• Precio recomendado: EUR 27,71
  • Ahorras: EUR 2,81 (10%)
  • Precio final del producto
Envío GRATIS. Ver detalles
En stock.
Vendido y enviado por Amazon. Se puede envolver para regalo.
Design of Business: Why D... se ha añadido a la cesta
+ EUR 0,00 de gastos de envío
De 2ª mano: Bueno | Detalles
Vendido por ThriftBooks-Atlanta
Estado: De 2ª mano: Bueno
Comentario: A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.
Compara precios en Amazon
Añadir a la cesta
EUR 24,73
Envío GRATIS
Vendido por: The_Book_Depository_ES
Añadir a la cesta
EUR 21,75
+ EUR 2,99 de gastos de envío
Vendido por: RAREWAVES USA
¿Tienes uno para vender? Vender en Amazon
Volver atrás Ir adelante
Escuchar Reproduciendo... Interrumpido   Muestra de la versión audiolibro de Audible.
Más información
Ver las 3 imágenes

Design of Business: Why Design Thinking is the Next Competitive Advantage (Inglés) Tapa dura – 1 oct 2009

4.5 de un máximo de 5 estrellas 2 opiniones de clientes

Ver los 2 formatos y ediciones Ocultar otros formatos y ediciones
Precio Amazon
Nuevo desde Usado desde
Versión Kindle
Tapa dura
EUR 24,90
EUR 21,75 EUR 8,75
click to open popover

Comprados juntos habitualmente

  • Design of Business: Why Design Thinking is the Next Competitive Advantage
  • +
  • Creative Confidence: Unleashing the Creative Potential Within Us All
  • +
  • Change By Design
Precio total: EUR 58,45
Comprar los productos seleccionados conjuntamente

Descripción del producto

Críticas

... among the most fundamental and comprehensive books ever written about the subject of business design and design thinking. -- Business Design Association, November 2nd, 2009 ...for readers interested in the processes of design...there are some interesting bits of detail and discussions on how exactly this is done. - The Financial Times, October 15, 2009 Insightful analysis of a hot management trend, useful for executives of all levels. --BusinessWeek, October 26, 2009 ...a tough-minded elegant survey of why design thinking shouldn't be considered some soft thing that's nice for business at the edges but not necessary at the core. --MIT Sloan Management Review, Improvisations blog, October 2009 ...offers thoughtful and valuable insight for all managers, and concludes with important instructions for individuals who want to become design thinkers. An excellent book. -Booklist, October 15, 2009

Reseña del editor

Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.

Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.

To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another-from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.

Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.

Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.

Ver Descripción del producto

No es necesario ningún dispositivo Kindle. Descárgate una de las apps de Kindle gratuitas para comenzar a leer libros Kindle en tu smartphone, tablet u ordenador.

  • Apple
  • Android
  • Windows Phone

Obtén la app gratuita:



Detalles del producto


2 opiniones de clientes

4,5 de 5 estrellas

Valorar este producto

Comparte tu opinión con otros clientes

Mostrando 1-2 de 2 opiniones

12 de enero de 2013
Formato: Tapa duraCompra verificada
27 de febrero de 2016
Formato: Tapa duraCompra verificada

Opiniones de clientes más útiles en Amazon.com

Amazon.com: 4,1 de 5 estrellas 60 opiniones
Mark P. McDonald
3,0 de 5 estrellasDeep thoughts, descriptions but not enough prescription
31 de octubre de 2009 - Publicado en Amazon.com
Formato: Tapa duraCompra verificada
A 65 personas les ha parecido esto útil.
A. C. Ekin
3,0 de 5 estrellasBook of Thousand Veils
9 de febrero de 2010 - Publicado en Amazon.com
Formato: Tapa duraCompra verificada
A 11 personas les ha parecido esto útil.