First, I should come clean, I'm a huge fan of the Matt videos. I've watched them all, I've sent them to friends, and I think I even have a version on my PS3 so I can watch it on my TV from time to time. So, in some ways, I was an easy sell on this book. In fact, I pre-ordered it.
Having read it, I can say it is just what I expected. Matt gives us little stories about the places we've seen in his videos and adds a bit of behind-the-scenes depth to the videos. The travel stories are broken up by intermissions about how it all came into being, and each phase that the viral story goes through.
So, let's be frank, Matt isn't a writer, at least not in the literary meaning of the word. He has a wit and dry humor that is very readable and entertaining, but these stories aren't going to make it into the New Yorker. That said, it's a nice coffee table book. The stories are short enough you can read one while waiting for someone to get you a drink and they are fairly entertaining, if not a bit repetitive. I found myself ready for a break after reading 2-3.
Who should read/buy this book? People who love the Matt videos. People who need a clever book on the table when others come to their house so they seem worldly and in the know on these things. Those looking to buy something for a recent college graduate who already has, or doesn't want, a picture frame, a candle stick holder, and/or an expensive pen.
It's a good book and worth the price.