- Tapa dura: 241 páginas
- Editor: PRENTICE HALL (1 de febrero de 2005)
- Idioma: Inglés
- ISBN-10: 0131439871
- ISBN-13: 978-0131439870
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
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Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems (Inglés) Tapa dura – 1 feb 2005
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http://www.socialfunds.com/news/article.cgi/article1596.html Book Review--Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems by William Baue According to author Stuart Hart, sustainable global enterprise holds the key to reducing poverty, reversing environmental destruction, and even counteracting terrorism. SocialFunds.com -- Cornell and University of North Carolina Business Professor Stuart Hart's Capitalism at the Crossroads perfectly complements University of Michigan Business Professor C. K. Prahalad's The Fortune at the Bottom of the Pyramid, perhaps even surpassing it in significance. The two professors collaborated from 1998 through 2002 on the seminal article that gave birth to the "bottom of the pyramid" (BOP) concept that Prof. Prahalad explains so eloquently in his book (see related book review). The BOP market theory holds that multinational corporations (MNCs) can simultaneously profit and help reduce global poverty by serving a market they have largely ignored until recently: the 4 billion people in the world living on less than $2 a day. As good as Prof. Prahalad's book is, however, it leaves unanswered the question of how the BOP theory fits into the larger context of sustainability, particularly environmental sustainability. Prof. Hart's book not only answers this question, but also presents a comprehensive and compelling argument that capitalism cannot afford to ignore sustainability--indeed, that capitalism will thrive by embracing sustainability (and vice versa). "This book takes the contrarian's view that business--more than either government or civil society--is uniquely equipped, at this point in history, to lead us toward a sustainable world in the years ahead," writes Prof. Hart. "Properly focused, the profit motive can accelerate (not inhibit) the transformation toward global sustainability, with nonprofits, governments, and multilateral agencies all playing crucial roles as collaborators." Prof. Hart introduces the book describing how the shift in the relationship between capitalism and environmentalism from antagonistic to (sometimes) complementary forces mirrored his own shift from distrusting capitalism to respecting its power to leverage positive social change. The "greening" revolution of the 1980s demonstrated that companies could profit by employing more environmentally benign processes, such as recycling or waste reduction. However laudable the greening approach is, it became apparent in the 1990s that reducing the environmental impact of existing business models would prove insufficient to address the imminent environmental and social crises, according to Prof. Hart. He was among those who at that time promoted moving "beyond greening" through "creative destruction" of environmentally and economically wasteful processes, replacing them with environmentally (and economically) beneficial processes. "Unlike greening, which works through the existing supply chain to effect continuous improvement in the current business system, 'beyond greening' strategies focus on emerging technologies, new markets, and unconventional partners and stakeholders," writes Prof. Hart. "Such strategies are thus disruptive to current industry structure and raise the possibility of significant repositioning, enabling new players to establish leading positions as the process of creative destruction unfolds." The primary business strategy that promises to arise from the ashes of creative destruction is the BOP approach of serving the needs of the poor in ways that are culturally appropriate,
Reseña del editor
Capitalism is indeed at a crossroads, facing international terrorism, worldwide environmental change, and an accelerating backlash against globalization. Companies are at crossroads, too: finding new strategies for profitable growth is now more challenging. Both sets of problems are intimately linked. Learn how to identify sustainable products and technologies that can drive new growth while also helping to solve today's most crucial social and environmental problems. Hart shows how to become truly indigenous to all markets -- and avoid the pitfalls of traditional 'greening' and 'sustainability' strategies. This book doesn't just point the way to a capitalism that is more inclusive and more welcome: it offers specific techniques to recharge innovation, growth, and profitability.Ver Descripción del producto
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Over the course of the last 10-20 years, our generation has born witness to one of the most rapidly changing societies ever in history. Unfettered capitalism and rapid globalization has, over the span of such a short period of time, completely changed the global economic landscape - and the wealth disparity within.
-Multinationals (MNCs) account for more than 25% of world economic output.
--However, they employ less than 1% of the world's labor force.
--1/3 of the world's willing-to-work population is unemployed or underemployed
--And less than 1% of the world's population participates in the financial markets as shareholders.
These numbers alone are self-evident of the growing wealth disparity between the rich and the poor. Among a plethora of other factors, the fact that 1/3 of the world's willing-to-work population is un- or under-employed illustrates the rationale behind growing discontent over globalization.
And today, the world is facing a global recession. Large corporations are collapsing (or are on the brink of collapsing). The world's poor are seeing the greed that is taking place globally and in their own countries, while they live in squalor. This is leading to a rise in political hostility that, in this new world-order we have created, does not remain geographically isolated.
The blame can go around, but the question in looking forward is who is in the best position to effect large-scale change. And the answer lies within the private-sector. During the 1990s, FDI by MNCs overtook official development assistance (ODA); by 2000, it exceeded ODA by more than a factor of 5.
The private-sector has the resources, the breadth, and the long-term incentives to help the world achieve "sustainable development" - defined by the Brundtland Commission as that which "meets the needs of the present without compromising the ability of future generations to meet their own needs."
We often talk about the triple bottom line in the social entrepreneurial space: profit, planet, and people. Hart drives home the fact that these three values are not at conflict with one another, and when looked at with the right perspective are quite aligned. The first half of the book focuses largely on environmental policy and business strategy, while the latter part of the book focuses on the bottom of the pyramid and poverty alleviation.
Note: Who Should Read This Book
If you've already read C.K. Prahalad's Fortune at the Bottom of the Pyramid, this book will not offer a whole lot more unless your interest is in environmental social innovation. If you're interested in or work with environmental policy and/or environmental business strategy, Hart offers one of the best overviews I've ever read - making this a must-read book.
Continue reading my review at:[...]