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Do the Right Thing de [Parker, James F.]
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Descripción del producto

Descripción del producto

The #1 Principle of Sustainable Business Success Is Simpler Than You Think   “Do the Right Thing is about how any company can stay true to its soul. Jim Parker’s deep and abiding belief in the power of people and culture in building a business of lasting worth is evident everywhere; so too is his humility and selflessness as a leader--his stories are not about his own achievements, which are many, but those of the people he led, one of the great success stories of our time.” --Sean Moriarty, CEO, Ticketmaster   “Do the Right Thing offers insightful views into the culture, leadership, and decisions that build great companies the right way. A must read for my management team. THIS BOOK ROCKS.” --Kent Taylor, Founder and Chairman, Texas Roadhouse Restaurants   “The book is a fun read filled with memorable stories that get at the heart of what it takes to lead in a way that simultaneously satisfies employees, customers, and shareholders. Jim Parker plays the role of eloquent detective and ferrets out the interweaving parts that distributed leadership, culture, values, and teamwork play as the underlying layers of a company’s success. This is a book about heroes at all levels and the environment needed to create those heroes. A must-read for today’s leaders.” --Professor Deborah Ancona, Seley Distinguished Professor of Management and Faculty Director of the MIT Leadership Center, Sloan School of Management   “You’ll laugh and cry reading Jim’s book, and probably won’t be able to put it down. It will forever change the way you view the employees in your organization.” --Beverly K. Carmichael, Member, Board of Directors, Society for Human Resource Management   People matter most. You know that. But most companies would rather slash costs, cut headcount, replace well-paid employees with lower-paid employees or outsourced workers, and reduce customer service. No wonder so many fail–while others focused on doing the right thing remain profitable and growth oriented for decades. James F. Parker shows why “doing the right thing” isn’t just naïve “feel-goodism:” it’s the most powerful rule for business success. Parker’s stories won’t just convince you: They’ll move you. Naïve? No way. In this book, Southwest Airlines’ former CEO proves why doing what’s right is the #1 rule of business success. James F. Parker tells how after 9/11, Southwest made three pivotal decisions: no layoffs, no pay cuts, and no-hassle refunds for any customer wanting them. The result: Southwest remained profitable and its revenue passenger miles for 4Q01 held steady while the rest of its industry nearly collapsed...and Southwest’s market cap soon exceeded all its major competitors combined. These pivotal decisions grew naturally from Southwest’s culture of mutual respect and trust. Parker offers deeply personal insights into that culture, revealing how those same principles are used by other people and organizations, showing you that it’s really not that hard to Do The Right Thing! Why doing what’s right is the surest way to optimize and sustain value Putting people first...honestly, for real Finding great leaders at every level of the organization Hiring for attitude, training for skills Achieving unprecedented levels of teamwork (and fun!)

Contraportada

The #1 Principle of Sustainable Business Success Is Simpler Than You Think ""Do the Right Thing" is about how any company can stay true to its soul. Jim Parker's deep and abiding belief in the power of people and culture in building a business of lasting worth is evident everywhere; so too is his humility and selflessness as a leader--his stories are not about his own achievements, which are many, but those of the people he led, one of the great success stories of our time."--Sean Moriarty, CEO, Ticketmaster ""Do the Right Thing" offers insightful views into the culture, leadership, and decisions that build great companies the right way. A must read for my management team. THIS BOOK ROCKS."--Kent Taylor, Founder and Chairman, Texas Roadhouse Restaurants "The book is a fun read filled with memorable stories that get at the heart of what it takes to lead in a way that simultaneously satisfies employees, customers, and shareholders. Jim Parker plays the role of eloquent detective and ferrets out the interweaving parts that distributed leadership, culture, values, and teamwork play as the underlying layers of a company's success. This is a book about heroes at all levels and the environment needed to create those heroes. A must-read for today's leaders."--Professor Deborah Ancona, Seley Distinguished Professor of Management and Faculty Director of the MIT Leadership Center,
Sloan School of Management "You'll laugh and cry reading Jim's book, and probably won't be able to put it down. It will forever change the way you view the employees in your organization."--Beverly K. Carmichael, Member, Board of Directors,
Society for Human Resource Management People matter most."You" know that. But most companies would rather slash costs, cut headcount, replace well-paid employees with lower-paid employees or outsourced workers, and reduce customer service. No wonder so many fail-while others focused on doing the right thing remain profitable and growth oriented for decades. James F. Parker shows why "doing the right thing" isn't just naive "feel-goodism: " it's the most powerful rule for business success. Parker's stories won't just convince you: They'll "move" you. Naive? No way. In this book, Southwest Airlines' former CEO proves why doing what's right is the #1 rule of business success. James F. Parker tells how after 9/11, Southwest made three pivotal decisions: no layoffs, no pay cuts, and no-hassle refunds for any customer wanting them. The result: Southwest remained profitable and its revenue passenger miles for 4Q01 held steady while the rest of its industry nearly collapsed...and Southwest's market cap soon exceeded all its major competitors combined. These pivotal decisions grew naturally from Southwest's culture of mutual respect and trust. Parker offers deeply personal insights into that culture, revealing how those same principles are used by other people and organizations, showing you that it's really not that hard to Do The Right Thing!
  • Why doing what's right is the surest way to optimize and sustain value
  • Putting people first...honestly, for real
  • Finding great leaders at every level of the organization
  • Hiring for attitude, training for skills
  • Achieving unprecedented levels of teamwork (and fun!)

Detalles del producto

  • Formato: Versión Kindle
  • Tamaño del archivo: 480 KB
  • Longitud de impresión: 293
  • Uso simultáneo de dispositivos: Hasta 5 dispositivos simultáneos según los límites del editor
  • Editor: FT Press; Edición: 1 (29 de noviembre de 2007)
  • Vendido por: Amazon Media EU S.à r.l.
  • Idioma: Inglés
  • ASIN: B004I6DFTK
  • Texto a voz: Activado
  • X-Ray:
  • Word Wise: Activado
  • Lector con pantalla: Compatibles
  • Tipografía mejorada: Activado
  • Valoración media de los clientes: Sé el primero en opinar sobre este producto
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Amazon.com: 4.7 de un máximo de 5 estrellas 15 opiniones
1 de 1 personas piensan que la opinión es útil
4.0 de un máximo de 5 estrellas United Airlines - Read this book. 24 de abril de 2017
Por Glen - Publicado en Amazon.com
Formato: Tapa blanda Compra verificada
This is an excellent book written by a former president of Southwest Airlines who started out with the Airline as their lead attorney. The culture of Southwest is captured most accurately in the title of the book. This is a must read for managers at all levels and especially for small business owners. Southwest employees from the very get go were empowered to do the right thing with customers and to make decisions. The primary driver and philosophy for running the company was valuing their employees and instilling in each of them a deep commitment to customer focus and always putting the customer first. The book carries the reader through the history of Southwest from its infancy to its current status as a major airline. In addition to providing any number of true anecdotes that illustrate the value of their management approach and always putting the customer first, Parker gives some very interesting insight into the predatory tactics employed by Braniff in their many attempts to kill Southwest as well as how Southwest's people (employees) stepped up to the plate to save their company when it was most vulnerable. Had United senior read this book some time ago and deployed the Southwest Philosophy they would not have enjoyed all the recent negative publicity re. their treatment of Dr. Dao and would have ultimately been 10's of $M's ahead of where they will be when the smoke clears from that debacle. I Strongly recommend the book.
5 de 5 personas piensan que la opinión es útil
4.0 de un máximo de 5 estrellas Excellent read with excellent points to reflect on 1 de octubre de 2013
Por J. Spiewak - Publicado en Amazon.com
Formato: Versión Kindle Compra verificada
Just because the author was an airline CEO... and a lawyer... doesn't mean that it is a dry incomprehensible book. I found this read to be very easy, down to earth, and eye opening. For any young professional looking to advance their understanding of organizational psychology, or for that matter, anyone seeking knowledge of how to operate and direct a business, this book provides great direction and sheds light on topics that might go un-thought of.

Hope this review helps you to purchase!

... do the right thing ;)
1 de 1 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas Useful lessons in corporate culture 22 de septiembre de 2011
Por John Gibbs - Publicado en Amazon.com
Formato: Versión Kindle Compra verificada
Vibrant and successful organisations are built on a culture of engagement, in which employees believe in the mission they are trying to accomplish and know that they are contributing to its success, according to former Southwest Airlines CEO James Parker in this book. The book contains lessons about corporate culture that the author learned from his time at Southwest.

The book makes it clear that Southwest's success was built on a hard-to-copy combination of factors which included low cost, high levels of operational efficiency, and recruitment of exceptionally friendly people. When other airlines tried to compete by matching the Southwest pricing structure, they failed because they were unable simultaneously to match the operational efficiency and customer service levels.

The overriding message that I gained from reading the book is that if you can get the people in your organisation right, everything else will flow. If the organisation is led by talented leaders, the mission is clear, and great care is taken to employ people who are keen about contributing to the mission, the organisation's success is almost assured, regardless of the industry. I enjoyed the book and recommend it to others.
5.0 de un máximo de 5 estrellas Common sense that so few follow 12 de octubre de 2011
Por ME - Publicado en Amazon.com
Formato: Versión Kindle Compra verificada
Do the Right thing is one of the best books I have read in a long time. The chapters were small enough to digest the simple yet powerful messages presented and each chapter built on the common theme of "Do the right thing as an employer and your employees will do what is right with your customers". It was a joy to read and I believe the author had as much fun writing the book as he had working at Southwest. This book should be read by everyone in business but more particularly by anyone trying to run a business. If after reading this book you feel it wasn't worth your time you either are already running your business with the principles taught in the book or your business is struggling and will continue to struggle because you don't have a clue how to treat employees and customers.
4.0 de un máximo de 5 estrellas "don't screw up a good thing" 2 de enero de 2014
Por Eric A. Jewett - Publicado en Amazon.com
Formato: Versión Kindle Compra verificada
James managed to put deep philosophy into rather simple terms. I wasn't looking for a memoir and was at first disappointed. Then I listened a little closer and realized he was getting at how Southwest addressed the principles of who they were as a company. He made strong points for the need of leaders, up and down the ladder, and commitment throughout an organization. This counters the "cult" status of some leaders, where you feel a firm wouldn't exist without its head. We'd all do well to read and understand the partnership he writes about.
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