- Tapa blanda: 384 páginas
- Editor: John Wiley & Sons Inc; Edición: 1 (22 de noviembre de 2013)
- Colección: For Dummies
- Idioma: Inglés
- ISBN-10: 1118661214
- ISBN-13: 978-1118661215
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
- Clasificación en los más vendidos de Amazon: nº251.454 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
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Business Storytelling For Dummies (Inglés) Tapa blanda – 22 nov 2013
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Use storytelling to influence people and move them to action Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies can help you do this and more. Pre-order your copy today through Amazon! Discover: Expert advice with real-world examplesProven case studies, tips, and templatesHow to get results by capturing, crafting, telling stories, and more
- Translate data, facts, and figures into rich, captivating messages
- Harness the power of good storytelling to influence and motivate employees
- Effectively convey messages to buyers and funders
- Connect with your audience and drive your business to new heights
Use storytelling to influence people and move them to action
Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies empowers you to do this ? and more. Learn how to harness the power of a good story to influence prospects, customers, colleagues, team members, sponsors, and funders. Use stories to tap into their imaginations and translate sterile facts and stagnant case studies into exciting concepts they can identify with.
- Get started with business storytelling ? discover why organizations across a variety of industries have embraced storytelling, why it works, and what it can do for you
- Create compelling stories ? use tried-and-true methods for crafting compelling stories that engage listeners and quickly shift people into action
- Share your story ? get the practical ins-and-outs of story sharing, best practices for telling stories, different media to use, and how to keep stories fresh and alive
- Bring story into your work ? dig into the nuts and bolts of the most popular and requested applications of stories in business, complete with how-to steps, templates, and examples
Open the book and find:
- The why, what, how, and who of business storytelling
- What makes a good story
- How to craft the core of a story
- When to embellish a story to give it impact
- Tips for being a good listener
- Ways to sell with stories
- How to create storied marketing materials
- Storytelling tips for speakers
- Ten ways to measure the results of a story initiative
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Regarding the “what is a story?” issue, the authors do something kind of brilliant there. Early in the book, they provide a definition that does NOT go down the well-traveled path of listing standard story elements (like plot, conflict, protagonist, etc.) Instead, they define story in terms of the outcome it has on the audience. A counter-intuitive idea, but the more I reflect on it the more compelling I find it.
There are so many great ideas here. The chapter on data storytelling is smart; and it would not have occurred to me to have a full chapter on how to make a story shorter — or longer — but there it is in Chapter 9, and it was full of wisdom. Chapter 12 is a great summary on how to help storytelling become integrated in your organization’s culture. There are probably Harvard Business Review articles somewhere that deal with topics like these in depth, but I haven’t seen a single volume that lays them all out to provide this kind of big-picture awareness. The book is FULL of examples. Lots of written stories, with “before” and “after” presentations showing how the authors’ principles were applied. It is very helpful and engaging.
I’ve never read a “For Dummies” book before, but with this one I appreciate the format. There are a lot of checklists, and margin icons indicating where the text features “real like examples” or “pitfalls to avoid” and so on. Those devices really did help to keep the presentation crisp and searchable. Which I suppose is one reason the Dummies brand has been such a phenomenon.
If you are new to the world of business storytelling, you can be confident that this book will orient you in a way that is well-validated, tested, and based on the authors' considerable research and experience. Highly recommended.