 12 steps[...]and Meta-Luxury should be added to the list. Of course if you read French, add ex-Hermes' Director, Christian Blanckaert's "Luxe". Most surprisingly is that Rebecca Robins, co-author of Meta-Luxury is a top dog at Interbrand that tends to rank luxury brands on popularity instead of reputation and excellence, but we see that they do indeed understand the fundamentals of authentic luxury and like many in the field, also share a dislike for the abused word, Luxury. Meta-Luxury is a good new description to match Haut Luxe in French and the authors support the term very well with their four pillars of luxury and especially their term, "the Culture of Excellence". They explain well the differences between the business-driven mass Luxury Brands and the unique achievement-driven Meta-Luxury marques. My slight disappointment was the overemphasis on craftsmanship relative to creativity, the artisan versus the artist/artisan. Vision is critical in this field but the interview with Pagani covers this quite nicely. My major disappointment was that by the time I had reached page 70, the entire chunk of pp 23 to 42 dropped out of the book and now I'll have to glue them back in again! Incredible! If you cant wait for the paperback, get this book anyway. Its the content that counts. My sincere thanks to the authors.
1 de 1 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas Luxury Beyond Luxury 27 de junio de 2012
Por K. Reagan - Publicado en Amazon.com
Formato:Tapa dura
Manfredi Ricca and Rebecca Robins' book, Meta-luxury: Brands and the Culture of Excellence, is as beautiful as it is well-written. The authors use the term "meta-luxury" to define those brands that "escape the cliches of so-called luxury" and exist a world of "luxury beyond luxury." The book is chock full of insights from business leaders, creative geniuses, and academics. As such, it is a tremendous value add for any business leader who is creating or managing a luxury brand in today's fast-moving global marketplace.
5.0 de un máximo de 5 estrellas Luxury without pertinaciousness 21 de junio de 2014
Por LEOCADIO E FLORES RAMIREZ - Publicado en Amazon.com
Formato:Versión Kindle|Compra verificada
Easy to read and quite illustrative. A real good read. The author know what he is talking about. Must for people in the luxury business.
5.0 de un máximo de 5 estrellas Meta-Experience 9 de enero de 2014
Por Tofig Huseynzada - Publicado en Amazon.com
Formato:Tapa dura
I would strongly recommend this book to the professionals within the luxury industry who work for/with long-established meta-luxury brands. Reading this book was meta-luxurious experience in and of itself. Those who forgot the meaning of the ancient Latin phrase Quam Bene Non Quantum, add this book to your library.
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