- Tapa blanda: 146 páginas
- Editor: CreateSpace Independent Publishing Platform (11 de junio de 2013)
- Idioma: Inglés
- ISBN-10: 1484825985
- ISBN-13: 978-1484825983
- Valoración media de los clientes: 2 opiniones de clientes
- Clasificación en los más vendidos de Amazon: nº99.378 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
The Boron Letters (Inglés) Tapa blanda – 11 jun 2013
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A series of letters by history’s greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond. Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world. The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice... It's more than a Master's Degree in selling & persuasion…it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles. This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert…and for many of them, The Boron Letters is the crown jewel in their collection. Copywriters and marketers read and re-read The Boron Letters over and over again for a reason. These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers. Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today’s top marketers. If you don’t already have your copy get it now. I promise you won't regret it. My best, Lawton Chiles
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Lo malo? El libro parece que ha sido escrito a máquina en las partes de las cartas del padre. Está bien para diferenciar pero no sé, supongo que existiría una forma mejor. Además las páginas no están numeradas, y aunque me guiaba por capítulos, que no dejaba uno sin terminar, seguía siendo algo poco práctico el hecho de no tener las páginas numeradas.
Tal y como acabo de redactar este comentario parece que no he aprendido nada. Pero no es así ;).
Opiniones de clientes más útiles en Amazon.com
When I discovered the Boron Letters, I could not stop reading. At the time I was an executive recruiter and I literally locked myself in my office for 3 days devouring them. What an education. The Boron Letters were the perfect foundation for my career. I got to meet Gary some months later and attended a seminar. I followed him closely until that fateful day he passed.
A few years later, I met Bond and Kevin Halbert. Immediately I noticed they were both sharp cookies who obviously knew Gary's work cold and actually used it in a variety of situations. Bond has made this great work even more accessible by adding valuable commentary and showing how the information applies in 2013... and you won't find that anywhere else. Ten bucks for The Boron Letters can easily turn into millions if you apply the lessons. They are as timely today as the day Gary wrote them.
Boron letters were originally written -- or today. The
advice in here is golden and will MAKE YOU MONEY.
Just follow it!
Let me be clear, I have had the great pleasure (and honor) of
knowing both Bond and Kevin Halbert for the last few years.
I give credit to George Sepich, who started a (now defunct)
network called TalkMarketingNow, where I used to have a show...
As did Gary Halbert's sons -- the ones that have inherited
Gary's legacy -- both of TheGaryHalbertLetters.com site,
as well as having their own live experience getting Gary's
genius from his DNA, both literally and figuratively.
There's a TON to like about this book...
If you have not read The Boron Letters before, you are in
for a major treat. I do mean MAJOR. It will shape your
It's a good reference, a good tutorial, as well as quite
moving, as Gary talks about his day-to-day life in prison,
but goes from there to talk lovingly to his 16 year old
(at the time) son, Bond...
With life lessons, marketing lessons, and so much more.
This is for you if you've EVER read the Boron letters
and wondered about any backstories, or what happened
Bond's current take on things is invaluable, lovely,
and I am completely charmed as well as smartened up.
(I never fail to learn something from Bond...VERY
worthwhile listening to...)
Thanks, Bond, for making this available in a VERY
handy Kindle form ...
When I discovered that Bond, Gary Halbert's son, had added his own commentary, exposing lots of behind-the-scenes info about each chapter, I couldn't click the order button fast enough.
If anybody else in the world had tried to add commentary to The Boron Letters, it would be like spray-painting the Sistine Chapel.
But Bond Halbert, Gary's first protégé, immersed in the "Halbert way" longer than any other protégé... is the ONLY guy on the planet who has pulled off the impossible. He has made the Sistine Chapel more beautiful than ever.
This updated addition with Bond's commentary has now become one of the most treasured books in my massive marketing library.
Well, what a pleasant surprise for me this morning when the Boron Letters once again found their way back into my life... this time via my Kindle. Offspring, Bond Halbert, whom the letters were personally written to, has provided a great and powerful twist. He digs deep into his personal relationship with his dad, the Boron Letters, along with his 'own insights' of not only, what Gary was providing to him directly, but Bond further breaks the letters into delicious bit-sized pieces of juicy copywriting and marketing discoveries, in other words... further, unmentioned before insights!
Bond took the reigns and expanded on not only Gary's legacy but as being a son, the time spent with his dad was invaluable and this expanded Kindle edition review of the Boron Letters allows itself to shine with that wonderful relationship. A 'chip-off-the-block' in his style and delivery, Bond additionally has become a noted copywriter and marketing expert in his 'own' right. Nothing like hearing the inside story from the source!
The newness brought forth for us Gary Halbert lovers is very much appreciated by this reader and I'm for one, totally digging this... Thanks Bond!