- Tapa blanda: 224 páginas
- Editor: Lantern Books,US (15 de agosto de 2011)
- Idioma: Inglés
- ISBN-10: 159056233X
- ISBN-13: 978-1590562338
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
- Clasificación en los más vendidos de Amazon: nº169.202 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
Change of Heart: What Psychology Can Teach Us About Spreading Social Change (Inglés) Tapa blanda – 15 ago 2011
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Reseña del editor
Should anti-war protesters use graphic images to get public support for their cause, or will such images turn the public off? In encouraging the public to adopt sustainable behaviors, should environmental organizations ask for small changes like using fluorescent light bulbs or big changes like giving up cars? Why do most Americans say they oppose the cruel practices of factory farms and sweatshops yet still buy products from these places? And how can non-profits get more people to say yes to their requests to volunteer, donate, recycle, write a letter to a political prisoner, support gay rights, go vegetarian, conserve energy or make other positive changes?
Scientific research has generated a wealth of information on how people can be persuaded to alter their behaviors, yet this body of knowledge has been largely ignored by those working to improve society. Change of Heart: What Psychology Can Teach Us About Spreading Social Change brings this information to light so that non-profits, community organizers and others can make science-driven decisions in their advocacy work. The book examines more than eighty years of empirical research in areas including social psychology, communication studies, diffusion studies, network systems and social marketing, distilling the highlights into easy-to-use advice and serving as a psychology primer for anyone wanting to spread progressive social change.
Biografía del autor
Nick Cooney serves as director of education for Mercy For Animals, spearheading the organization's vegan advocacy efforts, including its online, television, and other national and international advertising campaigns. A graduate of Hofstra University, Nick is the author of Change Of Heart: What Psychology Can Teach Us About Spreading Social Change (Lantern, 2011) and Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom (Lantern, 2014). He has lectured across the U.S. and Europe on effective animal advocacy, and his work for farmed animals has been featured by hundreds of media outlets, including Time magazine, The Wall Street Journal, and National Public Radio.
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After reading "Change of Heart", you will be armed with powerful psychological insights in your efforts to help others and promote a better world.
Some of the research the author discusses are things I remember from other psychology books. He was getting the punch line to those studies right, so I judge him to be credible on the takeaway points of other studies. The reviewer who claims the author made conclusions up cites a study that this author summarizes correctly, at least based on my readings of several other reviews of the same study.
Overall, in my own words here, the author provides a map of the known "territory" on influence for good causes and points to many "gates" where further research is needed. Some of what surprised me is that so MUCH more research is needed. There is low-hanging fruit here ripe for the picking by researchers. (Dissertation-topic-seekers, pick up this book!)
The fact that more research is needed doesn't detract from the value of this book, though. The author draws lots of practical, research-based conclusions that will help any person serious about effecting real change use the best known methods and measure, to the extent possible, their results. This is not a perfect science, but the alternative is to base advocacy decisions on less defensible -- and even counterproductive -- methods and nebulous measurement criteria.
Advocates ignore this research and attempts to measure their effectiveness at the peril of the millions or billions of lives that are destroyed, or will be destroyed, if social change advocates cannot get through to people. If you're going to do this work, why not do it as effectively as we know how? Thanks to this author, a lot of that information is in one place, in a highly readable format.
Author Nick Cooney, who is a skilled and experienced advocate himself, presents a broad array of psychological research in this book and explains the implications for advocacy work. He has performed a real service by compiling so much research and presenting it in digestible form for the social-change community.
Admittedly, the more you learn about psychology, the more you despair of the human condition.
And people looking for a magic key to produce the change we want in the world will probably be doubly disappointed. But then again, such people will always be disappointed.
But if you want to be more strategic in your advocacy work, this book is well worth your while.
There is so much information packed into “Change of Heart,” it cannot all be entirely absorbed in one reading. However, you would be well-served to consult this book again and again when designing advocacy-campaign materials and messages.