- Tapa blanda: 348 páginas
- Editor: Wiley John + Sons; Edición: 1 (19 de noviembre de 2013)
- Idioma: Inglés
- ISBN-10: 1118582306
- ISBN-13: 978-1118582305
- Valoración media de los clientes: 3.0 de un máximo de 5 estrellas Ver todas las opiniones (1 opinión de cliente)
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- n.° 117 en Libros en idiomas extranjeros > Informática, internet y medios digitales > Medios digitales y diseño gráfico
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Cool Infographics: Effective Communication with Data Visualization and Design (Inglés) Tapa blanda – 19 nov 2013
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Descripción del producto
This book explains how to create infographics that successfully communicate their message. (Talk Business, January 2014) "Cool Infographics is a mix of inspiration, instruction and education." (ZDNet, January 2014) This book is a great introduction to the subject. (Significance, July 2014)
Reseña del editor
Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. * Explains why infographics and data visualizations work * Shares the tools and techniques for creating great infographics * Covers online infographics used for marketing, including social media and search engine optimization (SEO) * Shows how to market your skills with a visual, infographic resume * Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.Ver Descripción del producto
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Most of the titles though are of the tech sort and I think Randy Krum's book is as good as any for a broad overview of infographics. The seven chapters present a ton of information in easily accessible writing style. Predictably the text leans towards online visual presentation rather than print and one of the strengths of the book are the extensive weblinks (plus a brief commentary about them) at the end of each chapter, for all kinds of templates, graphics and tools used for creating designs.
I found chapter four on infographic resumes particularly interesting. This seems to be a coming trend though I found the samples shown anything but concise. Pages 178 shows a conventional typed resume and on the opposite page the same information interpreted as a colorful graphic. This visual was hardly the sort of thing any HR manager would be able to absorb quickly. Fortunately several companies (like LinkedIn) are exploring ways of presenting professional details in a standard visual format.
I think it's worth saying that this is not a book about the specifics of graphic design and typography in infographics, it steps back from that to present a broader view and like many titles about a visual subject takes rather too many words to explain something where a picture and caption would have worked better. I think it really would have helped the reader if the illustrations throughout the pages used good and bad examples and deep captions to explain the differences. The several dozen illustrations in the book only point out positive aspects and not what to avoid.
The book's product is typical for a tech book: largish type, wide margins for captions and credits, a reasonable matt art for the color graphics. There is an index and book list with only eight titles and surprisingly it doesn't include the enormous, 480 page Information Graphics from Taschen. It also didn't include a small chunky book that reproduces several hundred Snapshots from USA Today: USA TODAY Snapshots®: More Than 2,000 Facts and Figures on Life, Love, Money, and Sports!. These really are ultimate infographics: very concise and beautifully designed. A recently published fascinating book entirely based on infographics is: Around the World: The Atlas for Today.
Randy Krum's book is the ideal guide if you are starting out in infographics.
As expected, the book is incredibly well designed, with clean lines, eye-popping graphics, and easy to follow links. As a career development professional, I especially enjoyed the infographic resume section, and geeked out over the math instruction that detailed how to calculate the relative size of a circle in an infographic, based on area, not just width.
Overall, this is a great book not just for visual designers, but also stat fans, information geeks, and online marketers. Check it out.