- Tapa blanda: 383 páginas
- Editor: Perennial (1 de enero de 2002)
- Idioma: Inglés
- ISBN-10: 0060838582
- ISBN-13: 978-0060838584
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
- Clasificación en los más vendidos de Amazon: nº1.203.638 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
Fast Food Nation: The Dark Side of the All-American Meal (Inglés) Tapa blanda – ene 2002
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Fast food has hastened the malling of our landscape, widened the chasm between rich and poor, fueled an epidemic of obesity, and propelled American cultural imperialism abroad. That's a lengthy list of charges, but Eric Schlosser makes them stick with an artful mix of first-rate reportage, wry wit, and careful reasoning.
Schlosser's myth-shattering survey stretches from California's subdivisions, where the business was born, to the industrial corridor along the New Jersey Turnpike, where many of fast food's flavors are concocted. Along the way, he unearths a trove of fascinating, unsettling truths -- from the unholy alliance between fast food and Hollywood to the seismic changes the industry has wrought in food production, popular culture, and even real estate.
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The reason I did not give this book more than three stars is because the book itself is not well organized: it screams for much greater editorial control. The chapters seem to be haphazardly cut, the field stories introduce concepts, but then the concepts veer from their original thought, the problems are not immediately linked with ramifications, conclusions, or recommendations. With improved organization and updating, this book would easily earn five stars.
For those of us interested in the history of Fast Food, this is quite an extra ordinary look into the matter. Its well-researched, presented in a fairly lucid manner with dollops of mirth popping up every now & then. If the book was just this much, I'd have given it 5 stars. In fact, if that is all you take away from the book, which I think you should, you'll stand to be benefit from reading this book.
However, the spilling over of, or at least that's how I perceived it, Schlosser's politics makes this book slightly more than an historic & academic look at the matter. In choosing his facts & his politics, it appears to me that Schlosser is presenting a rather gruesome picture of the republican party - in a limited way - but also that of the entire construct of capitalism. I do not necessarily agree or disagree with him, my point is that in building his tacit case against crass commercialism, he judges without necessarily representing equally both the good & bad. And so, the strong implicit message of sustainability & equity (& the political associations of that theme) tout a certain value system & a certain political thinking.
I personally would have preferred the history without the politicizing. I repeat, though, that discounting that bit this was a fundamentally strong & very enjoyable read on the topic.
Fast Food Nation makes a great effort to identify many of the cultural, personal, and political issues in play within the fast food industry, though it does little to incite change. If the book presented concrete solutions, I do not recall many of them, it works better as a highlight reel of atrocity rather than a meditation on possible improvements. I read the book in 2012, 11 years after Fast Food Nation was originally published but I have failed to see any of the changes highlighted in the book taking hold. Democracy still appears to be smothered by special interests and lobbying, and despite other media emphasizing the horrifying state of our food industry we seem stuck in that same feedback loop.
Ultimately Fast Food Nation will open your eyes to many of the issues in the fast food industry, though perhaps the greatest lesson is how much more it will take to actually incite change.
This book recounts the history behind the uprising of fast food to become a dominant force in our modern society. However, what most of us do not know is : "what lies behind the shiny, happy surface of every fast food transaction". Eric goes on to investigate every aspect of the fast food industry: people, cattle, vegetables, health etc. The storytelling techniques that he uses throughout the book bring this expose to life. The stories are descriptive, personal and touching.
A very educative and enlightening read, and a rude (much needed) awakening about the food industry in general and the fast food industry in particular.
Below are key excerpts from the book that I found particularly insightful:
"The history of the twentieth century was dominated by the struggle against totalitarian systems of state power. The twenty-first will no doubt be marked by a struggle to curtail excessive corporate power. The great challenge now facing countries throughout the world is how to find a proper balance between the efficiency and the amorality of the market."
"Today's fast food industry is the culmination of those larger social and economic trends. The low price of a fast food hamburger does not reflect its real cost - and should. the profits of the fast food chains have been made possible by losses imposed on the rest of society. The annual cost of obesity alone is now twice as large as the fast food industry's total revenues."
"The right pressure applied to the fast food industry in the right way could produce change faster than any act of Congress. The United Students Against Sweatshops and other activist groups have brought widespread attention to the child labor, low wages, and hazardous working conditions in Asian factories that make sneakers for Nike."
"Nobody in the United States is forced to buy fast food. The first steps toward meaningful change is by far the easiest: stop buying it. The executives who run the fast food industry are not bad men. They are businessmen. They will sell free-range, organic, grass-fed hamburgers if you demand it. They will sell whatever sells at a profit. The usefulness of the market, its effectiveness as a tool, cuts both ways."
"Whatever replaces the fast food industry should be regional, diverse, authentic, unpredictable, sustainable, profitable - and humble. It should know its limits. People can be fed without being fattened or deceived. This new century may bring an impatience with conformity, a refusal to be kept in the dark, less greed, more compassion, less speed, more common sense, a sense of humor about bran essences and loyalties, a view of food as more than just fuel. Things don't have to be the way they are. Despite all evidence to the contrary, I remain optimistic."