- Tapa blanda: 120 páginas
- Editor: Createspace Independent Pub (9 de agosto de 2014)
- Idioma: Inglés
- ISBN-10: 1500719315
- ISBN-13: 978-1500719319
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
The Guerrilla Guide to Book Marketing: Laying the Foundation for Indie Author Success (Inglés) Tapa blanda – 9 ago 2014
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Descripción del producto
Reseña del editor
Never Be Confused About Book Marketing Again!
My first book was published in 1992. I've been making a full-time living as an author since 2004. I've been blessed to develop a sizable fan base around the world. Now I want to show you the foundational marketing principles that helped me get there.
Here's what you'll get inside this book:
Three Simple Steps to Effective Book Marketing
Everyone thinks marketing and sales are confusing and complicated. They really aren't. This chapter makes it easy to wrap your brain around. Get these three steps and you'll never be confused about book marketing again.
The Power of Goal Setting: A Foolproof Plan for Reaching Your Book Marketing Aspirations Faster
Tired of spinning your wheels when promoting your books and building your career as an author? Stop wandering aimlessly and start taking control with this simple goal-setting checklist. You have power when you know where you're going!
The First Five Steps to Marketing (and Profiting From) Your Book
This is the foundation upon which all of your book marketing activities should be built. If you don't understand these five basic truths, you will continue to struggle. Get the lowdown in this crucial chapter.
Nine Essential Keys to Book Marketing Success
In this chapter I give you some of the most potent secrets that have lead to my success as a full-time author. Use these tips to build your personal brand, attract fans, and sell more books.
Confessions of a Full-Time Author: Seven Strategies I Used to Reach Success as an Indie Author
Here I share some key turning points from my early days of publishing and promoting books. And as always, I will poke and prod you to take the principles that worked for me and make them your own.
Book excerpt from Mega Book Publicity: 5 Steps to Getting Free Media Exposure for Your Books.
Book excerpt from Book Marketing Online: The Guerrilla Guide to Building Your Author Platform.
This book is overflowing with incredibly useful information that will help you get on friendly terms with marketing, attract fans, and sell more books.
Biografía del autor
Bob Baker is on a lifelong mission to help musicians, authors and creative entrepreneurs use their talents and know-how to make a living and make a difference in the world! He is a full-time author who has developed a successful niche writing and speaking about music marketing and self-promotion for songwriters, musicians, and bands. He served six terms as president of the St. Louis Publishers Association and is an advocate for the self-publishing movement. Bob is the author of the highly acclaimed "Guerrilla Music Marketing Handbook" (which appeared in the movie "The School of Rock," starring Jack Black). He also created the "Music Marketing 101" course, which ran for five years at Berkleemusic, the online continuing education division of Berklee College of Music in Boston. CD Baby called him "The Godfather of Independent Music Marketing." According to the Salt Lake Tribune, "Bob Baker is one of the most widely recognized authorities on music marketing. A prolific writer, Baker is regarded as one of the industry's leaders in helping musicians leverage online web and marketing strategies to boost their careers." He has appeared in the media on NPR's "Morning Edition" and in such publications as Electronic Musician, Music Connection, The Guardian, Canadian Musician, VIBE magazine, E! Online, and even The Onion! Bob's other titles include "55 Ways to Promote & Sell Your Book on the Internet," "Guerrilla Music Marketing Online," "Unleash the Artist Within," and more. Check out Bob's free ezine, blog, podcast, video clips and articles at www.TheBuzzFactor.com, www.FullTimeAuthor.com and www.DIYcareerManifesto.com.
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In this book, he provides an easy to understand approach to self-promotion and debunks a few urban myths about marketing. One of his key points is to have a marketing strategy so that you don't get bogged down in marketing tactics - know the big picture and don't get lost in the details. He reminds us that you can do it yourself and that you don't need to ask anybody for permission to talk about your work.
He rounds the book out with stories from his own journey.