Eli Broad's title, The Art of Being Unreasonable, is misleading. Instead of being unreasonable, Broad champions logic over the unreasonable desire to stick to convention because it's comfortable. He advocates efficiency in every aspect of life. Both nuggets are good advice, but I can find little else in the way of practical, specific advice that the title indicates I'll get.
Instead, Broad's book is a memoir. It's well written, brief, and easy to read.
But I didn't pick this book up because I was interested in his life story. I could've found that on the internet. For that, I can't give his heavily marketed book more than two stars.