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Cognitive Surplus: Creativity and Generosity in a Connected Age (Inglés) Tapa dura – jun 2010

3.0 de un máximo de 5 estrellas 1 opinión de cliente

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The author of the breakout hit "Here Comes Everybody" reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.
For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In "Cognitive Surplus," Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.
Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time.
Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus-aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization.
The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.
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Biografía del autor

Clay Shirky teaches at the Interactive Telecommunications Program at NYU, where he researches the interrelated effects of our social and technological networks. He has consulted with a variety of Fortune 500 companies working on network design, including Nokia, Lego, the BBC, Newscorp, Microsoft, as well as the Library of Congress, the U.S. Navy, and the Libyan government. His writings have appeared in the "New York Times," the "Wall Street Journal," the "Times of London," "Harvard Business Review," "Business 2.0," and "Wired," and he is a regular keynote speaker at tech conferences. Mr. Shirky lives in Brooklyn.

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Cognitive Surplus es un libro de los que te abren los ojos. En este caso, Shirky nos presenta el concepto del excedente cognitivo, que es todas las horas de tiempo libre que tenemos los ciudadanos de las sociedades civilizadas y que, gracias a las tecnologías de la información y la comunicación, ahora podemos poner en común para tareas tan triviales como comentar vídeos de gatitos o tan importantes como combatir el machismo violento en la India. Todo eso y más lo explica Shirky en este libro que, aunque es bueno, no llega en mi opinión a la altura de su primer libro, Here Comes Everybody. Aún así, una lectura muy recomendable para comprender la nueva sociedad hiperconectada en la que vivimos.
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