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Dogfight: How Apple and Google Went to War and Started a Revolution de [Vogelstein, Fred]
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Dogfight: How Apple and Google Went to War and Started a Revolution Versión Kindle

3.5 de un máximo de 5 estrellas 2 opiniones de clientes

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Versión Kindle, 12 nov 2013
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Longitud: 273 páginas Word Wise: Activado Tipografía mejorada: Activado
Volteo de página: Activado Idioma: Inglés

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Descripción del producto


‘Reshapes the way we think about technology’ Observer Tech Monthly, Book of the Month

‘Every half generation there is a revolution in Silicon Valley that turns the world on its ear. In the 1980s there was the PC. In the 1990s there was the Internet browser. Now in the 21st Century there is the smartphone. In ‘Dogfight’, Fred Vogelstein supplies a riveting and previously untold account of how Apple and Google came to dominate this new world – and became mortal enemies’ Chris Anderson, former editor-in-chief, Wired, author of ‘The Long Tail’

‘This is a big book. Not in size but in scope. It is not just a business book … Fred Vogelstein has written a crisp and compelling narrative about how the digital earthquake disrupts all companies in the communications business, be they young or old, and how it upends many of our familiar habits. If you want to understand why the ground you are standing on is unsteady, and what the future might look like, read this superb book’ Ken Auletta, author of ‘Googled: The End of the World as We Know It’

‘No battle in the business world is more important than Apple versus Google in the quest for smartphone supremacy, and now Fred Vogelstein has provided the essential blow-by-blow. Dogfight has teeth!’ Steven Levy, author of ‘In the Plex: How Google Thinks, Works and Shapes Our Lives’

Descripción del producto

Behind the bitter rivalry between Apple and Google—and how it's reshaping the way we think about technology

The rise of smartphones and tablets has altered the industry of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of Android and the iPad, these corporations are locked in a feud that will play out not just in the mobile marketplace but in the courts and on screens around the world.
Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, Apple's now-lionized CEO, and Eric Schmidt, Google's executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each other's employees. They bid up the price of each other's acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.
Dogfight reads like a novel: vivid nonfiction with never-before-heard details. This is more than a story about what devices will replace our cell phones and laptops. It's about who will control the content on those devices and where that content will come from—about the future of media and the Internet in Silicon Valley, New York, and Hollywood.

Detalles del producto

  • Formato: Versión Kindle
  • Tamaño del archivo: 1330 KB
  • Longitud de impresión: 273
  • Editor: Sarah Crichton Books (12 de noviembre de 2013)
  • Vendido por: Amazon Media EU S.à r.l.
  • Idioma: Inglés
  • ASIN: B00BIV1R98
  • Texto a voz: Activado
  • X-Ray:
  • Word Wise: Activado
  • Lector con pantalla: Compatibles
  • Tipografía mejorada: Activado
  • Valoración media de los clientes: 3.5 de un máximo de 5 estrellas 2 opiniones de clientes
  • Clasificación en los más vendidos de Amazon: n.° 305.829 de Pago en Tienda Kindle (Ver el Top 100 de pago en Tienda Kindle)
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Opiniones de clientes

3.5 de un máximo de 5 estrellas
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Formato: Versión Kindle Compra verificada
Creía que el libro iba a ser más ameno y a tratar las dificultades tecnológicas a las que se enfrentaron Google y Apple. En su lugar el libro se enfoca más en temas económicos sin entrar en detalle
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Formato: Versión Kindle Compra verificada
A must for technology fans. The style is so engaging I devoured it in two days.
I already knew a lot about how the iphone was designed from Steve Jobs biography but had no clue about Android. If you are interested in the subject this is the book to read.
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Opiniones de clientes más útiles en (beta) (Puede incluir opiniones del Programa de Recompensas de Opiniones Iniciales) 4.0 de un máximo de 5 estrellas 140 opiniones
26 de 27 personas piensan que la opinión es útil
3.0 de un máximo de 5 estrellas Nice first part, scattered towards the end 21 de noviembre de 2013
Por Partha - Publicado en
Formato: Versión Kindle Compra verificada
The first part of the book deals with the product-development war between Apple and Google. Very dramatic, insightful and well-written. Apart from the dramatic work stories from the insiders at Google and Apple, it also covers a number of strategic non-trivial points, and is a very good read.
The last part opens up a general topic of 'where is the revolution headed' and describes the current relationship tension between the media companies (who provides content) and the 'internet' companies (who are increasingly providing the platform, e.g. Netflix). Typically, this part should be a book by itself, if it has to rise above what most people already know. The treatment of this topic in the book is weak, and makes for a scattered last part.
11 de 11 personas piensan que la opinión es útil
5.0 de un máximo de 5 estrellas A must read - great background and story telling in a drama that is still unfolding 20 de noviembre de 2013
Por Quoc Tran - Publicado en
Formato: Tapa dura Compra verificada
I read this on a recent flight and highly recommend it. As someone who was at many of Apple's product launches, I'm impressed by the unofficial stories that the author was able to unearth. This is a thoughtful, deeply researched, and enjoyable book to read.
1 de 1 personas piensan que la opinión es útil
4.0 de un máximo de 5 estrellas Very Interesting Book!!! 23 de marzo de 2014
Por Cece - Publicado en
Formato: Tapa dura Compra verificada
The book chronicles the actions that led to the Apple/Google war. The book gives details of the struggles and accomplishments by each company in regards to each important product they launched. The book also highlights the relationship between Google owners (Brin, Page and Schmidt) and Apple founder (Steve Jobs). It reveals each person’s character and the method in which they run their companies. The fallout between both parties is an important lesson to entrepreneurs. When business is involved, you can’t rely on friendship or loyalty; and protecting your ideas by the law (patents, copyrights, etc.) is very important if you want the credit that you deserve.

I’m not a person that likes to read; actually I can’t remember the last time I read a book, but this book was very interesting. I learned a lot about the products I use every day. I have an IPod Touch and a Samsung Galaxy S3; and to learn about the process of developing these products was very informational. I’m not a tech person but I understand the difficulties of technology and the sacrifice it takes to advance the market. The book kept me interested. With each chapter I wanted to know what would happen next. I can’t say that this book will make me want to read more but I will say I am going to recommend this book to others.

I’m a University of Baltimore student enrolled in the Entrepreneurship course and this was my recommended reading.
2 de 2 personas piensan que la opinión es útil
4.0 de un máximo de 5 estrellas Fills in some gaps 27 de diciembre de 2013
Por Kevin Stewart - Publicado en
Formato: Versión Kindle Compra verificada
For many of us, it was never Apple vs Google but Apple AND Google. I remember getting the 1st generation iPhone and thinking it was the perfect pairing, like chocolate and peanut butter in a Reese's peanut butter cup. Apple's pristine hardware design and user interface and Google powering some of the services. In fact, I wished for more....I wanted Apple to partner with Google and outsource all of the backend mess that was MobileMe to them. Mail, calendaring, everything...let Google do it but have Apple redo the user experience as only Apple can do. Alas, that was not to be.

Although there is a bit of bias towards Google in this book, I think Fred Vogelstein does a good job filling in some of the gaps with regards to the schism between these two industry giants. We, as outsiders, only saw so much and Vogelstein has opened the window a little wilder. While I doubt that this account truly explains the full story, I think it is an interesting piece of work that is well worth reading.
3.0 de un máximo de 5 estrellas ... in a survey Entrepreneurship course and this was my recommended reading for an assignment 22 de octubre de 2014
Por Jena Greenberg - Publicado en
Formato: Tapa dura Compra verificada
I am a University of Baltimore Merrick School of Business student enrolled in a survey Entrepreneurship course and this was my recommended reading for an assignment. This book discusses the creation of the iPhone, Android, and the iPad, and the relationship between Google and Apple. Vogelstein does a great job of giving the details of Google’s relationship with Steve Jobs and Apple. I enjoyed reading most of this book but began to lose interest about half way through. For the most part I feel like the book was very well written. The parts I liked most were the parts on how the conflict between Google and Apple started once Android started to take off. I did however feel like the author’s personal opinions ruined much of the book. I was shocked that so many of the former Apple employees who had such big parts in making these products what they are, are no longer with the company. I think that I would have enjoyed the book a bit more if the whole book would have been based on more of the behind the scenes stories behind the companies. I think that this book is a great reading assignment for entrepreneur classes because it goes into detail about the two biggest technological companies in the world and how they became so successful.
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