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Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems (Voices That Matter)
 
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Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems (Voices That Matter) [Versión Kindle]

Steve Krug

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Descripción del producto

Descripción del producto

It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens.

In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out an approach to usability testing that anyone can easily apply to their own web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".)

In this new book, Steve explains how to:
  • Test any design, from a sketch on a napkin to a fully-functioning web site or application
  • Keep your focus on finding the most important problems (because no one has the time or resources to fix them all)
  • Fix the problems that you find, using his "The least you can do" approach
By paring the process of testing and fixing products down to its essentials (A morning a month, that's all we ask ), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular.

Detalles del producto

  • Formato: Versión Kindle
  • Tamaño del archivo: 2126 KB
  • Longitud de impresión: 168
  • Uso simultáneo de dispositivos: Hasta 5 dispositivos simultáneos según los límites del editor
  • Editor: New Riders; Edición: 1 (29 de diciembre de 2009)
  • Vendido por: Amazon Media EU S.à r.l.
  • Idioma: Inglés
  • ASIN: B002UXRGNO
  • Texto a voz: Activado
  • X-Ray: Activado
  • Clasificación en los más vendidos de Amazon: n°36.515 Pagados in Tienda Kindle (Ver el Top 100 de pago en Tienda Kindle)

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Amazon.com: 4.6 de un máximo de 5 estrellas  42 opiniones
31 de 33 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas Inspirational 17 de mayo de 2010
Por atmj - Publicado en Amazon.com
Formato:Tapa blanda|Compra verificada por Amazon
BOUGHT THIS BOOK THE MINUTE I REALIZED IT WAS OUT:
Having been a "Usability Professional" for a number of years, I purchased this Steve Krug book, the minute I knew he had another book out, without even paying attention to what it was about. This guy is just that good. This enthusiasm was due to his previous book "Don't Make Me Think" which was a great book on how to make more usable web sites. First I was surprised, as initially I had not realized it was a book for User testing for non-Usability professionals... Next, I thought, Wow, this is a great book too.

BASIC IDEA:
The whole idea is to do quick usability tests with a few users, that are reasonably representative of your end users. This test would be viewed by your stake holders and be done in one morning each month during various stages of development of your site. This way, it gets to the right people when it's needed. Anyone who does usability work, knows how laborious and costly tests can be. However that's nothing compared to the sales pitch that has to be done, to get even the high impact issues fixed. There are always excuses.

This Books Suggestion for Testing:
* Lessens the cost of the text
* Allows the testing to be more immediate
* Gets the decision makers in front of it and hopefully behind the necessary changes with funding.

This book has clearly defined steps on how to do this:
* Software recommendations
* Some scripts
* How to recruit
* How to run single morning tests.

Also recommendations for approaching changes:
* Get to the basic issues
* Get them fixed
* Let the trivia wait.
* Tweaking is better than a redesign, and it is more likely to happen.

However read the book on this, I'm only quickly paraphrasing.

QUICK SUMMARY:
As before his style of writing is conversational and sparse, giving you what you need to know when. It is laid out in a way that is brief but complete and very easy to read. Hmmm, sounds like he took his own teachings to heart. There are 16 chapters (and you can see inside the book here; so go look) He covers the why and how you can do a usability test on any site and get buy-in from your team when changes need to be made. Usability professionals can benefit from this book as well, as it has a somewhat interesting take on how to get Users in front of the Teams that make decisions on what gets changed. Since time is at a premium and Usability tests speak for themselves, this is one way, to get the money where it needs to go.

All in all another winner of a book...now I'm waiting for the next one...
15 de 16 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas Make Web Designers Think! 27 de enero de 2010
Por Hendericus Onsman - Publicado en Amazon.com
Formato:Tapa blanda|Compra verificada por Amazon
Steve Krug is the author of the bestselling book Don't Make Me Think!, which has racked up worldwide sales of 250,000 since its publication in 2000.

That book based its approach to assessing and improving the usability of websites on the injunction in the title. If visitors to websites have to figure out what to do on a website, then the website is operating at a disadvantage.

Krug offered some very pertinent, uncomplicated advice on web usability, how to judge it and how to implement solutions to problems that are identified.

When updating that first book in 2005, Krug decided that Rocket Surgery Made Easy had become necessary: a handbook for putting usability principles into practice, focusing in particular on user testing.

The title refers to the phrase Krug coined (and trademarked) to summarise his view that all of this is just common sense: it's not rocket science and it's not brain surgery.

It also gives a clue that Krug, while determinedly practical and grounded in the day-to-day business of designing and building websites for paying clients, approaches the subject with considerable humour and playfulness. It's apparent that this is partly out of a concern that usability might be a dry subject for some, but also because Krug is a very funny guy. I think we'd enjoy his workshops, if he ever brings them to Australia.

Rocket Surgery Made Easy is itself easy reading. Less than 160 pages, it is well laid out, charmingly illustrated by Mark Matcho and very, very well edited - big hat-tip to the people at New Riders.

The basis of the book is that it offers how-to advice on actually running user testing sessions. Krug is well aware that many designers and developers cannot afford the expansive, expensive and time-consuming approach to user testing that requires hiring rooms with two way mirrors and video equipment to observe and record user actions as they test a website under controlled conditions, so he has devised a budget approach based around the catchphrase of "A morning a month, that's all we ask". Catchy phrases are an identifiable part of the Krug approach.

Because it's well-written, because Krug is witty, and because the subject material is based so much on common sense, it's easy to whizz through the book. But how much will it change the way a web designer or developer works?

Frankly, while I agree with the need for it, and understand the benefits to be gained, user testing is unlikely to form a significant part of my day-to-day work scenario, at least while I remain a one man design band juggling a roster of new websites and long term clients. The logistical practicalities of even "a morning a month", using three testers without a lot of complicated equipment, are prohibitive. I accept that this may give me and my clients headaches into the future.

However, Krug's books - the first explaining why usability matters, the second explaining how to do it - do give me a platform for addressing usability issues. The way Krug explains stuff allows and encourages me to engage with usability issues. Walking through his approach to user testing tells me a great deal about how I think about usability and how I can improve it. This alone gives me a competitive edge over designers who don't "get" usability

Perhaps both these books should be bundled under the collective title Make Web Designers Think! It's what Krug does extremely well. He raises simple but devastatingly critical usability issues, explores his own way of thinking about them and then offers ways to deal with them.

Krug points out - and emphasises - that anyone can do this. But the fact is that many web designers do not give themselves over to critical thinking, and even when encouraged to do so, may not be sure how to analyse, document and translate their thoughts into design changes.

It is these people that will likely get the most out of Rocket Surgery Made Easy, but they may also be the last designers to actually buy it.

Still if it does anything to get even highly experienced web designers thinking about what they are doing in a critical, insightful and constructive way, it will help to shape a better web.
11 de 14 personas piensan que la opinión es útil
3.0 de un máximo de 5 estrellas Usability Testing for Dummies 9 de mayo de 2011
Por Eric Jain - Publicado en Amazon.com
Formato:Tapa blanda
Despite its confusing title, this book has a clear focus: Convince you of the benefits of simple usability tests (the kind where you sit down with a user and watch them perform some tasks), and walk you through that process with just enough detail to make you confident that you, too, can perform such tests without too much effort. The focus of this book is on finding usability problems; there isn't much discussion of specific problems, just the advice to keep the fixes as simple as possible.
Ir a Amazon.com para ver las 42 opiniones existentes 4.6 de un máximo de 5 estrellas

Subrayados populares

 (¿Qué es esto?)
&quote;
Do-it-yourself usability tests are definitely qualitative. The purpose isnt to prove anything; its to get insights that enable you to improve what youre building. &quote;
Subrayado por 82 usuarios de Kindle
&quote;
while analytics can tell you in great detail what people are doing on your site, they cant tell you why theyre doing those things. &quote;
Subrayado por 67 usuarios de Kindle
&quote;
You test a wireframe by making up tasks, usually all related to navigation: How would you find _____? What would you expect to see when you click on this link? &quote;
Subrayado por 67 usuarios de Kindle

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