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Consumption Economics: The New Rules of Tech de [Wood, J. B., Hewlin, Todd, Lah, Thomas]
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Longitud: 232 páginas Word Wise: Activado Idioma: Inglés

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Descripción del producto

Descripción del producto

If you’re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won’t be felt in your company’s product line. The true disruption will be to your business model. Future customers won’t want to pay you high prices out of big “CapEx” budgets anymore. They will expect lower “cloud” prices paid from “OpEx” budgets only when and if they successfully consume the business value of your products. How your company reacts to this risk shift could either accelerate the commoditization of your products or lead you to a new stage of profitable growth. For the first time, the tools are on the table to truly eliminate barriers of cost and complexity created by the last generation of tech. Consumption Economics is the owner’s manual for tech company executives who want to drive their company successfully into the next one.

Biografía del autor

J.B. Wood is president and CEO of the Technology Services Industry Association (TSIA). He is a frequent industry speaker and author of the popular book Complexity Avalanche (2009), and has appeared in Fortune, the New York Times, the Wall Street Journal, and other leading publications. He was formerly the CEO of Prognostics and executive vice president of InsightExpress. Todd Hewlin is managing director of TCG Advisors, a Silicon Valley consulting firm. Previously a partner at McKinsey and a senior executive at Symbol Technologies, he is regularly found in the boardroom of public and private technology leaders advising them on growth strategy and business transformation. His articles have been published in the Harvard Business Review and McKinsey Quarterly. Thomas Lah is executive director of the Technology Services Industry Association (TSIA). Since 1996, he has helped a broad range of companies establish or improve their professional services organizations and is known worldwide for his incisive analysis, strategic thinking, and creative solutions.

Detalles del producto

  • Formato: Versión Kindle
  • Tamaño del archivo: 1897 KB
  • Longitud de impresión: 232
  • Editor: Point B, Inc. (27 de octubre de 2011)
  • Vendido por: Amazon Media EU S.à r.l.
  • Idioma: Inglés
  • ASIN: B0060M4A1C
  • Texto a voz: Activado
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  • Word Wise: Activado
  • Tipografía mejorada: No activado
  • Valoración media de los clientes: Sé el primero en opinar sobre este producto
  • Clasificación en los más vendidos de Amazon: n.° 102.738 de Pago en Tienda Kindle (Ver el Top 100 de pago en Tienda Kindle)
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Opiniones de clientes más útiles en (beta) 4.4 de un máximo de 5 estrellas 76 opiniones
10 de 11 personas piensan que la opinión es útil
3.0 de un máximo de 5 estrellas Repetitive, Redundant Presentation of a Few Good Ideas 27 de diciembre de 2012
Por JO$EPH - Publicado en
Formato: Versión Kindle Compra verificada
OK, OK I get it. You see the need for tech companies to become more connected with users, similar to how Facebook or Amazon does it. You see the need for them to revamp their offerings in the B2B world so that users are coaxed into new levels of usage an learning so as to exploit the value add of the software offering. You see the threat of commoditization of IT and want to re-introduce differentiation with Micro Transactions, moving IT purchases from CapEx to OpEx. Readers see that this would be a upending of the business model of Tech companies. Got it already! Have you provided an adequate roadmap of how we'll get to the new promised land you advocate? No way!
9 de 11 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas Awesome roadmap for understanding the new dynamics of building technology businesses 19 de noviembre de 2011
Por Swinford - Publicado en
Formato: Tapa dura Compra verificada
Too often entreprenuers are using old concepts of how to build and grow companies in 2012 and beyond. Unfortunately, the entreprenuer's business models, go-to-market, pricing, and delivery models are all inefficient and wrong. Not only do the old models consume too much capital ... it is not how customers are buying today nor how the fastest growing companies are being successful.

This book clearly articulates the shift in thinking needed to be successful in the future. It is provocative, innovative and yet practical all at the same time. As a serial entreprenuer, angel investor and private equity investor ... this book is a roadmap on how to suceed in today's hyper competitive technology environment and how to create value while building a great business.

The authors have built businesses and advised the biggest and fastest growing technology companies in the world and now have shared their insights in a digestable and articulate manner.

A must read for entreprenuers, CEO's, CTO's, angel investors, Venture Capitalists, Private Equity, and public company investors who are building or buying great companies in the technology space (i.e. software, SaaS, Cloud, Social networking, ecommerce, internet and Web 2.0 companies). I always look for practical concepts to help the entreprenuers I work with ... this book didn't disappoint me.
4 de 4 personas piensan que la opinión es útil
3.0 de un máximo de 5 estrellas Weak on solutions 8 de julio de 2013
Por Ujjwal - Publicado en
Formato: Versión Kindle Compra verificada
I was impressed by the start - where a problem already felt - was so clearly defined. This got my hopes up about the solution it would offer, but there found the book to be tentative, speculative and unconvincing. And finally, the 'solutions' it offered seemed only temporary. What about the time when everyone in the playing field applies these 'solutions'? Could that save our offerings from becoming 'commodities'?
The good part is the framework and jargon it provide to discuss the problem. But be ready to BYOS (bring your own solution :-))
3 de 3 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas Provacative: A Must Read for Service, Sales and Product Execs 8 de noviembre de 2011
Por Kevin R. - Publicado en
Formato: Tapa dura
My executive director brought copies of this book back from the recent Technology Services World conference, and our entire service organization is reading it. Fascinating look at the impact of OnDemand, the shift from maintenance contracts to micro transactions in the cloud, and how companies must become more customer centric across sales, marketing, development AND service. Will definitely rankle those that hate change, but change is coming and this book will help technology firms be ready for the future.
2 de 2 personas piensan que la opinión es útil
4.0 de un máximo de 5 estrellas Maybe not a literary masterpiece, but still worthwhile reading. 24 de marzo de 2015
Por Hans Peter Bech - Publicado en
Formato: Versión Kindle Compra verificada
As part of the research for my next book “Building Successful Partner Channels” I came across the book “Consumption Economics.” Although the book is not a literary masterpiece (is far too long with far too many repetitions and with illustrations that are confusing rather than illustrative (and unreadable in the Kindle version)) it is still worthwhile reading for its’ thorough analysis of the impact of the “________ as as service” format on an industry that have been dominated by the capital investment format. The software industry that has been blessed by the “pay first - consume later” principle is now transforming to a “pay as you consume” format and the “Consumption Economics” book is worth reading if you are affected by these changes.

The transformation is driven by numerous interests and factors such as fast and inexpensive access to the Internet, the customers’ appreciation of the “pay as we consume” format, the end-users’ option of circumnavigating the CIO and his IT department for new applications, the opportunity of insurgents to disrupt established markets (, Netsuite, Workday, Basecamp, Atlassian, Zendesk, Dropbox, Skype etc.), the reduction in complexity for the user and the enormous economy of scale benefits of using large data centres. With so many drivers and benefits the challenges associated with integration, customisation, privacy, security, availability, survivability and performance will be solved enabling the “________ as as service” format to also deep-penetrate the enterprise markets. Wood, Hewlin & Lah predicts that the transformation will take place in most segments of the market within the next 5-10 years leaving only very small pockets resistant to the consumption format.

While the book is very thorough analysing the challenges and opportunities for the software and technology vendors it doesn’t say much about the challenges for the independent channel partners. I have devoted a chapter in my new book to discuss exactly this issue because I believe that independent channel partners may continue to play a crucial role in the software industry serving customers with vertical and horizontal extensions to the core software and providing numerous auxiliary services ensuring that the software actually delivers the value expected.
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