'An ambitious analysis, adding significantly to the business history literature. Business History should feature on every undergraduate and postgraduate reading list for modules covering this subject, as well as many business and management modules.' - John Wilson (University of Liverpool, UK) in Business History
‘One of the outstanding features of the book is its ambitious comparative perspective. It can be used as textbook, although it is much more than that. I enthusiastically recommend the book both to scholars and to advanced students, interested in business history, economic development and strategic decision-making.’ - Jordi Catalan, in Revista de Historia Industrial Vol. 49 (2012)
Descripción del producto
This major new textbook on business history brings together the expertise of two internationally renowned authors to provide a thorough overview of the developments in business – from just before the industrial revolution right up to the present day.
Business History is global in scope and looks at the major players – Europe, the US and Japan – as well as emerging economies, such as China and India. Focusing mainly on ‘big business‘, Amatori and Colli critically analyze ‘the firm‘ and its interaction with the evolution of economic, technological and political systems at the micro and macro levels.
This up-to-date textbook is an exceptional resource for students on economic and business history courses, as well as for practitioners interested in broadening their understanding of business.