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Direct from Dell: Strategies that Revolutionized an Industry (Inglés) Tapa dura – 6 abr 1999

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Tapa dura, 6 abr 1999
EUR 4,34
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Michael Dell, founder of Dell Computer and one of the world’s top businessmen, explains how to foster and maintain a competitive edge, drawing lessons from his own formidable success.

At the age of twelve Michael Dell earned $2000 selling stamps on consignment and by the age of eighteen he was selling customized PCs from his dorm room. Since then he has founded one of the most successful computer businesses in the world, a company that has continually improved upon its own success by learning from its own mistakes.

Direct From Dell teaches you how to get to the front of the pack and stay there, giving you the tools and encouragement to achieve your own success. Using the Dell Computer Corporation as a paradigm, Michael Dell charts the way to the top and then explains how to stay there.

Taking us step by step through his own career, Dell explains the basis of his company’s direct model process, describes mistakes they have made and the lessons they engendered, demonstrates the advantages of disciplined planning, explores the opportunities provided by the internet, provides insight into relationships with employees, customers and suppliers, and gives the low down on crushing the competition.

Direct from Dell combines the best elements of any business book – a personal account of a great success story, together with a wealth of ‘takeaway’ lessons – for anyone who wants to stay ahead of the competition, who has to keep their company, their job, their livelihood competitive.


The visionary who founded Dell computer corporation and revolutionized an industry recounts the amazing story of Dell and the pioneer strategies that resulted in the company's phenomenal success.

At 13, Michael Dell was a young man with a knack for taking apart the motherboard of his apple 11 computer and a wish to run a business. Today, only 20 years later, after becoming the youngest CEO in history to head a Fortune 500 company, he leads one of the most profitable and innovative companies in the world.

'Direct from Dell' relates the story of Dell Computer's unstoppable rise to success, beginning with Michael Dell's vision for creating a low-cost, direct-sales model and chronicling the development of key competitive advantages that are the envy of Dell's competition: unrivalled speed to market; an unwavering dedication to customer service; a fierce commitment to producing consistently high-quality, custom-made machines that provide the latest technology at low prices; and a shrewd exploitation of the Internet – strategies that have driven sales to an astronomical $13 billion, up from just $159 million 10 years ago.

Essential reading for anyone who wants to stay ahead of the competition, 'Direct from Dell' is both an inspirational tale of personal and corporate success, and a blueprint for doing business in the 21st century.

"The thing that sets Dell apart is its ability to do exactly what the competition tends to believe cannot be done."

"Dell's story is the stuff high-tech legends are made of."

"Dell has a habit of spotting trends when they were still mere suggestions."

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Opiniones de clientes más útiles en 4,0 de 5 estrellas 109 opiniones
David Schweitzer
2,0 de 5 estrellasThere are better "success" stories out there. Much better.
19 de septiembre de 2016 - Publicado en
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A 7 personas les ha parecido esto útil.
4,0 de 5 estrellasBasically a condensed Intro to Management groundbreaking strategies here.
1 de enero de 2012 - Publicado en
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