- Tapa blanda: 256 páginas
- Editor: McGraw-Hill Education; Edición: 2 (16 de octubre de 2010)
- Idioma: Inglés
- ISBN-10: 007174648X
- ISBN-13: 978-0071746489
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
- Clasificación en los más vendidos de Amazon: nº221.208 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
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Handbook For Writing Proposals, Second Edition (Inglés) Tapa blanda – 16 oct 2010
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Reseña del editor
Proven techniques and invaluable advice for writing winning business proposals―revised and updated!
What makes a winning business proposal? It highlights your skills and services, meets your client's needs, and clearly sets you apart from the competition.
Since 1995, Handbook for Writing Proposals has helped thousands of professionals develop winning proposals. This exceptional handbook guides you through the unique nine-step proposal-writing process from the initial RFP to the client presentation. In this revised and updated version, the authors show you how to:
- Choose the RFPs that give you the best chance of success
- Showcase your company's skills and services
- Set realistic time/cost schedules and budgets
- Avoid the mistakes that sink most proposals
- Build client relationships that bring you repeat business
- Tailor your writing for an international business audience
The second edition also offers you a wealth of downloadable forms and checklists that you can adapt for your own proposal-writing process.
Whether you own your own business, need to train your corporate staff, or simply want to improve your skills, Handbook for Writing Proposals, second edition will show you how to profit from every proposal you write.
This book guides you through the process of creating the best impression of your sweat equity to your customer. Whether you need to polish up and improve every aspect of the proposal or just certain elements, this book will fill the need. Remember, the economics of gain only occur when a customer feels you’ve fulfilled a need and created value.
Paul V. Baron, President, In-Store Bakery Division, The Quarter Oats Company
Handbook for Writing Proposals offers a wealth of down-to-earth, practical guidance on all phases of proposal writing. The book is well organized and full of concrete ideas that are easy to include in real-life situations. The sample letters, checklists, budgets, and proposals are extremely valuable. This book is a great resource for anyone whose success depends on convincing others through the proposal process.
Richard M. Sawdey, Former Vice President and Secretary, R. R. Donnelley & Sons Company
Biografía del autor
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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I found many elements of the book very helpful, especially breaking down what needs to happen in terms of research and preparation before writing begins.
I wish that the team had gone into more detail about some elements-- as a creative person, my knowledge of business processes is sort of vague. I also noticed that in the four years since its last revision many resources have changed their names and web addresses, and at least one has ceased to exist. Most of the research sources are expensive database subscription solutions, otherwise easily accessible through the public library. The most glaring problem with the resources attached to the book (downloadable through McGraw Hill's website) is that they're rough drafts of finished products. There are editor and author production notes in red which should have been removed prior to publishing. A few tables look like they are hand drawn. I actually reproduced several printed tables as Word tables to clean them up and make them usable.
In the end, there is very helpful content here, but be aware that it is dated and once you actually are working with the information included here, it needs lots of adapting to fit individual work situations.
This is a must have book and also to keep in your reference library.