Hay una versión más barata de este libro
Ahorra EUR 3,26 (15%) al elegir la edición Kindle.
EUR 18,53
Precio Kindle
EUR 21,79
Precio tapa dura

Ahorra <span class="a-color-price">EUR 3,26 (15%)</span> al elegir la edición Kindle. Lee ahora con la aplicación de lectura Kindle gratuita, disponible para iOS, Android, Mac y PC.
  • Precio final del producto
Envío GRATIS. Ver detalles
Sólo queda(n) 2 en stock (hay más unidades en camino).
Vendido y enviado por Amazon. Se puede envolver para regalo.
Arts Marketing Insights: ... se ha añadido a la cesta
+ EUR 0,00 de gastos de envío
De 2ª mano: Bueno | Detalles
Vendido por ThriftBooks-Reno
Estado: De 2ª mano: Bueno
Comentario: A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.
Compara Precios en Amazon
Añadir a la cesta
EUR 20,62
Envío GRATIS
Vendido por: Ogma Books UK
Añadir a la cesta
EUR 20,62
Envío GRATIS
Vendido por: The_Book_Depository_ES
Añadir a la cesta
EUR 21,46
Vendido por: riviera_europa
¿Tienes uno para vender? Vender en Amazon
Volver atrás Ir adelante
Escuchar Reproduciendo... Interrumpido   Estás escuchando una muestra de la edición de audio Audible.
Más información
Ver las 3 imágenes

Arts Marketing Insights: The Dynamics of Building and Retaining Performing Arts Audiences (Inglés) Tapa dura – 20 dic 2006


Ver los 3 formatos y ediciones Ocultar otros formatos y ediciones
Precio Amazon
Nuevo desde Usado desde
Versión Kindle
Tapa dura
EUR 21,79
EUR 18,56 EUR 4,72
click to open popover

Descripción del producto

Críticas

"...the chapters stand as worthwhile updates of a field that has faced a variety of changes and challenges in that intervening decade." (Nonprofit and Voluntary Sector Quarterly, 05/01/2008)

Reseña del editor

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.

Ver Descripción del producto

No es necesario ningún dispositivo Kindle. Descárgate una de las apps de Kindle gratuitas para comenzar a leer libros Kindle en tu smartphone, tablet u ordenador.

  • Apple
  • Android
  • Windows Phone

Obtén la app gratuita:



Detalles del producto


Opiniones de clientes

No hay opiniones de clientes
Comparte tu opinión con otros clientes

Opiniones de clientes más útiles en Amazon.com

Amazon.com: 4,4 de 5 estrellas 12 opiniones
Merrilee S. Leatherman
3,0 de 5 estrellasBasic info
31 de mayo de 2013 - Publicado en Amazon.com
Compra verificada
A 5 personas les ha parecido esto útil.
Paul J. Bell
5,0 de 5 estrellasTheater essential
29 de agosto de 2017 - Publicado en Amazon.com
Compra verificada
L.A
5,0 de 5 estrellasFive Stars
29 de julio de 2017 - Publicado en Amazon.com
Compra verificada
penguin
3,0 de 5 estrellasGood for starters
8 de abril de 2016 - Publicado en Amazon.com
Compra verificada
cici
5,0 de 5 estrellasGreat product condition and delivery service
4 de enero de 2013 - Publicado en Amazon.com
Compra verificada