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From Innovation to Cash Flows: Value Creation by Structuring High Technology Alliances (Wiley Finance Series) (Inglés) Tapa dura – 1 jul 2009

4.0 de un máximo de 5 estrellas 1 opinión de cliente

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Reseña del editor

Written in an engaging and accessible style by a global team of multidisciplinary experts, From Innovation to Cash Flows contains realistic insights, examples, sample contracts, and frameworks to help entrepreneurs start up high-technology ventures. Readers will see, step by step, how to protect their scientific inventions, create business models, structure strategic alliances, license intellectual property rights, do patent searches, make patent maps, interpret competitive intelligence, and conduct due diligence. The book provides complete analysis of detailed transaction terms that cover the risks related to such alliances and investment deals. In addition to company valuation techniques, it explores evolving business models in biotechnology and biopharmaceuticals. Constance L?tolf-Carroll, MBA (Milan, Italy), is an equity investor, entrepreneur, and educator in strategy and finance. Antti Pirnes, MSc (Helsinki, Finland), is a patent analyst, entrepreneur, and experienced biotech researcher.

Nota de la solapa

Whether you wish to start your own high- technology business or have an interest in developing and managing strategic alliances with high-tech companies, understanding what to do and how to do it is vital to success. That's why you need From Innovation to Cash Flows—the indispensable reference that guides you through the essentials of high-technology entrepreneurship, alliances, and venture finance.

Written in an engaging and accessible style by a global team of multidisciplinary experts—led by Constance Lütolf-Carroll with the collaboration of Antti Pirnes—From Innovation to Cash Flows shares with you realistic insights and professional advice from respected practitioners around the world.

Balancing the needs of the novice with the expectations of the expert, this reliable resource and its Web site (www.innovationtocashflows.com) contain the practical examples, sample legal documents, financial tools, strategy frameworks, and illustrative cases that will enable you to turn innovation into the generation of positive cash flows.

From Innovation to Cash Flows explores the process of high-technology entrepreneurship from the creative inception of an idea to the transformation of that idea into an invention—and eventually into a commercially viable innovation. Along the way, you'll discover how to protect an invention; develop a venture's business strategy; create its business model; design, structure, negotiate, and manage an alliance; value the venture to obtain outside investor financing; and employ exit strategies that make it possible for investors in the business to harvest their holdings.

From Innovation to Cash Flows also provides guidance on effective and ineffective intellectual property strategies. It shows you how to conduct patent searches, make patent maps, and perform in-depth due diligence. In clear language, the book explains the latest on trademarks, trade secrets, copyrights, patents, and design registration.

In today's turbulent markets, the high-technology entrepreneur must possess a broad set of skills and know-how. From Innovation to Cash Flows will help you excel in the global arena. It weaves the challenges of starting up a high-tech venture with the management of intellectual property rights, valuation of emerging technologies, and structuring of collaborative alliances for long-term value creation.

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11 de abril de 2016
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