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Customer CEO: How to Profit from the Power of Your Customers (Inglés) Tapa dura – 9 may 2013


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Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt. Author Chuck Wall explores the nine powers customer possess - including "the power of me," "the power of the heart," and "the power of rebellion" - and how companies can profit by understanding the power of their customers. Based on more than a decade of firsthand experience and over 100,000 customer interviews, Customer CEO provides every size company with a roadmap of fresh ideas and easy to use tools, while exploring three-dozen companies that embrace the power of their customers. By reading this book, every leader can transform their business into a Customer CEO company.

Biografía del autor

Chuck Wall is the founder of Customer CEO, the customer thinking company. Customer thinking is the way to fuse customer data and insight to increase engagement and improve the experience. Chuck has interviewed over 100,000 customers, making him an expert in customer understanding. Prior to launching Customer CEO, Chuck started seven enterprises across multiple industries. As a serial entrepreneur, he has a deep understanding of business and strategy. As a marketing advisor, he has helped companies of every size sell billions of dollars in new products and services. His clients have included major brands like HP, Intel, Campbell Soup, and Yahoo. In addition to speaking professionally, Chuck has led workshops on customer insight, branding, and marketing at SMU, Texas A&M, and more. Chuck is active in non-profit work and was appointed by the Governor of Texas to serve as a board member of OneStar Foundation. He's a graduate of Southern Methodist University and lives in Austin, Texas. Michael Port is a New York Times bestselling author of Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, and The Think Big Manifesto.

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Amazon.com: 4,9 de 5 estrellas 47 opiniones
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