- Tapa dura: 240 páginas
- Editor: Routledge; Edición: 1 (9 de mayo de 2013)
- Idioma: Inglés
- ISBN-10: 1937134377
- ISBN-13: 978-1937134372
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
- Clasificación en los más vendidos de Amazon: nº1.131.604 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
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Customer CEO: How to Profit from the Power of Your Customers (Inglés) Tapa dura – 9 may 2013
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Descripción del producto
Reseña del editor
Most companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt. Author Chuck Wall explores the nine powers customer possess - including "the power of me," "the power of the heart," and "the power of rebellion" - and how companies can profit by understanding the power of their customers. Based on more than a decade of firsthand experience and over 100,000 customer interviews, Customer CEO provides every size company with a roadmap of fresh ideas and easy to use tools, while exploring three-dozen companies that embrace the power of their customers. By reading this book, every leader can transform their business into a Customer CEO company.
Biografía del autor
Chuck Wall is the founder of Customer CEO, the customer thinking company. Customer thinking is the way to fuse customer data and insight to increase engagement and improve the experience. Chuck has interviewed over 100,000 customers, making him an expert in customer understanding. Prior to launching Customer CEO, Chuck started seven enterprises across multiple industries. As a serial entrepreneur, he has a deep understanding of business and strategy. As a marketing advisor, he has helped companies of every size sell billions of dollars in new products and services. His clients have included major brands like HP, Intel, Campbell Soup, and Yahoo. In addition to speaking professionally, Chuck has led workshops on customer insight, branding, and marketing at SMU, Texas A&M, and more. Chuck is active in non-profit work and was appointed by the Governor of Texas to serve as a board member of OneStar Foundation. He's a graduate of Southern Methodist University and lives in Austin, Texas. Michael Port is a New York Times bestselling author of Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, and The Think Big Manifesto.
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Opiniones de clientes más útiles en Amazon.com
I work for a small retail business, and am always looking for ways to better serve our customers. I don't just want our customers to come in and buy a product from us - I want to build a relationship with the customer, meet their needs, and have them rave about us to their friends! This book shows me how to do that. Using lots of examples of real companies to drive the point home, Chuck Wall goes through the 9 powers of a customer, one by one. The info in this book helps me to better serve our customers, and to think in ways that will truly benefit the customers.
So the "Power" that struck me the most was the Power of the Platform. With social media, our customers have the ability to instantly broadcast to the world whether they had a good experience or a bad experience. I remember from my old college business classes that a customer is far more likely to share a bad experience with people than a good experience. Now with social media, the same is true. They just have a bigger platform. They can fire you, and tell all their friends to do the same.
This book is easy to read, entertaining, and immensely helpful. Customer CEO gives you the tools you need to better your business - whether you are the owner, a marketing executive, a middle manager, or a salesman. After reading it you will want to share it with your co-workers so that everyone is on the same page. It will definitely change the way I do business.
As I look back through the pages I see the notes I wrote for myself to dwell on. "Are we truly trying to understand the Customer or simply selling them things we decided they would like?" or "are we really structured in a way that will allow us to hear and benefit from negative customer feedback?"
Of the nine "Customer CEO Powers" that Chuck writes about I believe my favorite is the Power of Rebellion. Customers like to break the rules, are we honestly willing to let them?