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The Entrepreneur's Guide to Customer Development:  A cheat sheet to The Four Steps to the Epiphany (English Edition) de [Cooper, Brant, Vlaskovits, Patrick]
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The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany (English Edition) Versión Kindle

4.5 de un máximo de 5 estrellas 2 opiniones de clientes

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Longitud: 106 páginas Word Wise: Activado Tipografía mejorada: Activado
Volteo de página: Activado Idioma: Inglés

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Descripción del producto

Descripción del producto

This book is bundled with the authors' upcoming book, The Lean Entrepreneur.



“This is a must read for all startups and stakeholders.”

— Steve Blank, author of The 4 Steps to the Epiphany, creator of Customer Development methodology



“The Entrepreneur’s Guide is an easy read. It is written in a conversational tone, doesn’t take itself too seriously, and avoids extraneous fluff.”



— Eric Ries, Author & Creator of the Lean Startup methodology



“Get the CustDev book to dive deep into customer interviews and understand how your product can be developed to meet your customers' needs.”



— Dan Martell, Founder of Flowtown, angel investor



Customer Development is a four-step framework for helping startups discover and validate their customers, product, and go-to-market strategy, developed by Steve Blank and an integral part of Eric Ries' Lean Startup methodology. Focused on the Customer Discovery step, The Entrepreneur's Guide to Customer Development is an easy to follow guide for finding early adopters, building a Minimum Viable Product, finding Product-Market fit, and establishing a sales and marketing roadmap.



Deemed a "must-read" by Steve Blank and Eric Ries, inside you will find detailed customer development and lean startup concept definitions, a step-by-step approach to best practices, a business model analysis guide, case studies, rich graphics, as well as worksheets and exercises. No matter the stage of your business, you will return often to this guide to learn how to build a product people want ;"get out of the building;" foster strong customer relationships; test business model risk; reach out to early adopters; conduct startup marketing; create a customer funnel based on buyers' process; and prepare your startup to scale up.



This book is both an introduction for those unfamiliar with lean concepts and highly actionable for lean practitioners. It is a user friendly guide, written to be accessible to marketing professionals, Engineers startup founders and entrepreneurs, VCs, angels, and anyone else involved in building scalable startups.



Existing companies will benefit to from applying Customer Development principles described in detail herein: for example, startups struggling to achieve market traction, or well established companies seeking to spark new innovation.



This is a business book for startups like no other. No fluff, but rather sound principles and concrete steps to take to build your business. For more information on Customer Development, please see Brant Cooper's and Patrick Vlaskovits' respective blogs.

Biografía del autor

Brant Cooper helps startups get started. As a Lean Startup thought leader, he travels the world speaking to entrepreneurs at conferences, hackathons and workshops. Recent speaking events include the Kuala Lumpur Venture Capital Symposium, Lean Startup conferences in Vancouver and Michigan, the Forward Technology Conference in Wisconsin, the Lean Startup Challenge in Boston, and Lean Startup Machines in London, New York, Boston, Chicago and San Francisco. Brant also consults for and advises startups on Lean Startups and Customer Development, with clients in Silicon Valley, New York, San Diego, France, Australia and Singapore.

Clients include Qualcomm, MOGL, HubKick, MotherKnows, i.TV, Lean Startup Machine, Discovr and many others.

Prior to becoming involved in the Lean Startup community, Brant was involved with startups in a more traditional way. He has over 20 years experience in IT and a long track record of bringing high tech products to market. As a leader in Professional Services, Product Management and Marketing, he has directed strategy, design, marketing and implementation of numerous products for a variety of startups including Tumbleweed, Timestamp, WildPackets, Incode and InfoBright.

He has published articles for Venture Beat and Business Insider, blogs at Market By Numbers and tweets @brantcooper.

Patrick Vlaskovits is an entrepreneur, mentor and author. He has founded two startups (now on his third).

Patrick has spoken at tech conferences nationally and internationally, including SXSW. He blogs at http://vlaskovits.com and can be followed on Twitter @Pv. Patrick enjoys advising and mentoring and serves as a mentor for the 500 Startups seed fund/accelerator as well as for The Lean Startup Machine.

Patrick organizes Twiistup, a well-attended tech/startup conference that celebrates the entrepreneurial and investment talent of the Los Angeles startup ecosystem. He also organizes the Los Angeles Lean Startup Meetup.

Patrick holds a Master’s in Economics (emphases in finance and econometrics) from University of California, Santa Barbara. When he has spare time, he can be found with his family usually on the beach or in the ocean either fishing or surfing.

Detalles del producto

  • Formato: Versión Kindle
  • Tamaño del archivo: 991 KB
  • Longitud de impresión: 106
  • Editor: Cooper-Vlaskovits (15 de octubre de 2010)
  • Vendido por: Amazon Media EU S.à r.l.
  • Idioma: Inglés
  • ASIN: B0047GMERK
  • Texto a voz: Activado
  • X-Ray:
  • Word Wise: Activado
  • Lector con pantalla: Compatibles
  • Tipografía mejorada: Activado
  • Valoración media de los clientes: 4.5 de un máximo de 5 estrellas 2 opiniones de clientes
  • Clasificación en los más vendidos de Amazon: n.° 78.501 de Pago en Tienda Kindle (Ver el Top 100 de pago en Tienda Kindle)
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4.5 de un máximo de 5 estrellas
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I recomend it. Really easy to read and with a lot of interesting information. You should read it and learn with it
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Lo bueno si es breve dos veces bueno, así que para mi este libro es buenísimo, lo recomiendo del todo.
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Amazon.com: 4.0 de un máximo de 5 estrellas 72 opiniones
90 de 94 personas piensan que la opinión es útil
4.0 de un máximo de 5 estrellas good, but not what it says 28 de septiembre de 2010
Por R. Mutt - Publicado en Amazon.com
Formato: Tapa blanda Compra verificada
First of all, this is NOT, as the title claims, a cheat sheet to The Four Steps of the Epiphany.

Right in the book, on page 21, the authors state that this book focuses on the first step only (Customer Discovery). And I quote: "Future books will attempt to tackle other portions of the Customer Development process - believe us when we say that Customer Discovery is more than enough to 'bite off' at one time."

I am docking the book one star for this. The authors should know better.

Okay, now for the real question - Is this book worth getting, or should you just get Blank's original?

Get them both. Read Blank's first, then read this one and use it to update the notes you took from Blank's book. They work well together but I would not just get this one, as you only get a small piece of the whole picture (per the authors' own admission).

It's worth $30 if you actually use it, but don't assume it's a shortcut to Blank's book. It's only 1/4 of a shortcut.
5.0 de un máximo de 5 estrellas A Valuable Book for Lean Startup Entrepreneurship. 29 de octubre de 2016
Por Clint Day - Publicado en Amazon.com
Formato: Tapa blanda Compra verificada
Other reviewers don't understand evidenced-based entrepreneurship. It is the new way to build a business that doubles a person's chance for success. At its core is the customer development (CD) method developed by Steve Blank out of Silicon Valley. Trouble is CD is not easy to grasp, and this one book helps tremendously. All depends on finding the right prospect and interviewing them correctly. Cooper's book does that well. His Chapter 8, "8 Steps to Customer Discovery", is gold. How to find prospects, how to reach out (interview) prospects, and the problem solving fit. Don't be critical o such a valuable book to lean startup followers. Clinton E. Day, MBA, entrepreneurship professor/author.
5.0 de un máximo de 5 estrellas I recommend this book to my students and to clients 31 de mayo de 2016
Por aggregator - Publicado en Amazon.com
Formato: Tapa blanda Compra verificada
I recommend this book to my students and to clients. It's a fast read and a great compilation of information from multiple sources in a single condensed volume. I read it in an afternoon.

It covers some of the essential principals of target market identification, of bridging the gap between early adopters and primary audiences and some of the key elements involved in getting market traction — particularly for a startup.
3 de 3 personas piensan que la opinión es útil
1.0 de un máximo de 5 estrellas under my expectations 11 de julio de 2013
Por DiegoIZuniga - Publicado en Amazon.com
Formato: Versión Kindle Compra verificada
The preview version, gives the sensation that the book will cover all 4 steps in customer development (customer discovery, customer validation, company creation, company building) the book only covers the first!!!!!!! Customer discovery! I'll now have to buy the original book, "Four steps into Epyphany", this is NOT A CHEAT SHEET FOR that book apparently
Most of what is here you can get in Validation board from startup machine and in Eric Ries book.
1 de 1 personas piensan que la opinión es útil
4.0 de un máximo de 5 estrellas Good Snapshot of Current Thinking on Customer Development 16 de septiembre de 2010
Por Matthew Bellows - Publicado en Amazon.com
Formato: Tapa blanda Compra verificada
I'm using this book as a Guide for my startup Yesware [...]
and it's been a great touchstone. I read through it in a morning, and now it sits, heavily annotated, on my desk for quick reference.

It's a great book if you:

* Are starting a business right now
* Are running a P&L in a larger company
* Are studying current trends in entrepreneurial thinking

This Guide effectively gathers and summarizes the concepts of the leading actors in the Customer Development/Lean Startup school of running a business. Before this, there was one self-published book on the topic and hundreds of excellent but hard to find blog posts scattered around the web. So it's fantastic to have the main themes of CD gathered authoritatively in one short book.

The Guide doesn't advance the discussion significantly, and it lacks some of the analytical models that are available on line, but it's clearly written, thoughtfully organized and definitely worth your time.
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