- Tapa blanda: 360 páginas
- Editor: Adobe Press,U.S.; Edición: 01 (14 de octubre de 2012)
- Idioma: Inglés
- ISBN-10: 032185991X
- ISBN-13: 978-0321859914
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
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nº219.743 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
- n.° 716 en Libros en idiomas extranjeros > Informática, internet y medios digitales > Bases de datos
- n.° 1169 en Libros en idiomas extranjeros > Informática, internet y medios digitales > Software y aplicaciones de negocio
- n.° 1853 en Libros en idiomas extranjeros > Informática, internet y medios digitales > Internet y web
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The Adobe SiteCatalyst Handbook: An Insider's Guide (Inglés) Tapa blanda – 14 oct 2012
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Descripción del producto
Reseña del editor
As the world of marketing goes digital, companies must integrate web analytics into their process to see evaluate how marketing campaigns perform and to improve website conversion. Adobe SiteCatalyst, the principal component of the Adobe Digital Marketing Suite (formerly Omniture), is the most advanced web analytics tool available on the market. The Adobe SiteCatalyst Handbook is your key to understanding how to use this powerful web analytics tool. Recognized SiteCatalyst expert Adam Greco walks you through the building blocks of the program and shows you real-world examples to help further your understanding of the product. For end-users of SiteCatalyst, the book provides how-to instructions for all major SiteCatalyst features. You will also learn how to apply SiteCatalyst to common web analytics challenges ranging from campaign tracking to shopping cart analysis to visitor engagement. It also includes useful tips on using on Adobe ReportBuilder and advanced features that will benefit seasoned SiteCatalyst users. In the end, you'll be able to answer business questions that you never thought you could address and generate web analyses that should improve your website's return on investment. You'll learn how to:* Create web analytics reports and data exports* Design sophisticated web analytics dashboards* Effectively track online marketing campaigns* Analyze website shopping cart performance* Connect online and post-website data* Master website segmentation techniques* Use basic and advanced pathing analysis* Understand the inner workings of Adobe SiteCatalyst
Biografía del autor
Adam Greco is a longstanding member of the web analytics community who has consulted with hundreds of clients across every industry vertical. Mr. Greco began his web analytics career managing the website for the Chicago Mercantile Exchange and then became one of the founders of the Omniture (now Adobe) Consulting group. While at Omniture, Mr. Greco managed accounts large and small and helped clients maximize their use of SiteCatalyst. After Adobe, Mr. Greco held the position of Director of Web Analytics at Salesforce.com where he helped re-build the entire Adobe SiteCatalyst infrastructure, turning it into a world-class program. Mr. Greco is known for his expertise in Adobe SiteCatalyst and over the years has shared this expertise through his popular "Omni Man" blog and also co-founded the award-winning Beyond Web Analytics podcast. Mr. Greco is now a Senior Partner at Web Analytics Demystified, a leading web analytics consultancy.
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Opiniones de clientes más útiles en Amazon.com
I learn best from real world examples, use cases, etc., but will defend this book in any day of the week!
ONE of the deciding factors when I bought this book was that it was published in 2013 and most importantly, the information provided is timely and relevant to the most recent version of SiteCatalyst.
Well Done Mr. Greco!
Final advice...If you have anything to do, in any way or role whatsoever, with SiteCatalyst, BUY THIS BOOK!
I like that the book explains concepts that seem to be otherwise murky, such as instances and how conversion variables are populated, as well as the differences.
I would recommend this book for those who are users or are planning on becoming power users of the tool. It will not give you insights on how to implement Adobe Analytics, but will give you an understanding of how it is (or should be) implemented. Knowing how things work will make you a much better analyst.