- Tapa dura: 176 páginas
- Editor: Penguin (31 de diciembre de 2015)
- Idioma: Inglés
- ISBN-10: 159184259X
- ISBN-13: 978-1591842590
- Valoración media de los clientes: 1 opinión de cliente
- Clasificación en los más vendidos de Amazon: nº129.813 en Libros en idiomas extranjeros (Ver el Top 100 en Libros en idiomas extranjeros)
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Ignore Everybody: And 39 Other Keys to Creativity (Inglés) Tapa dura – 31 dic 2015
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Descripción del producto
Reseña del editor
When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog - gapingvoid.com - and a reputation for pithy insight and humour, in both words and pictures.
MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?
Now his first book, Ignore Everybody, expands on his sharpest insights, wittiest cartoons and most useful advice. A couple of samples:
* If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail: Nobody suddenly discovers anything. Things are made slowly and in pain.
* Don't try to stand out from the crowd; avoid crowds altogether: There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
After learning MacLeod's 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
Biografía del autor
Hugh MacLeod worked as an advertising copywriter for more than a decade before turning to cartooning and blogging. In 2005 he also began consulting on Web 2.0 and its impact on business. He lectures widely in the USA.
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The author is self-deprecating, honest, and really made good points. He kept his day job, and continued to sell his small cards and ideas, which is sort of how I'm doing it--I haven't sold anything over $20, but I sell consistently, (on an internet auction site) and have a career and day job (usually, if not currently.) I would LOVE to be making a million dollars a year, but I'm happy making anywhere from $200 to $2000, and maybe someday--in the mean time, I have a day job. This is the advice the author gives--whatever it is you do, do it, but don't stop doing the thing you do for money.
The myth of leap and the net appears seems to leave lots of people flattened on the pavement (that was me, a few decades ago.)
I found it well-written, and I started sharing bits of it with my hubby (who's a day to day office guy, but also plays guitar, so he's creative in his own time, but earns a paycheck.)
personally, I think the world needs more of this realistic advice--there's enough Steve Jobs/Ted talk type folks telling you to leap and believe, but sometimes, despite believing and making a commitment, the world just isn't willing or ready to hand you a suitcase full of money--in the meantime, hone your craft, and enjoy doing what you do, without the stress of needing to sell, needing to make a big splash, because that stress is a creativity killer.
Loaded with great doodles, and funny cartoons, but a treat to read, also.
If you have thoughts of quitting your job and becoming an artist, MacLeod shows another way, a viable way, with his cartoons providing some levity as he tries to knock some sense into our heads.