- Tapa blanda: 264 páginas
- Editor: iUniverse; Edición: Rev (19 de junio de 2000)
- Idioma: Inglés
- ISBN-10: 0595090796
- ISBN-13: 978-0595090792
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
- Clasificación en los más vendidos de Amazon: nº762.035 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
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Crisis Management: Planning for the Inevitable (Inglés) Tapa blanda – 19 jun 2000
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Descripción del producto
Reseña del editor
Crisis Management: Planning for the Inevitable, the first book ever written on this topic, has helped thousands of companies around the world avoid the pitfalls of a crisis, or manage their way out of one. Its practical, hands-on advice and revealing behind-the-scenes case studies make it the leading book for Foutune companies, small-to-medium businesses, colleges and universities, and even governments.
Biografía del autor
Steven Fink is one of the nation's leading experts in crisis management and crisis communications, and served on the Three Mile Island crisis management team in the administration of then Pennsylvania Governor (and former U.S. Attorney General) Dick Thornburgh. As President of Lexicon Communications (www.crisismanagement.com), he counsels some of the world's most prestigious corporations in strategic public relations and crisis management.
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Much more than a case competition, this event will test the students' ability to think clearly, integrate and apply the skills they have learned so far in the Core, and communicate under pressure. Participants compete for a $500 Merit Scholarship and a section prize."
Before participating in this competition, I read the Crisis Management book by Steven Fink. I paid special attention to the Crisis Communication chapters and the case studies at the end of the book.
To start the competition, 20 teams of 4 students were given a crisis simulation and ~3 hours to prepare for a board of directors meeting. In this meeting we met with business school professors that grilled us on all aspects of our proposed response. The book gave me ideas for accurately identifying the crisis and helped me understand the value of transparency in communications.
My team advanced to the finals, where we were put on stage in front of hundreds of classmates and teachers. Jounalists from across the country were gathered to simulate a live press conference. The journalists represented many different stakeholders - including customers, workers, community members, shareholders, and politicians. My team relied on many of the ideas in the tylenol case study to quickly prepare our message. We prioritized the health of the community, we controlled the message by being forthcoming with information, and delivered our message with poise. As a result, we each won merit scholarships.
We had a great experience - I'm convinced that we wouldn't have performed as well without reading this book. Thanks!