- Tapa blanda: 112 páginas
- Editor: Createspace Independent Pub (2 de mayo de 2007)
- Idioma: Inglés
- ISBN-10: 1419668315
- ISBN-13: 978-1419668319
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
Eightstorm: 8-step Brainstorming for Innovative Managers (Inglés) Tapa blanda – 2 may 2007
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Eightstorm: 8-step brainstorming for innovative managers is a simple book with a powerful message: Either you innovate or you perish. Written in the form of a fable, Eightstorm introduces an advanced brainstorming process that can turn anyone into a highly innovative corporate thinker. Using illustrative examples and step-by-step procedures, Eighstorm shows how this unique method can be used to generate powerful ideas and breakthrough solutions to survive and thrive in these turbulent times.
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Readers would be better off by sticking to Michael Michalko's 'Thinkertoys' as well as his 'Thinkpak' toolkit.
I didn't get any breakthrough approaches & neither did I get any novelty value out of this book.
The eight purported tools in this book are simply gimmicky spinoffs from the old 'SCAMPER' technique of the fifties or sixties.
Even the so-called I.N.N.O.V.A.T.E. process methodology is just a playful acronymania.
I have even read all the brief book reviews - more than a dozen of them - written on the amazon website by this particular author (obviously hiding behind the pseudonym of 'Intelligent Reader'), who is apparently more interested in promoting his debut book.
What a sneaky way to do self-promotion & marketing!
Interrogate: Ask questions for which you have no answers. (How can you solve the problem of late-comers in your office without issuing a memo?)
Navigate: Move to other fields for inspiration (if you are in banking, look at scuba diving.)
Nuptial: All new ideas are combination of old ideas (camera plus phone, gave us that pesky camera phone.)
Overturn: Turn a problem around on its head.
Visualize: Turn your problem into a visual (Does your company look like a sinking ship)
Accelerate: Do rapid thinking.
Transcend: Get rid of the first ideas that you get. They could be the weakest.
Entertain: Create jokes around your problem because humor can trigger off new thoughts.
By now you must have noticed the first alphabets of these techniques spell out as INNOVATE.
We tried the techniques in our offices and it does WORK. Although some of these are tools are already used in advertising agencies (I work in one), they can be quite useful for a normal office. So, I guess it is time to move on from Brainstorming and get into Eightstorminng.