- Tapa dura: 209 páginas
- Editor: Longman (1 de enero de 1990)
- Idioma: Inglés
- ISBN-10: 0673461750
- ISBN-13: 978-0673461759
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4.7 de un máximo de 5 estrellas
11 opiniones
7 de 8 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas
Stickingly Simple Basics for a Successful Growing Business
7 de agosto de 1997
Por Un cliente
- Publicado en Amazon.com
Formato:Tapa blanda
Guy Kawasaki's "The Macintosh Way" empowers the very essence of understanding the principles of evangelism and doing the "right thing the right way" in business. This book and his other book " "Selling the Dream" should be required reading for startup companies. Values and principles in business are the key to success.
Guy's keen sense of humour and reference to examples of what did and didn't work for the Apple Computer Corporation, while he worked there in the early 80's, is a fascinating perspective. Here, you will see how an successful company like Apple grows from innovation to mediocrity. For Mac users, this is a praticularly fascinating insight but should be required reading for all CEO's and directors of growing companies. It is an insightful collection of practicle examples of what and what not to do in business.
Guy's keen sense of humour and reference to examples of what did and didn't work for the Apple Computer Corporation, while he worked there in the early 80's, is a fascinating perspective. Here, you will see how an successful company like Apple grows from innovation to mediocrity. For Mac users, this is a praticularly fascinating insight but should be required reading for all CEO's and directors of growing companies. It is an insightful collection of practicle examples of what and what not to do in business.
3 de 3 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas
Still Relevant 20 Years Later
25 de mayo de 2009
Por Edward J. Barton
- Publicado en Amazon.com
Compra verificada por Amazon
It is hard to believe this book is now over 20 years old. Guy Kawasaki does a marvelous job of conveying key traits of effective "Macintosh Way" companies and managers. The key, really, is to do the right thing, the right way. Seems common sense enough, but even 20 years later, it appears as elusive as ever.
The book is extremely well written, engaging, relevant and funny. The technology/product focus has shifted somewhat over time, and Guy holds to the "Field of Dreams" build it and they will come mentality that has led Apple to success over and over again, usually from the brink of disaster.
Well worth the read and very relevant even today.
The book is extremely well written, engaging, relevant and funny. The technology/product focus has shifted somewhat over time, and Guy holds to the "Field of Dreams" build it and they will come mentality that has led Apple to success over and over again, usually from the brink of disaster.
Well worth the read and very relevant even today.
5 de 6 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas
Formula for over the top success against all odds
5 de agosto de 1998
Por Un cliente
- Publicado en Amazon.com
Formato:Tapa dura
The teams I have been a part of that followed the basic attitude that Guy outlines here have accomplished amazing things against all odds. On other teams, the farther we got away from these ideas, the more mediocre the end results turned out. If you want to create an environment where world changing events will happen, you need to read this book.
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