- Tapa dura: 256 páginas
- Editor: Portfolio (7 de agosto de 2008)
- Idioma: Inglés
- ISBN-10: 1591841992
- ISBN-13: 978-1591841999
- Valoración media de los clientes: 4 opiniones de clientes
- Clasificación en los más vendidos de Amazon: nº440.770 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
The Back Of The Napkin: Solving Problems and Selling Ideas with Pictures (Inglés) Tapa dura – 7 ago 2008
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Reseña del editor
Explaining how everybody is born with an innate talent for visual thinking, a guide to enhancing analytical skills by building up one's intrinsic abilities is a primer for business leaders on how to develop ideas and enable faster results using to-the-point visual methods. 30,000 first printing.
Biografía del autor
Dan Roam is the founder and president of Digital Roam Inc., a management- consulting firm that helps business executives solve complex problems through visual thinking. He has brought his unique approach to clients such as General Electric, Wal-Mart, Wells Fargo Bank, the U.S. Navy, HBO, News Corporation, and Sun Microsystems, among many others. He lectures around the country for clients and at business conferences.
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The sequel, "Unfolding the Napkin" (which I also read) is better thought out, serves more as a method, and contains more visual examples - but it still rehashes pretty much the same material as the first book in order to make its point, so reading both books was redundant in my opinion.
Back of the Napkin is the "how" and "why" of communicating with your customer, team or prospect. As the title suggests it is a very visual book with many images, acronyms and approaches on how to draw and have a conversation versus death by powerpoint. By traversing through the 6 "W" questions (i.e. What, Who, When, Why, Where and How), Dan Roam provides a stock set of templates on how to visualise this to provide impact in your conversation. Very well worth a read!
Three key takeaways from the book:
1. People like seeing other people’s pictures. In most presentation situations, audiences respond better to hand-drawn images (however crudely drawn) than to polished graphics; as long as you're credible that is
2. Look, see, imagine and show is the four step process to getting visual. You don't need to be a phenomenal drawer because there are templated approaches for any situation
3. Visual thinking is where it is at. We need to take advantage of our innate ability to see both with our eyes and our mind's eyes.
I've found that in my workplace in silicon valley, everyone appreciates people who can use the whiteboard effectively to demonstrate ideas, track status or discuss problems. Interviews, meetings, trainings, demonstrations - you can express yourself so much better if you use a whiteboard. But information with some basic guidelines and a framework on how to draw was hard to come by - and almost all the folks I've worked with are no better at drawing or explaining themselves visually than I am.
Then coincidently around the same, Dan Roam was invited in to give an hour long lecture at my company. I was quite fascinated when I watched the lecture- this guy really knew how to do it! As soon as I learned that he had books out there, i bought em all and I'm now half way through the first one.
I really really like the way the book is structured and the examples he's used. Like any new skill one learns, you have to make it a point to practice - even copy the diagrams in the first few chapters that he uses to get you used to drawing.
The layout and design of this book is very well done. You do feel like you're reading a book written by someone with a design background. The material is very lucid, non-academic and the examples are compelling.
Will add more to the review once I've completed the book.