- Tapa blanda: 208 páginas
- Editor: Createspace Independent Pub (7 de febrero de 2017)
- Idioma: Inglés
- ISBN-10: 1543013813
- ISBN-13: 978-1543013818
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
The Connected Church: A Social Media Communication Strategy Guide for Churches, Nonprofits and Individuals in Ministry (Inglés) Tapa blanda – 7 feb 2017
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Reseña del editor
We are in a new era of communication. The internet and social media have changed the way we connect and communicate with each other. As the body of Christ, it is important that we understand these changes, so that we can effectively serve others. Whether you are an established organisation or an individual starting your ministry, this book will help you understand these global, technology-enabled changes and how they impact churches, nonprofits and individuals in ministry. The four-part communication model and the six-step framework presented in this book will help you successfully implement a social media and digital ministry program, laying a strong foundation for the future of your ministry. Section I - Why the Church should use Social Media: In the first section, the book talks about the importance of using digital, online and social communication medium. The book explores the evolution of a new type of audience – the connected audience and helps the reader learn the biblical basis of social media marketing and its relevance to the Great Commission. Section II - The Communication Model: In the second section, the book introduces the four-part communication model. The author lays out a broader vision of a smooth, seamless communication within the Church, as one body using social media and technology. Section III - The Framework for Implementing the Communication Model: In the third section, the book moves from visioning mode to action mode. The author presents a six-step framework as a practical means to implement the communication model in your ministry. This is a hands-on implementation section that examines management strategies, marketing strategies and operational details. Section IV - Future Trends that will Impact the Church: In the fourth and final section, the book returns to a visioning mode as the author identifies key future trends and discusses ways in which churches, nonprofits and ministries can prepare themselves for the future. Foreword is written by Mark W. Schaefer - Social media keynote speaker, college educator, consultant, and best-selling author of six marketing books including Known, The Content Code, Social Media Explained and The Tao of Twitter. Introduction is written by Rev. Sam P. Chelladurai - Senior Pastor of AFT Church. He is one of the most prominent and respected Bible teachers in India.
Biografía del autor
Natchi Lazarus, is a digital marketing consultant, social media strategist and keynote speaker with more than 15 years of experience in marketing. He has successfully implemented the strategies that he presents in this book in businesses, startups, churches and nonprofits worldwide. He is passionate about helping faith-based organisations use technology, social-media-enabled communication strategies and tools, so that they are better equipped to help and serve others. To learn more about Natchi and to connect with him, visit www.natchilazarus.com
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CONS: The author could have been more elaborate with the 'Future impact' chapter which is one of the most interesting chapters, but unfortunately it ends too quickly. Also, the author could have touched upon new means of revenues for the Church, leveraging Social media. Hopefully there is a 'Connected Church - Part two' soon.
Indeed, we live in a new age of communication. A great speaker and a great message won't be heard anymore unless it is channeled through the right medium of communication.
I highly recommend this book!
Clear and concise recommendations for success.