Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant (Inglés) Tapa dura – 1 enero 2005
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Descripción del producto
Companies have long engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation.
Yet in today’s overcrowded industries, competing head-on results in nothing but a bloody “red ocean” of rivals fighting over a shrinking profit pool. In a book that challenges everything you thought you knew about the requirements fro strategic success, W. Chan Kim and Renee Mauborgne contend that while most companies compete within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future.
Based on a study of 150 strategic moves spanning more then a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue ocean” of uncontested market space ripe for growth. Such strategies moves—termed “value innovation”-create powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new demand.
Blue Ocean Strategyprovides a systematic approach to making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy.
Upending traditional thinking about strategy, this landmark book charts “a bold new path to winning the future”.
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Me lo habian recomendado con mucha insistencia, y ha sido un chasco.
Las mejores reseñas internacionales
Merging innovations into one new innovation which is Blue Ocean is a WOW factor of this book. The cases studies in the book is priceless and I still can read it again and again…
Giving it a 4 star just because the vocabulary in the books sometimes is too complicated...but again a priceless study material which can't be skipped!
I brought the hardcover version which is high quality and durable. I completed the book in 12 days reading probably 1-2 hours a day, and I still crave for it more...
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I do think a number of the case studies have been fitted to the theory and the authors might have sought out only examples that fit the theory but overall this is a decent read and compelling.
My one observation is that the section on change is rather portable and not particularly Blue Ocean though is a decent essay on change
A clear and effective process, that can lead to unique positions
It isn't revolutionary (are there really any new ideas in business strategy) but instead discusses a very comprehensive set of tools designed to help you achieve sufficient differentiation from your competitors to make a difference in your business.
The book not only tells you 'what' you should do but more importantly tells you 'how' you do it.
If you buy one book on business strategy this year then this should be it.
• One dominating issue with this book is how repetitive contents are.
• The word blue ocean has been used like 5 times a page for no good reason.
•Many concepts have been over-explained.
Though it is a good read,But I am very much sure, with a great reediting this book could be cut short to half.