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Too Big to Know: Rethinking Knowledge Now That the Facts Aren't the Facts, Experts Are Everywhere, and the Smartest Person in the Room [Tapa dura]

David Weinberger

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Marc Benioff, chairman, CEO salesforce.com, bestselling author of Behind the Cloud "Led by the Internet, knowledge is now social, mobile, and open. Weinberger shows how to unlock the benefits." John Seely Brown, co-author of The Social Life of Information and A New Culture of Learning "Too Big to Know is a stunning and profound book on how our concept of knowledge is changing in the age of the Net. It honors the traditional social practices of knowing, where genres stay fixed, and provides a graceful way of understanding new strategies for knowing in today's rapidly evolving, networked world. I couldn't put this book down. It is a true tour-de-force written in a delightful way." Daniel H. Pink, author of Drive and A Whole New Mind"With this insightful book, David Weinberger cements his status as one of the most important thinkers of the digital age. If you want to understand what it means to live in a world awash in information, Too Big to Know is the guide you've been looking for." Tony Burgess, Cofounder, CompanyCommand.com "David Weinberger's Too Big to Know is an inspiring read-especially for networked leaders who already believe that the knowledge to change the world is living and active, personal, and vastly interconnected. If, as David writes, "Knowledge is becoming inextricable from-literally unthinkable without-the network that enables it" our great task as leaders is to design networks for the greater good. David casts the vision and gives us excellent examples of what that looks like in action, even as he warns us of the pitfalls that await us." David S. Ferriero, Archivist of the United States"Too Big to Know is a refreshing antidote to the doomsday literature of information overload. Acknowledging the important roles that smart mobs and wise crowds have played, David Weinberger focuses on solutions to the crisis in knowledge-translating information into new knowledge by exploiting the network. Based upon the premise that 'knowledge lives not in books, not in heads, but on the net,' Weinberger outlines a bold net infrastructure strategy that is inclusive rather that exclusive, creates more useful information-metadata, exploits linking technologies, and encourages institutional participation. The result is a network that is both 'a commons and a wilds' where the excitement lies in the limitless possibilities that connected human beings can realize." Clay Shirky, author of Here Comes Everybody and Cognitive Surplus "Too Big To Know is Weinberger's brilliant synthesis of myriad little debates-information overload, echo chambers, the wisdom of crowds-into a single vision of life and work in an era of networked knowledge."

Reseña del editor

We used to know how to know. We got our answers from books or experts. We'd nail down the facts and move on. But in the Internet age, knowledge has moved onto networks. There's more knowledge than ever, of course, but it's different. Topics have no boundaries, and nobody agrees on anything. Yet this is the greatest time in history to be a knowledge seeker ...if you know how. In Too Big to Know, Internet philosopher David Weinberger shows how business, science, education, and the government are learning to use networked knowledge to understand more than ever and to make smarter decisions than they could when they had to rely on mere books and experts. This groundbreaking book shakes the foundations of our concept of knowledge--from the role of facts to the value of books and the authority of experts--providing a compelling vision of the future of knowledge in a connected world.

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Amazon.com: 4.0 de un máximo de 5 estrellas  30 opiniones
94 de 106 personas piensan que la opinión es útil
3.0 de un máximo de 5 estrellas Unconvincing 19 de abril de 2012
Por Corwin J. Joy - Publicado en Amazon.com
Formato:Tapa dura
The premise of this book is that somehow networked organizations and networked thinking will lead to better, smarter decisions. As long as we include a sufficient diversity of opinions and experience in the networks helping us make our decisions we will arrive at better, more informed answers. In fact, as the amount of information explodes, these networks will be the only way to manage all the information we are creating.

Here's the problem. I don't think anyone will dispute that reaching out the to internet to search for knowledge can get reasonable answers quickly. Also, running contests where many experts are involved can get good results. The problem is, if you are solving a real problem at the end of the day somebody actually has to do the work to get an answer. A "network" isn't going to magically come up with an answer. Also, reaching out to a wide group on the internet often results in the same stupid *wrong* answers to a problem being circulated around and around and around. Networks can just as easily work in a negative direction recycling stupidity rather than knowledge. There doesn't seem to be much of a role in this book for sustained critical and deep thinking about a problem to arrive at a solution. This doesn't make sense to me since much of human progress continues to come from sustained hard work by individuals working to achieve expertise in an area and focusing on a single problem at a time. This book makes some good points about how our relationship with information is changing to rely more on networks of our colleagues or friends to filter and absorb the massive amounts of information created every year. However, the author's confidence that networked thinking and organizations will magically solve many of our problems is happy nonsense, in my opinion. Also, while the author claims that networks can make better decisions, he never really gives any detailed research supporting this assertion or showing under what conditions networks are better or worse at solving problems. This makes the book more of an exercise in faith rather than something you can use to decide if a network would be helpful in a particular problem or not.
55 de 63 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas "The solution to the information overload problem is to create more metadata!" 29 de enero de 2012
Por Getaneh Agegn Alemu - Publicado en Amazon.com
Formato:Tapa dura
Having his background in philosophy, perhaps no one had expected David Weinberger to write a book on a topic that is at the heart and soul of librarians, i.e. cataloguing and classification. In the modern notion of the term this is called metadata. When Everything is Miscellaneous was published in May 2007, at first it was as if some war was waged against Melville Dewey's classification system, especially the class 200 for Religion. Some protagonists in the field such as Peter Morville responded with an apt blog entry arguing that "Not Everything is Miscellaneous". In his book, even more in his several book talks, Weinberger mocked not only Melville Dewey and Michael Gorman but also Aristotle, albeit with a great caution. In many ways though, the book has slowly been well received and cited widely in the library and information science literature. The book would be considered as disruptive in its argument against some of the conceptual foundations of library and information science, mainly classification and categorisation systems. In Everything is Miscellaneous, Weinberger called for a total rethink of not only the notion of classification systems but also the very definition of metadata. For him, "metadata is what you already know and data is what you're trying to find out" (Weinberger, 2007, p.104).

Now his new book is out as of early January 2012. Too Big To Know: Rethinking Knowledge Now That the Facts Aren't the Facts, Experts Are Everywhere, and the Smartest Person in the Room Is the Room. In this book, Weinberger offers yet his staunchest critique on well established conceptual and theoretical foundations of knowledge including the DIKW (Data- Information-Knowledge) pyramid that most computer science and library science have incorporated in their curriculum in their foundations course.Another concept he took aim is information overload. A typical Google search on the phrase information overload returns more than 6 million results (doubled even since Weinberger records this statistics). Popularised by the technology futurist Alvin Toffler, the phrase resonates in the minds of librarians who for so long have hinged their value proposition on solving the problem of having too-much-information. As Weinberger notes, information overload, also called info glut, data smog, or information tsunami, is a problem so serious that it has become a topic for a whole body of work. Not only that, the problem also warranted inclusion into the scientific and psychiatric dictionary with its nomenclature such as information anxiety or information fatigue syndrome. In Too Big To know, in what seems a disruptive argument, Weinberger tells that too much information is actually a good thing. To support his argument, he cites Clay Shirky, who argues that "it is not information overload. It is filter failure".

By providing several examples and writing rather beautifully, Weinberger contrasts the long-form argument of the Age of Books with the loosely connected webs of the Age of Networks in which he argues, the long form argument is a constraint inherited from the medium of print. Our thought process, nonetheless, works not in a simplistic, linear and long form ways but in an intricate web of links and associations which is better reflected in the Age of Networks. Scientists work in private in the Age of Books, after-the-fact peer-review is the norm, but in the Age of Networks, he argues, the filtering process is immediate, open and on the cloud. In short, he argues the abundance of crap and good that is generated through the network gets filtered by the network itself.

Reading this book, one can surmise that Weinberger is for Open Access. He is for Open Internet. He is for Open Data. He is for Linked Data. Such an open ecology, Weinberger argues, provides a fertile ground for innovation and creativity. Overall, influenced by less baggage from the disciplines of either computer science or library science, Weinberger seems to suggest that the influence of the Age of Books is fading and the time has come for the Age of Networks. Hence, he argues, knowledge is now residing in the network, not on any one or even genius skull.

In many respects, Weinberger's Too Big To Know, is in agreement with arguments put forward by James Surowiecki's The Wisdom of Crowds and Clay Shirky's Here Comes Everybody. Perhaps a slight oversight in the book may be the notion of `information overload as good and inevitable' was first discussed by David Allen in his book Getting Things Done (2002). We will await reflections from other authors such as Andrew Keen who may argue against some if not most of the views espoused by Weinberger.

The book is relevant to the field of library and information science in many ways. The discussion on the value of metadata, especially on metadata that is generated by users in terms of user tagging, ratings, reviews, filtering, and recommendations (pp.186) is crucial for librarians who are at the cross-roads of choosing between old and new metadata paradigms. This book illuminates new ideas on library collections and provides a glimpse of what the future of libraries would look like, albeit Weinberger's discussion is at a philosophical level. Metadata is ultimately one of the solutions to the filter failure in which he asserts "the solution to the information overload problem is to create more metadata". This is a notion, I believe, we in library and information science should develop further.
24 de 27 personas piensan que la opinión es útil
4.0 de un máximo de 5 estrellas A (Kind of) Postmodern Look at How Our Conception of Knowledge Changes With Media 24 de enero de 2012
Por Kevin Currie-Knight - Publicado en Amazon.com
Formato:Tapa dura
A few reviewers complain that this book is a bit scattered and lacking a clear, explicitly stated, thesis. I somewhat agree with them, so let me try, as best I can, to give you what I think the author's core message is.

In the vein of philosophical postmodernism, David Weinberger's underlying idea is that what we come to call knowledge changes in 'shape' with the media we are using to convey and absorb it. And for quite a long time, we have been using the media of the printed word, in scrolls, books, magazines, academic journals, etc. And the consequence of this is that knowledge appears to be somewhat neat, tidy, and resting on foundations. Thus, I go to a library to get a book (which is published only after a rigorous peer review or editing process), and read its very linear argument where one chapter builds on another to reach a conclusion. When needed, the author cites authorities in footnotes, which I will seldom check myself because of the time and energy (if not monetary) cost involved. And while the author can anticipate my objections, we are having a one-way conversation where the author is talking to me (and where I can talk to myself in an 'inner dialogue' but not to the author).

Now, Weinberger writes, since the technology is changing, how we think about what knowledge will surely change also. First, it is becoming glaringly apparent how little information any one of us can absorb. While information was abundant with books, this fact was somewhat 'hidden' because only a fraction of all total information was published, and only a fraction of that was carried in libraries and bookstores, and only a fraction of that was ever seen by any individual reader. Now, of course, we are painfully aware of how much info there is because the internet makes it cheap to publish and brings it to us (rather than expecting us to go to it).

In addition, instead of looking at citations I seldom expend the time/energy to verify, things are becoming hyperlinked. And with hyperlinking comes a challenge to the linear ways of the book - where one followed the argument where the author, rather than the reader, wanted to take it. (How many times have you got lost following hyperlinks, versus how many times have you got lost in checking physical citations?)

Etc.

So, maybe, the world where information appears scarce, long-form books are the pinnacle of what knowledge looks like, and where knowledge rests on firm foundations (citations which MAY but seldom are checked let alone challenged) is a thing of the past. On the internet, anything can be published relatively cost-free, discussion boards and blog posts + comments yield as much knowledge as (and more rapidly than) books, and everything is hyperlinked, including hyperlinks (the citation process ends up looking less like a straight line and more circular).

So what?

Well, Weingberger offers some possible suggestions for how to cope with this (hypothesized) change, but he leaves those for a very short last chapter (of which I will not divulge details). The other reviewers are correct to note that this book is less focused than it could be, and because of that, readers very probably WILL come away with their "so what?" not having been answered. Weinberger is content to make his argument that the future of knowledge will probably change and leave it at that. (Of course, along the way, he disagrees vehemently and convincingly with those who think "the internet is making us stoopid" by, in essence, pointing out that our idea of what "smart" is was largely shaped by the technology we use, the book being the supposed measuring stick for what intellectual achievement is. And that begs the question that is at issue.)

So, this really isn't a 'how to' book, or a book that will be of much interest to business folk (or others) looking for tips on how to deal with informational trends. It is much more a book of philosophy whose interest lies in... its just being so interesting. The author's case is really novel and while I think his exuberance may lead to some overstatements (there was no such thing as basing theory on fact until Bacon? Ever heard of Galileo?), most of these areas don't, in my view, affect his overall case. The irony is that it takes a long form book - published by a publishing house, replete with footnotes rather than hyperlinks - to make it.
5 de 5 personas piensan que la opinión es útil
3.0 de un máximo de 5 estrellas Tainted by a limited world view 31 de diciembre de 2012
Por Knowledge Worker - Publicado en Amazon.com
Although this book does contain some very good, quotable sentences, overall the author lacks an understanding of how "hard science" works. He is correct in stating the obvious, that the wisdom of crowds can help reveal information about highly complex situations, such as societal attitudes and broadly-based questions of human behaviour. His arguments hinge, however, on a definition of what a 'fact' is that dances around the established understanding that there is some thought and skill behind raw data collection, and that there are some 'facts' (think gravitational constant) that aren't open to debate. It is absurd to conflate, as the author does, Darwin's work collecting and observing various species with a crowd-sourced effort to explain a news event like a tsunami or earthquake. At some point, the smartest, and not the loudest, voice should guide the discussion. The internet, and the social graph, is terrible at distinguishing between wisdom and popularity.
33 de 45 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas Simple Enough to Shake the Most Obtuse Leaders 10 de febrero de 2012
Por Robert David STEELE Vivas - Publicado en Amazon.com
Formato:Tapa dura
First the disclosures. I asked for a copy of this book to review, David Weinberger being one of my heroes and I being unemployed at this time. They gave it to me and now that I have read it, I will be donating it to the Oakton, VA public library.

Second, the subtitle. The subtitle of the book captures the entire field perfectly, and richly merits emphasis: "Rethinking knowledge now that the facts aren't the facts, experts are everywhere, and the smartest person in the room is the room." This is the final nail in the coffin of secret intelligence communities and companies devoted to proprietary software. There is nothing intelligent -- nor substantively valuable -- about "closed" environments if ones purpose is to optimize both the allocation of resources and outcomes beneficial to the public.

Third, the historical context. Many people have been focused on the changing role of knowledge coming into the 21st century, and I list just five of the books below to make the point that in the context of all else, this book says it better, more easily graspable for the non-digital leaders struggling to decide where to go next --this book is highly relevant to the 1950's mind-set leaders of all eight tribes of intelligence: academic, civil society, commerce, government, law enforcement, media, military, and non-governmental / non-profit.

The exemplar: The exemplary performer in the age of productivity
Radical Man: The Process of Psycho-Social Development
The Knowledge Executive
Infinite Wealth: A New World of Collaboration and Abundance in the Knowledge Era
Powershift: Knowledge, Wealth, and Violence at the Edge of the 21st Century

Summarizing the book concisely: everything we do now with hierarchical organization, hoarded information, restricted accesses, and isolation from the full range of external sources and methods, is wrong for the times.

Here are the five recommendations the author discusses in his last chapter, every single one of them poorly addressed by most organizations, and especially those that are highly bureaucraticized:

01. Open up access
02. Provide the hooks for intelligence (meta-data)
03. Link everything.
04. Leave no institutional knowledge behind.
05. Teach everyone.

This is a provocative book with a strong message at four levels:

Strategic: "The more one looks at the question, the clearer it becomes that we don't have an agreed-upon explanatory [or even exploratory] framework within which the question might be resolved." [page 114]

Operational: It not about what you know or even who you know, but about the network you create so as to be able to access the right relevant knowledge when you need it, in the form you need it.

Tactical: Centralized authority rots -- decentralized authority not only has the agility to be effective in situ, but is much more likely to "see" and integrate local knowledge.

Technical: Citing Clay Sharky, "It's not information overload. It is filter failure."

While I can see where those deeply familiar with the literature on collective intelligence might find the book basic, I am always on the look-out for books that can explain my complex views to busy leaders that can barely compute three colors (red, yellow, green) and this book fits the bill. We are suffering an entire generation of leaders not only brought up with Weberian administrative and hierarchical standards, but never held accountable for failure. For those that would like to use their last couple of years doing some good instead of more damage, this book is a perfect beginning to what might be a fruitful conversation with those of us who "got it" in 1988 and have been trying ever since to help others "get it."

KEY CONCEPT: Knowing by reducing / filtering / weighting is out of date. The best knowledge is linked / inclusive / open.

Today's networked knowledge -- and the digital natives that excel at creating and interacting with digital multi-media knowledge -- is directly antithetical to every possible attribute of the Epoch A top-down, "because I say so" authoritarian hierarchies. When even the Harvard Business Review acknowledges that CEO's not only don't know what they need to know to make good decisions, but are also not able to to make those decisions by themselves, the times, they are a'changing.

The 21st century institution, like the 21st century network, must be very wide, boundary free, populist, respect those who are credentialed by the network rather than diplomas, and comfortable with a constantly changing "unsettled" landscape of culture, history, and local knowledge.

Old knowledge focused on FACTS. Intermediate knowledge has focused on CONTEXT. Now the new knowledge is focused on RELATIONSHIPS.

In all of this, TRUST is what determines the successful collection, processing, analysis, and decision-support rendering of information into intelligence. I speak here of informed trust, not blind trust. I cannot link to my own books, but I read this book in time to get several mentions of it into my forthcoming book, now listed on Amazon, THE OPEN SOURCE EVERYTHING MANIFESTO: Transparency, Truth, and Trust (Evolver Editions, 5 June 2012) and would also point everyone to the work of Robert Garigue (RIP) on security as a trust-building network rather than a lock-box.

The author points out that in the absence of a properly designed network, the massive amounts of information that are accessible, and the new ability of every nut-case on the planet to be "co-equal" to more measured professionals, makes it very (VERY) easy for even the most well-intentioned researcher to go off the deep end. In other words, not only do you have to have the world's best OPEN network at your finger-tips, you ALSO have to have a profoundly professional combination of automatic, social, and professional filters and ingestion / visualization capabilities -- see the still not existing Computer Aided Tools for the Analysis of Science & Technology (CATALYST) -- four of us knew what we needed in 1986, and we still do not have it because several generations of "leaders" refused to be serious about the information revolution and being accountable for actually "doing" intelligence useful to all elements of government at all levels. And as Ben Gilad points out in his still relevant, Business blindspots 2nd edition: replacing myths, beliefs and assumptions with market realities, CEOs are no better off -- surrounded by sycophants terrified that the next new idea from OUTSIDE might prove them to be obsolete (they already are, but keeping the Potemkin village alive is more important to them that actually serving the bottom line).

The author spends time on distinguishing between classic facts (in isolation), databased facts (in context, sort of), and networked facts (which have many different contexts, and as he demonstrated in his earlier book, Everything Is Miscellaneous: The Power of the New Digital Disorder, both visible to different sets of people, and useful in different sorts of ways.

The author speaks to science and how it is being affected by the network. While I would have preferred the inclusion of religion and philosophy as well, the following are worth contemplating:

01 Reality is too big for small theories [my interpretation is that one has to do whole-systems and real-time science now, the era of knowing everything about nothing that has characterized academia is now over -- the PhD's of the future will be constuctive constructionists, not destructive deconstructionists.]

02) Science is flatter. One no longer needs to spend 8-16 years as an intellectual serf. To this I would add that science is now also real-time (that is to say, serious science versus show science). Changes to the earth that used to take ten thousand years now take three. Both science and politics are so removed from current reality and from an integrated public perspective as to be very dangerous to the human species.

03) Network is continuously public. This is the part the secret world has difficulty with. They obsess on secret sources and methods as inputs, when all this time they should have been adapting to the prospect of being able to provide continuous decision-support to a full range of customers, in the process creating a Smart Nation. Instead they have a secret black hole.

04) Open filters. Buy the book.

05) Science with a difference. Buy the book. Cybernetics is now going in this direction, and we may be on the verge of a multi-disciplinary and humanities break-out in which the academic and government paradigms for thinking and studying experience an order of magnitude topsy-turvy "do the right thing, not the wrong thing righter." This is a great time to be an intelligence professional.

06) Hyper-linked science. I knew about citation analysis cabals in 1970, when the senior reference librarian, Diane Guldner, at Muhlenberg College, took the time to show me the stuff no one else really used. Science and the humanities today are a travesty. I just ripped apart some psycho-babble about "Intelligent Management of Intelligence Agencies" at Phi Beta Iota the Public Intelligence Blog, and I am still irritated. If we do not get serious about creating the World Brain and Global Game as Earth Intelligence Network has conceptualized the immediate possibilities, governments and corporations are going to continue a path that is tantamount to mass suicide for the human species.

Chapters eight and nine focus directly on leadership. Here also today's "leaders" are going to struggle. Citing Jack Welsh and his success at the time, the author points out that the leaders primary responsibility is to connect to reality and to make hard choices. I know too few who have even a clue about what reality really it (hint: poverty is the greatest threat, not terrorism), or the disposition to make hard choices (hint: close down half of the secret technical collection capabilities, invest in an Open Source Agency under diplomatic auspices -- Alec Ross got the email [visit Open Source Executive Access Point at Phi Beta Iota for the details], evidently someone scared him away from thinking independently and Hillary Clinton has no idea that the Office of Management and Budget is ready to give her $150M for year one going toward $2 billion at FOC).

Especially meaningful to me are the author's emphasis on the changing role of leadership -- it is no longer about making decisions and overseeing the process that brings the information to the decision point -- it is more like Ike Eisenhower assembling the force that crossed the channel -- the leader's greatest role is three-fold: pick smart people that are self-starters; create and nurture the OPEN network that allows those self-starters to be all they can be; and finally, be the catalyst for integrating diversity with clarity and integrity. The greatest moment in the Tom Selleck version of Ike - Countdown to D-Day is the moment after he says "GO." In that moment, he has fulfilled his leadership mandate, and the future now depends on every single Private and Corporal hitting the beaches, AS INDIVIDUALS within the NETWORK that he mustered over years toward that one decisive encounter. In that moment, his "leadership" is manifest in all others, not in himself.

I put this book down very pleased with the time/energy to reward ratio. I certainly do not agree with those that disparage this book. One has to remember that most leaders are 20-40 years away from their formative education, most of which is now out-dated; they do not have time to read for their continuing education; and they are surrounded by "mini-me" sycophants who dare not speak truth to power for fear of being reassigned or worse, sent into long over-due retirement. It may be that we have to wait, as my middle son pointedly told me in the car one day, for all of us old guys to die and get out of the way. I for one do not know of any leader with authority that is actually interested in doing the right thing instead of the wrong thing righter. If there is such a person out there, I am available, mobile, and cannot be stopped from doing the right thing...as I like to say, "the truth at any cost lowers all other costs."

With my last two links:
Ideas and Integrities: A Spontaneous Autobiographical Disclosure
Reflexive Practice: Professional Thinking for a Turbulent World
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