- Tapa dura: 256 páginas
- Editor: HarperCollins Business (6 de abril de 1999)
- Idioma: Inglés
- ISBN-10: 0002570696
- ISBN-13: 978-0002570695
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
Direct from Dell: Strategies that Revolutionized an Industry (Inglés) Tapa dura – 6 abr 1999
|Nuevo desde||Usado desde|
|Tapa dura, 6 abr 1999||
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Michael Dell, founder of Dell Computer and one of the world’s top businessmen, explains how to foster and maintain a competitive edge, drawing lessons from his own formidable success.
At the age of twelve Michael Dell earned $2000 selling stamps on consignment and by the age of eighteen he was selling customized PCs from his dorm room. Since then he has founded one of the most successful computer businesses in the world, a company that has continually improved upon its own success by learning from its own mistakes.
Direct From Dell teaches you how to get to the front of the pack and stay there, giving you the tools and encouragement to achieve your own success. Using the Dell Computer Corporation as a paradigm, Michael Dell charts the way to the top and then explains how to stay there.
Taking us step by step through his own career, Dell explains the basis of his company’s direct model process, describes mistakes they have made and the lessons they engendered, demonstrates the advantages of disciplined planning, explores the opportunities provided by the internet, provides insight into relationships with employees, customers and suppliers, and gives the low down on crushing the competition.
Direct from Dell combines the best elements of any business book – a personal account of a great success story, together with a wealth of ‘takeaway’ lessons – for anyone who wants to stay ahead of the competition, who has to keep their company, their job, their livelihood competitive.
The visionary who founded Dell computer corporation and revolutionized an industry recounts the amazing story of Dell and the pioneer strategies that resulted in the company's phenomenal success.
At 13, Michael Dell was a young man with a knack for taking apart the motherboard of his apple 11 computer and a wish to run a business. Today, only 20 years later, after becoming the youngest CEO in history to head a Fortune 500 company, he leads one of the most profitable and innovative companies in the world.
'Direct from Dell' relates the story of Dell Computer's unstoppable rise to success, beginning with Michael Dell's vision for creating a low-cost, direct-sales model and chronicling the development of key competitive advantages that are the envy of Dell's competition: unrivalled speed to market; an unwavering dedication to customer service; a fierce commitment to producing consistently high-quality, custom-made machines that provide the latest technology at low prices; and a shrewd exploitation of the Internet – strategies that have driven sales to an astronomical $13 billion, up from just $159 million 10 years ago.
Essential reading for anyone who wants to stay ahead of the competition, 'Direct from Dell' is both an inspirational tale of personal and corporate success, and a blueprint for doing business in the 21st century.
"The thing that sets Dell apart is its ability to do exactly what the competition tends to believe cannot be done."
"Dell's story is the stuff high-tech legends are made of."
"Dell has a habit of spotting trends when they were still mere suggestions."
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In Direct From Dell, you're reading 10-15 bullet points reiterated over and over and over again in vague, general phrases that can be applied to almost every single successful business that makes the entire thing sound like Generic Business Owner Takes Full Credit Of Company's Success And Writes Generic Book for Quick Cash and Recognition.
You will get some neat, Dell-specific information, but it's almost entirely at the very beginning and very end of the book.
Bullet points for running a successful business include:
Listening to customers
Hiring for the future
Learn from the past
Accept others' help
Sound familiar? Congratulations--you've read every other book by every other successful CEO!
As stated, there are a FEW points that are specific to Dell, though. Reduction of suppliers, component customization, and selling directly to the customers, taking advantage of the internet. Things that you think are obvious and commonplace now but really weren't back then. But that's it, really--you're not going to get finer details of how these were done (likely because I don't think Mr. Dell, like many owners, really understands the finer mechanics of his machinery once the company got big enough), instead just getting cute anecdotes and vague descriptions of how these work. Lots of cute anecdotes, for sure--you'll be swimming in them before waking up and going "Huh? Why was that necessary?"
It's just not a good book. I believe it's successful primarily because enough people have read it and incorporated it into their various management courses that's it's just something of a tradition, now. Make no mistake; Dell is a GREAT story of success, and the TEXTBOOK we used gave VERY CLEAR REASONS why, treating the entirety of Dell's success as an ever going Case Study within the text. But this little "book" doesn't touch on ANY of that when it really should.
The book is divided into two parts for a total of 15 chapters. The first part which covers chapters 1-7 discusses the inception of Dell Computers, a few of their early struggles, and then their rise to the top and their dominance. The second part which covers chapters 8-15 discusses all of the business strategies that Dell has employed to get to where they are today.
If you do not have a management background, you will love this book because all these "strategies" will be new to you. If you have even a basic management background, then this book is really just for entertainment purposes because you will have already been exposed to the "strategies" discussed.
I decided to give the book four stars because it is easy to read and it gives you a nice overview of applied management. If you find management textbooks boring, this book should help put them into perspective and clarify the different principles. There is a lot of positivity in this book and I was looking for greater insight into the low points or conflicts that Dell encountered over the years and how they overcame them. It does talk about one or two low points early on but nothing from the most recent years. The way the book is written, you would get the impression that Dell just rose to the top of the computer industry in a linear fashion but I'm sure there were many challenges or dips along the way and I wish Michael Dell would have talked more about them and how Dell's strategies helped them overcome those obstacles. I guess I was looking for the book to be a little more in depth than it is.
I think this is still a great business book and it can only help you to be a better manager and it can only help your company. It is also a great read for business students.
I recommend it.