- Tapa blanda: 156 páginas
- Editor: Diversion Publishing (17 de noviembre de 2015)
- Idioma: Inglés
- ISBN-10: 1626818312
- ISBN-13: 978-1626818316
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
- Clasificación en los más vendidos de Amazon: nº314.109 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
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21 Days to a Big Idea!: Creating Breakthrough Business Concepts (Inglés) Tapa blanda – 17 nov 2015
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Descripción del producto
"Greatness starts with an idea, but the chasm between ideas and truly great ideas is vast. This terrific, approachable book provides a simple and straightforward method for bending and torturing almost any idea until it succumbs to greatness."-Bob Dorf, co-author of THE START-UP'S OWNER'S MANUAL
Reseña del editor
Bryan Mattimore is a big idea guy-bringing in over $3 billion in sales for Fortune 500 companies through innovation projects. In Start Me Up: 21 Days To a Big Idea, Mattimore takes readers through a disciplined, creative process to help aspiring entrepreneurs create an original new business concept.Ver Descripción del producto
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While I would strongly recommend reading this book from cover to cover (it's a quick, fun, and easy read as Bryan's a terrific storyteller), what's great is you can also just open at random to any page and this handy handbook will serve as a catalyst to stimulate new insights and ideas.
So, while bringing him in to facilitate an ideation session in person would probably be the best idea you had all week, reading 21 DAYS TO A BIG IDEA (as well as IDEA STORMERS) would definitely be the next best thing.
21 Days to a Big Idea!: Creating Breakthrough Business Concepts
As the exercises and activities progressed day by day, my ideas turned from broad, general, random thoughts into focused, evolved and thoughtful creations that I was proud of. And while I am not the CEO of a huge company, or an entrepreneur yet myself these activities are for everyone. This book has taught me 21 (at least) different activities and tools that I can use for almost anything in the future. Creative, productive thought, idea generation, advertising development, name creation and so much more. This book is for anyone and I want to say that if you find yourself looking at the cover like I did and thinking "It's not for me", think again.
The author obviously believes so, offering up what he describes as a “disciplined creative process to create original and practical new business concepts” – all of this for less than one hour a day of effort for 21 days.
Now, this reviewer probably needs to turn the cold water tap on this enthusiasm. It is conceivable that it can work for some, but manage your expectations accordingly. At the very least it will have you thinking and the discipline of setting aside an hour a day to look at the problem, the issue or your future is by no means a bad idea. You might be dog-tired, busy with other work and your partner is complaining they don’t see you but you should, must even, still find that one hour. Just like in business, especially when you are a one-man company or in a start-up phase with a small team, you might not have the luxury of waiting until tomorrow. Skip a day and the world might not stop turning, but now you have twice as much to think about… skip that and then what? You’ll either give up entirely, cut corners and mess up in your rush to catch-up.
The author guides you through the idea creation and exploitation processes, obviously in a superficial amount of detail but enough for the task at hand. You cannot afford to be overwhelmed at this stage.
The good thing is that you are not going to break the bank by buying this book. You could treat it as an indulgence, an intellectual exercise, a boot camp for your business brain. If it leads to anything that’s all well and good. You could even use it as an excuse to daydream or make a dry run for 21 days and maybe even some great business idea will emerge from this process.
It was quite inspirational, being more evolutionary than revolutionary. Some may be tempted to short-circuit the book and just pick a few bits of advice out of the wider programme. That can work too.
Are you prepared to gamble ten dollars on maybe that next great thing?