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Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues de [Flynn, Nancy]
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Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues Versión Kindle

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Longitud: 241 páginas Idioma: Inglés

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Descripción del producto


..". an essential guide....In a world where technology outpaces us all, this very tactile book will come in handy." -"Niche Magazine"

Descripción del producto

According to Fortune magazine, online journals known as blogs--short for web logs--are "a force business can't afford to ignore." With 9 million U.S. bloggers currently operating, and an astonishing 80,000 new blogs appearing daily, companies must quickly devise ways to take advantage of this new tool while protecting themselves from legal liabilities as well as critical or defamatory remarks. To complicate matters, the threats aren't all external. Consider the employee who reveals confidential company information on his personal blog. Or even the official corporate blog that misrepresents the company's finances. Blog Rules is a best-practices guide to establishing the blog-related policies and procedures businesses need. Readers will learn how to:

* legally and ethically regulate employees' personal blogs that mention the company * protect trade secrets and other proprietary information * manage the legal and business exposure associated with corporate blogs * respond swiftly and effectively to blog assaults against the company--and much more.

Detalles del producto

  • Formato: Versión Kindle
  • Tamaño del archivo: 560 KB
  • Longitud de impresión: 241
  • Números de página - ISBN de origen: 0814473555
  • Editor: AMACOM (31 de julio de 2006)
  • Vendido por: Amazon Media EU S.à r.l.
  • Idioma: Inglés
  • Texto a voz: Activado
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  • Valoración media de los clientes: Sé el primero en opinar sobre este producto
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Opiniones de clientes más útiles en (beta) 4.5 de un máximo de 5 estrellas 6 opiniones
2 de 2 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas This is the one book about blogging you need now! 14 de agosto de 2006
Por Daniel B. Beaulieu - Publicado en
Formato: Tapa blanda
If you or your company is not blogging yet... you will be very soon. There are currently over 9 million bloggers in the U.S. It takes about twenty minutes to set up your first blog in fact it is so easy and quick that about 80,000 a day are doing it.

There is no doubt that if the internet has changed doing business as we know it then blogging has changed marketing as we know. And not just a little bit, but to an extent that we are just starting to figure out.

Blogging is the most democratic of what the internet has to offer. With the right blog a person can become world famous literally over night. Suddenly authors who could not get their works published use blogs to create a following of readers large enough to get the attention of publishers who sign them to book contracts. There is the case of the young unknown New York City woman who decided to work her way through Julia Child's cookbook one recipe at a time and then create a blog about it. That young lady is now world famous with an instant bestseller to launch her writing career..

Businesses are using blogs to get closer to their customers. Their employees are using blogs to complain about those businesses. Blogs are being used to influence politics both local and especially national.

But now this virtual free for all is over, rules and regulations have come into the picture as the law has come to this "last frontier" of commerce. And with the arrival of the rules comes this down to earth easy to read" rule book" by Nancy Flynn, written in a wonderful easy to read and appreciate prose this book takes all bloggers veterans and novices alike through the peaks and valleys of blogging.

From the firsts section where Ms. Flynn describes the importance of blogging and its impact on the global marketplace to tips on how to make your blog successful, to most importantly her section on how to keep your company out of court, this book proves invaluable.

Here are some examples of the more pertinent advise you'll get from this book:

* Blog etiquette: What you can and cannot say on your blog.

* Employee bloggers beware. If you are an employee and you knock your company you can and will be found out and in the best case you will only be fired, worst case sued.

* Don't allow IT to dictate your business blog program. (personally I say don't let your IT people anywhere near your blog, or your web site for that matter. Just let them help built it, connect it and keep it running other than that do not listen to a single thing they have to say about marketing and customers. They don't have a clue they are IT people for heaven's sake!)

* The casual conversational tone of a blog is what makes it particularly dangerous. You can be sued for libel for what you say on a blog as much as you can be for printing it in a newspaper.

I have to admit that I am hooked on the whole blogging thing and that's why this book appeals to me. In the past couple of months I have purchased a whole shelf of books on the subject and Blog Rules is without question the most valuable book on the subject of blogs. If I had bought this one first, I could have saved a bunch of money and skipped buying the others.

This is the book that answers all the questions. This is without a doubt the "everything you ever wanted to know about blogs but were afraid to ask" book on the subject.

As I stated earlier, if blogging is in your future, and it is you have to have this book.
1 de 1 personas piensan que la opinión es útil
4.0 de un máximo de 5 estrellas Blogging, and Individual and Corporate Bloggers 7 de mayo de 2007
Por Mohan Babu K - Publicado en
Formato: Tapa blanda
The book make for an interesting read.

I found it intriguing how Nancy begins to blur the line between corporate bloggers (who bolg on their company's blogs) and individuals who also happen to be employees of companies. She points out that although corporate bloggers create a façade of independence by blogging outside work hours using personal resources, their views may be quoted as that of their employer. She elaborates on the topic in the sections on `Employee Bloggers beware: Blogging can get you fired/sued.'

One way for individuals to air their views in public would be to create explicit `Chinese wall' between their personal blogs and their professional affiliation, but this technique may not always be effective. This said, the challenges may not be as profound as the author makes them out to be:

Individuals have been writing articles, columns and books expounding their personal viewpoints, differentiating them from the "official" viewpoints of their employers by explicitly stating so. A similar protocol for blogging may begin to emerge. Until then, prudence and caution are in order while blogging.
4.0 de un máximo de 5 estrellas Do You Know The Business Risk of Blogs? 25 de julio de 2006
Por Christopher Byrne - Publicado en
Formato: Tapa blanda
"The choice is simple. Be paralyzed with fear over the concept of open communications channels. or put a blog policy in place and start using these new media in a strategic way". These are the words of IBM Corporate Affairs Director Brian Doyle in Nancy Flynn's Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues (2006, AMACOM, 226 pages, ISBN 0814473555 ). A specialist in e-policy development, Flynn sets out to describe the ecosystem that blogs exist in, and to lay out common sense rules for companies to follow if they want to enter the blogosphere. For the most part she succeeds, but occasionally the book falls down with an over-conservative approach, acknowledgement of a recent Forbes article without painting the whole picture of that article, and in one case, what I see as a questionable legal interpretation.

Disclaimer: I was interviewed for this book and am cited in both the acknowledgements and end notes.

Flynn starts out with a discussion of why blog rules are needed. Much like what Richard Schwartz and I wrote in "Managing the Business Risk of Blogs" in Compliance Solutions Advisor Magazine (see [...] ), Flynn points out that blogging is here, is real, and presents a new kind of risk for business, while presenting opportunity as well. As such, a reference manual for managing this risk is needed. In Chapter 2, the author goes into more detail on the risks and opportunities faced by business contemplating blogs. Chapter 3 covers the strategic decision of whether to blog or not. Chapter 4 provides a self-assessment checklist.

In Part 2 of the book, Flynn covers legal risks and regulatory rules. Perhaps the most important discussion in this part centers on the topic of blogs as business records. This part also covers potential legal headaches, issues of protecting confidential information, as well as best practices for public companies/regulated firms. In part 3. she covers blog rules, policy and the importance of communication. Part 4 deals with content management issues, discussions on how to handle comments, and comment spam. Part 5 covers employee rights and termination issues. Part 6 covers public relations issues, including positioning of the CEO as an opinion leader. Part 7 goes on to discuss the importance of reputation management in the blogosphere. Part 8 presents cases studies from and interview with IBM and Edelman Worldwide.

What I Liked About the Book

Of all of the 4 books I have by Flynn, this is by far the best. She has conducted extensive research, and presents the information in an easy to read, easily digestible format. She lays out what she see as the risks and how best to address them.

What I Did Not Like About the Book

At times, the author takes an ultra-conservative view towards the risk management, advocating that all postings be reviewed by legal experts and that all comments be screened before posting. Doing this puts no trust in the employees and destroys the open discussion nature that blogs are intended to be. The author also has taken a very interesting interpretation on the safe-harbor act of the DMCA, quoting two lawyers. I disagree with what is written there, but do have an email and phone call into one of the lawyers for clarification/further discussion. Finally, she makes use of the Forbes magazines "Attack of the Blogs" article, choosing only to address one part of the article, without discussing the bigger context of much of the article.

Who Should Read This Book?

Anyone in any company that is considering starting blogs. internally or externally. Despite the drawbacks I have pointed out, it is a very easy to use reference to get started in addressing the business opportunities and risks of blogging.

The Scorecard

Birdie on a Short Par 4
4.0 de un máximo de 5 estrellas Berglund Center for Internet Studies Review by Jeffrey Barlow 26 de abril de 2011
Por Berglund Center for Internet Studies - Publicado en
Formato: Tapa blanda
Business readers may well find this a useful guide not only to the nature of blogging, but particularly to the dangers it may present to their operations. Many readers, however, will find it highly repetitive, often maddeningly so.

Blogging is, of course, a relatively new phenomenon, even in Internet Time. Despite its recent arrival, however, blogging has had an enormous impact. It has affected the way news is produced and delivered, and much complicated the formerly safely sealed corporate world of internal communications. Now, happy or furious customers and contented or disgruntled employees alike can convey their attitudes to potentially huge audiences almost instantaneously.

As Flynn points, out this means that on the one hand, businesses cannot neglect blogging as a new form of advertising, but must also beware the unmanaged or mismanaged release of corporate information. And negative results easily and quickly include damaging information cascading through the blogosphere, or perhaps most threatening of all outcomes, lawsuits or criminal charges.

For a full review see Interface, Volume 7, Issue 2.
5.0 de un máximo de 5 estrellas A must for the business Owner! 26 de diciembre de 2007
Por L. Bowie - Publicado en
Formato: Tapa blanda Compra verificada
As a retired owner of several businesses owner and current SCORE Counselor [[...] who deals with many startup businesses, this book gets an 11 out of 10. It is one of the few books that says and then is written for a business owner/manager who needs a reasonably non-technical introduction to the issues that blogs present. I was very impressed with not only the breadth of the topics discussed but just the right amount of depth in each to leave the reader with an appreciation of the issues. I have been sued a number of times [all when I was right!] so am aware of how difficult it is to protect yourself even when committing no wrong. Another reviewer faulted the author for over stating the dangers of having either a corporate blog or having employees involved in one. Well you are over stating right up until you are in a law suit against folks who will go to any length to win, and then you will appreciate her points. I like her policies and methods of implementation. Great that it is short, sweet and to the point.
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