First things first: if I was to classify this book in a category for the library, it’ll go in the “Business” section and not in the “Art” one. It’s a book meant to help people becoming “visually literate” as the author says; in effect trying to first de-mistify the concept of drawing and then to show the benefits of creating visual representations of information and sharing those with a business goal in mind. While there are parts in the book that show you very basic drawing techniques, those are meant to help with the practical representation of information and not as artistic creations done for the beauty of them. Throughout the book, one learns why working on visuals is better than doing it only on words and how it helps oneself as well as when working in groups. There is a final chapter (which I must admit I read very lightly) on techniques for group work and handling information with doodles to improve performance. I saved that for later as a reference material, as I’m now more interested in how to transmit concepts with images in my presentations.
The book has helped me in a couple of ways: first, although very basic, the content about how to draw faces, sticky figures and the tools we have besides pure drawings (connectors, frames, word pictures, etc) really makes a difference when trying to picture something to others in a business presentation or even in a meeting with a whiteboard. Second, the part about diagrams and how to sum up information to then put it on paper with the form of a doodle is really useful, as it helped me getting prepared to listen and extract the juicy parts of a piece of text/meeting/conference.
If you’re interested in improving your way of transmitting information to others, in a practical way, for mainly a business environment, I really recommend this book. If you’re looking for a guide on how to learn to draw things and make nice sketches, you’ll probably be disappointed. In my case, I’ve enjoyed reading and doodling on it, which reminds me of one thing: buy the book on paper, there are doodling exercises to do and places dedicated to your creations as you go through. Take the opportunity to do them and enjoy.
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