After reading Tracy Kidder's acclaimed (by the New Yorker crowd) Soul of a New Machine, I thought to myself "here's a guy who spent 12 hours/day with engineers for an entire year and learned nothing about engineering, nothing about what matters to engineers, and nothing about the hearts and minds of engineers. After reading Microserfs, I thought "here's a guy who seems to have spent a week with engineers and effortlessly absorbed everything that is important about engineering culture, everything that matters about working at a big company, and everything that matters about working at a startup." Coupland's writing is better crafted here than in his earlier books, e.g., Generation X.