- Tapa dura: 289 páginas
- Editor: Crown Pub Inc (7 de octubre de 2014)
- Idioma: Inglés
- ISBN-10: 0804138737
- ISBN-13: 978-0804138734
- Valoración media de los clientes: Sé el primero en opinar sobre este producto
- Clasificación en los más vendidos de Amazon: nº406.736 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
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How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market (Inglés) Tapa dura – 7 oct 2014
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Reseña del editor
A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market.
Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany.
What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.
Biografía del autor
Mark Payne is the cofounder, president, and head of Idea Development for Fahrenheit 212, today's hottest innovation consultancy firm. Known for ideas that transform business markets, the company works with many of the biggest and most prominent companies in America. The firm is based in New York City.
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The case studies and frameworks described in How to Kill a Unicorn had my mind churning while I was reading, and though I finished the book three weeks ago am still thinking about how best to apply the “two sided solutions” and other lessons learned to my businesses.
If you are an entrepreneur or otherwise involved in innovation, you will be very glad for the insights shared by Mr. Payne. I wish I had them years ago!