- Tapa dura: 717 páginas
- Editor: Taschen; Edición: 01 (1 de marzo de 2012)
- Colección: Mid-Century Ads
- Idioma: Inglés
- ISBN-10: 3836528347
- ISBN-13: 978-3836528344
- Valoración media de los clientes: 5.0 de un máximo de 5 estrellas Ver todas las opiniones (2 opiniones de clientes)
- Clasificación en los más vendidos de Amazon: nº95.257 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
Advertising from the Mad Men Era : Mid-Century Ads, 2 volumes (Inglés) Tapa dura – 1 mar 2012
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Descripción del producto
Reseña del editor
The Big Idea. American print advertising in the 50s and 60s. Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the "Big Idea." At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight to the zeitgeist of the time. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.
Biografía del autor
Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books. Steven Heller, co-chair of the School of Visual Arts MFA Designer as Author Program, writes the "Visuals" column for the New York Times Book Review, and is the author of 120 books on design, illustration, and satiric art.
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Para los enamorados de la publicidad es una gran libro que no puede faltar. Un portfolio estupendo para conocer que se hacia en este mundillo antes de que las tecnologías llegaran al sector.
Opiniones de clientes más útiles en Amazon.com (beta)
sure some of the reproductions are not photo quality , but they are all good to excellent and what do you want for 800 pages in two volumes that i can hardly lift. Another super Taschen Issue and a very affordable price
So what's the problem? There isn't one, unless you already bought the numerous other Taschen volumes of ads from these decades. Even if you did (as I did), you may want this deluxe edition, if only for the presentation. The All American Ads volumes were even thicker than these hardbacks-- the '50s volume running over 900 pages All-American Ads of the 50s. There were also smaller, hardback editions in a series called The Golden Age of Advertising which were reprinted by Barnes and Noble, which I think are called Turtlebacks for some reason, but which tend to come up as "unknown binding" on Amazon. The '60s volume is about 350 pages The 60s: The Golden Age of Advertising. Some of these ads also showed up in the series of pocket-sized books in the Taschen Icons line.
Mid-Century Ads collects representative samples from Heimann's enormous ad stock from the '50s and '60s, but Taschen also put out books on other decades of advertising. Arguably, this is yet another attempt to cash in on the success of Mad Men, but as media critic Marshall McLuhan noted in the 'sixties, the artists of the day were all working on Madison Avenue. These two volumes, and the variations referred to above provide an endlessly fascinating introduction to two very different decades, and the allure of their inimitable style.
Jim Heimann has created something in two elegant volumes that is more than a repository, more than an encyclopedia, more than an archive. Over the course of more than 700 pages across two oversized volumes, Mr. Heimann, pulling apparently from his personal collection, has assembled a stunning array of work. Some are beautiful (for example the Container Corporation ad featuring a George Washington quotation) and some are just bizarre (see the ad for Old Gold cigarettes on p. 121, or the one facing it featuring a secretary wearing a diving helmet). Some I still can't believe they sold - like the one for Tangee lipstick on p. 124 and some that just make me want to buy the poor copywriter a drink ("Fun in the sun with steel"? Really?)
Each volume also includes an (to see the rest of this review, please visit theagencyreview.wordpress.com/mad-men-ads)