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Business Driven Information Technology: Answers to 100 Critical Questions for Managers (Stanford Business Books) (Inglés) Tapa blanda – ago 2003

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"Business Driven Information Technology has the right formula to reveal what it takes to make information technology succeed in an organization. The innovative question-and-answer format provides business professionals and students access to a wide range of critical issues that are important in every enterprise, regardless of scale. The real-world experience of its contributing authors lends great credibility and value to the answers in the book and makes Business Driven Information Technology a highly relevant tool for managing technology in today's shifting market conditions." -Bob Dutkowsky,Chairman, President, & CEO, J.D. Edwards "This book offers a unique opportunity to see the critical factors of information systems success in numerous organizations from the combined perspectives of business leaders and researchers. From their responses to well chosen and incisive questions emerges a finely textured understanding of e-business, technology-enabled process design, resource allocation, system implementation, and the strategic aspects of information technology. The reader will benefit greatly from the well-presented wealth of experience." -Vladimir Zwass,Distinguished Professor of Computer Science and MIS, Fairleigh Dickinson University "All business programs should have a required introductory information technology course. All intro IT courses should require Business Driven Information Technology: Answers to 100 Critical Questions for Every Manager." -Terri Griffith,Professor of Management & Breetwor Fellow, Santa Clara University

Reseña del editor

Information technology is a critical element of virtually every business. But effectively aligning and using it to achieve business objectives is very difficult. That is because success requires so many elements to be done properly. Over 60 business leaders and university faculty members have collaborated to bring together insights from a broad spectrum of disciplines-from strategy and finance to information systems and project management. This information is contained in clearly written, concise answers to 100 questions that every manager needs to know to use information technology effectively. Each answer includes references to web and print resources for readers needing more detailed or the most current information. Business professionals will value the book because it covers a range of important areas that few know completely. University students will find the book a valuable source of necessary information for technology and management courses. Rarely is so much diverse expertise brought together and focused in a single book. It will become an essential resource for anyone working with information systems in an organization.

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