This is a great book for anyone considering starting a business. It takes you step by step through the various things that need to be considered; target market, competition, funding, fixed and variable costs, marketing, etc. Very comprehensive with charts and exercises to help determine if the business idea is valid in the area and with the target market planned. This book will help you make a decision based on research and the likelihood of success for the business being considered. You will determine strengths and weaknesses, opportunities, and threats to success for the planned product or service and your chosen market. This book and the tools within can save a lot of time, money, and potential failure for those willing to invest the time and effort to use it wisely.